Part of the Off Trade Leadership team reporting into the Sales Director Directly Lead a team of 8 (Controller to Exec level) - with the Field Team reporting into me of (c50 people)Covid-19 crisis management sales leadDesign and launch of Integrated Business Planning Systems Commercial architect - TPM . CRM, Microsoft M&A lead for channelCompany facilitator of line manager coaching program FMBE awards in 2017 for Team of the year

Off Trade : One of 4 CD's reporting into the Off Trade Sales DirectorDirect Reports : 3 Business Unit Controller - total team of 10Customer Portfolio: Co-Op / NISA / P&H / Costcutter / SPAR / Booths / Conviviality Retail / Majestic / McColls / Booths / LeRiche• Achieved profitable share growth• Beat P&L budget (top and bottom line growth)• Secured category captaincy in target customers• Led the team to implement a new Net-Net commercial framework with key customers that simplified the commercial model but retain control of the joint business plan.• Won supplier of the year with Nisa• Had the highest team engagement score in the UK off trade

Lead the Off Trade Customer Marketing Team (Impulse and Mults)Team of 7 / c£10m budgetKey achievements:*2015 No 1 Advantage Group Survey for trade marketing - best in class across FMCG*100% people engagement score *Designed and launched Molson Coors Convenience Category Platform 60 Second Shopwww.60secondshop.com• Winner of the 2016 IGD Insight award for 60secondshop.

SNAM - Tesco

I was responsible for driving the racket sports category forward on a global basis and further enhance its reputation at the heart of sporting goods innovation. My role was responsible for creatively driving the Rackets Sports category at group level across all global markets through development and launch of cutting edge product ranges which best-fit market requirements for tennis, squash, badminton, racket-ball and table tennis. My main duties & responsibilities included:• Delivering a full product development process within prescribed timelines from product brief creation through to product launch, working closely with the product managers, product design, Far East sourcing and group marketing teams. Including man management of product managers.• Leading the creative development process of commercial new technologies/concepts that will enhance product performance and offer unique product positioning within the market to drive sales/market share.• Championing the category at all levels within the group through ongoing communication with relevant regional contacts, specifically including specialist input into Group sponsorship, marketing and PR strategy/delivery.• Developing and utilising an in depth knowledge of the global Racket Sports market and specifically of Group brands positioning to create and deliver targeted category plans that will maximise sales, market share and brand profile.• Offer specialist category specific input into commercially focused areas of product distribution policy, demand planning, inventory management and the Groups UK retail business to optimise business performance