A) Chart the organisation’s Digital Transformation Roadmap and oversee its implementation in the following areas:- Strengthening the current core systems and digital activities.- Identify new business models, data analytics applications and new digital offerings.- Strengthening the organisational digital set-up by cultivating a digital leadership & culture, building digital talent & capabilities and facilitating an agile and virtual way of working.- Building a digital ecosystem with partners through shared data platforms to enhance service delivery.B) Identify business requirements, lead the project planning, develop business case, manage project delivery, conduct user acceptance testing and monitor post implementation benefits in close consultation with various stakeholders.C) Review processes to ensure the security of data, integrated solutions and infrastructure.D) Review IT infrastructure operational policies, standards and guidelines. Oversee the approval, awareness and adherence of these policies.E) Develop strong collaboration with partners and ICT vendors to harness on their expertise.F) Supervise a lean DIT team and provide oversight over external IT vendors.G) Oversee contract management and regulatory or legislative requirements.H) Oversee tender management for the procurement of vendor services.I) Lead the department’s forecasting and budgeting activities.J) Oversee the implementation of budget plans to manage resource allocation to department’s programmes.K) Monitor department budget outcomes to ensure proper utilisation and accounting of resources.L) Conduct regular governance and IT audit checks.M) Set goals and performance standards for direct reports.N) Mentor direct reports and provide feedback to support their personal and professional development.O) Conduct workforce planning and identify manpower needs in order to strengthen the DIT team.P) Conduct in-house briefing and training as required.

Leading and managing a team that is responsible for providing ESM and ITSM for clients, CMS platforms, digital marketing and media solutions. Provide consultancy on efficient workflow processes using the project constraints model. Supervise and execute technology projects in areas including E-Commerce, enterprise content management, mobile applications gamification to support clients’ business needs, payment gateways, cloud applications, search engines and social media optimisation. Provide marketing consultancy to clients’ marketing campaigns and creative ideation for new experiences in the digital space.Subject matter expert with SCRUM, AGILE and Waterfall methodologies, CMMI Framework. Leadership role as Product Owner: (1) Product Manager, (2) Project Manager, (3) Business Analyst, and (4) Marketing Manager.Client deliverables include AUDI South East Asia portal sites (11 countries), Volkswagen SE Asia CMS rollout (6 countries), Volkswagen Asia Pacific interactive campaigns, Brother CMS system enhancement, global rollout of Prudential’s Intranet consisting of 16 business units, regional website revamp and upgrading of legacy systems.

Managed P&L and strategic directions for all business functions. Developed and operationalised strategies, long-range and annual operating plans and budget. Oversaw business development and client account management. Conducted training programs for clients. Managed business compliance and guidelines including environmental, health, safety and accounting. External appointments included Chartered Management Institute (UK) mentor; Singapore Polytechnic mentorship programme as business advisor and coach; Young Entrepreneur Symposium business as mentor and judge; Speaker at Global Youth Entrepreneurship Summit, National University of Singapore; Singapore Management University business mentor; Singapore Institute of Management, Entry Entrepreneur Convention, speaker for Global Entrepreneurship Week at ; speaker at ‘Marketing Guru Talks’ by Marketing Institute of Singapore and National University of Singapore keynote speaker on entrepreneurship at Asian Young Leaders Exchange.Notable Achievements• Improved Net Profit by 47.42% and Gross Profit by 12.82% in 2016, NP by 167.16% and GP by 45.57% in 2017 and NP by 6.25% and GP by 10.86% in 2019• Increased company performance by 140% from 2012 to 2013 and revenue by 400% from 2005 to 2016• Awarded Promising SME 500 in 2012, 2013 and 2014, and ‘Top 10 Fastest Growing Corporation’ Award• Awarded Best Games Machinima and Best TVC Machinima at Shooot Awards, 2009• Re-Branded and Register Trademark for D3SIGNS• AEM roll-out for Audi AG supporting 11 markets• Regional vendor for Prudential/Intranet Rollout/Regional Website maintenance• Ran Audi 100 Years campaign for 100 days.• 6X organic membership growth for Ultimate Drive in 3 months

Successfully led Epson’s website revamp and rolled-out to 5 countries (Thailand, India, Malaysia, Philippines, and Singapore). Was the key lead consultant in the Shell Escape Loyalty site revamp and HP LaserJet B2B microsite: successfully executed projects within timeline, resource, scope and budget.Notable Achievements• Webby Awards 2005 for HP Laserjet B2B microsite• Epson regional project: stemmed the high attrition rate in staff and stemmed a key project from bleeding by investigating previous documentations, interviewing the stakeholders, and working closely with the Solutions Architect to resolve multiple system bugs.

Responsible for all aspects of the daily operations and marketing of the business. Developed and implemented strategic plans and drove business development, pitched for new projects, delivered client onboarding and built strategic partnerships with new and existing client accounts.Notable Achievements• Secured Volkswagen and Audi as regional clients• Maintained Volkswagen Singapore website and rolled out to 3 regional markets• Revamped and Enhance Brother CMS and website• Delivered Renault Megan Coupe Campaign for Public Dialogue

Responsible for setting up, maintaining and troubleshooting of Linux and Windows operating systems. Managed email accounts in Linux environment, and user accounts on SAMBA for login and file sharing purposes. Set-up SAMBA as a PDC to network with Windows systems. Provided maintenance support for office automation. Set-up of intranet environment and applications, and provided on-site technical support for CNET events and Gamespot Asia.

Managed a sports portal. Created and edited graphics, built internet applications with PERL language and CMS enhancement for the editorial team. Provided technical maintenance and support to CMS users. Oversaw portal maintenance front and back end, and offered technical support for CMS users. Was a contributing creative talent for banner ads and micro-sites.

Systems Administrator for Windows NT and Lotus Notes server, multimedia production for “Spinet.gov.sg”. Appointed as Technical Support Officer by Director of Electronics Computer and Communications. Delivered technical support for Career 96 Exhibition during the police recruitment drive. Executed technical support for critical systems and network for the World Trade Organization. Developed client module for workforce deployment and reporting at remote locations for Singapore General Elections. Evaluated government tenders and liaised with vendors.