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Considered and experienced C-suite executive and Board Director with a proven track record of achievement within the government, sport business and consumer goods industries.A well-rounded and relevant skill set featuring international business experience across leadership, organisational development and capability, strategy, product development, operations, sales and negotiation, business development, sponsorship and partnerships. A knack for unearthing new growth opportunities and then maximising their value as well as confidently and effectively leading large teams that possess a broad range of skills and experiences. Further proven experience in global P&L management, stakeholder consultation, crisis management and in driving business improvement and transformation. Passionate about developing and leading high performing teams, building and fostering meaningful relationships and delivering excellent business outcomes. Proven emotionally intelligent leader and doer with C-suite, board level, founder led and private equity exposure and a deep understanding of consumers both in Australia and abroad. Obsessed with the notion that the customer is king.
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Chief Executive OfficerHolyoakePerth, Wa, Au -
Board DirectorWestern Australian Association For Mental Health Dec 2023 - PresentPerth, Wa, AuCompany Profile:The Western Australian Association for Mental Health (WAAMH) is the peak body for community mental health in Western Australia. WAAMH influences community attitudes, mental health priorities, policy and practice through mental health promotion, systemic advocacy and development so Western Australians have the rights, resources and support needed for mental wellbeing, recovery, and citizenship. -
Executive Manager Growth And InnovationHolyoake Jul 2023 - PresentPerth, Wa, AuCompany Profile: Founded in 1975, Holyoake is a leading specialist provider of counselling and support services for people impacted directly and indirectly by alcohol, other drugs, and mental health concerns. Employing over 100 people, the organisation operates through five locations to deliver evidenced based support that empowers people to change lives, making better futures possible.Key Responsibilities:Newly created position reporting to the CEO, responsible for growth, innovation, marketing, brand and communications. -
Chief Operating OfficerPoppy Lissiman Feb 2023 - Jul 2023Perth, AuCompany Profile:Poppy Lissiman is a West Australian-born designer who started her eponymous label in 2008 originally as a ready-to-wear brand. In 2014, she pivoted from apparel to accessories and launched her first e-commerce store, poppylissiman.com. Shipping worldwide and worn by the world's most famous, Poppy Lissiman designs are high-quality, eye-catching, and always aim to be left of centre. With a significant cult following among the fashion elite the brand has experienced exceptional growth in recent times.Key Responsibilities:Reporting to the Board of Directors, responsible for business operations including strategy, marketing and brand development, sales, finance, IT, supply chain and human resources. -
Managing DirectorFrank Green Oct 2021 - Dec 2022South Melbourne, Victoria, AuCompany Profile:frank green isn't a person, it's a philosophy. Frank about living green, frank green is an Australian owned and operated reusable consumer goods powerhouse that operates across Australia, New Zealand, North America, Europe and the United Kingdom. Founded in 2013, the company boasts a sizeable annual turnover position and has experienced significant hyper-growth in recent times.Key Responsibilities:Responsible for total business operations and leadership of the C-suite team including Chief Operations Officer, Chief Marketing & Digital Officer, Chief Commercial Officer, Chief Financial Officer and Chief Technology Officer.Key Achievements:• Delivery of hyper growth phase for business, growing by +300% in 12 months during the back end of the covid pandemic.• Subsequent over achievement of total business budget and stretch budget targets in FY22.• Delivery of total business budget and stretch budget target in Q1 FY23.• Directly involved in the recruitment of over 100 new employees across FTE and casual portfolios, ensuring capability and cultural suitability to enable strong business results.• Significant improvement and development of the businesses culture with retention and employee satisfaction scores at all-time highs.• Development of robust global business plan that identified both quick strike opportunities for improvement and growth and longer-term sustainable growth initiatives to responsibly scale the business.• Delivery of critical business improvement projects including takeover of ANZ warehousing and fulfilment Operations, Live Inventory ERP development, insourcing of paid advertising and creative studios and development and launch of the global loyalty program, “frank friends”. -
Global Chief Commercial OfficerFrank Green Apr 2021 - Oct 2021South Melbourne, Victoria, AuKey Responsibilities:Responsible for the leadership, budgeting, strategic growth and overall commercial performance of the business. Key focuses on global wholesaling, global distribution and global partnerships and collaborations.Key Achievements:• Re-organised and re-structured the global Wholesale business to ensure it was geared for growth.• Created and launched a Sales Agent Network to deliver broader reach and subsequent uplift in sales and brand awareness. The SAN delivered millions in incremental sales in FY22.• Implemented a variety of sales cadences, disciplines and behaviours including CRM management, Pipeline management and Sales KPIs and Business Objective plans to drive greater accountabilities and performance.• Initiated the urgency associated with a global distributor strategy and subsequent portfolio of distribution partners. -
General Manager Sales & Operations - Global Customisation & Anz Wholesale2Xu Dec 2018 - Apr 2020Cremorne, Victoria, AuCompany Profile:2XU (“Two Times You”) is an Australian high-performance global sportswear brand with offices in Australia (Head Office in Melbourne), New Zealand, North America, Europe and Japan. The Company has a strong annual turnover position and sells in more than 70 countries. Now owned by Private Equity giant, LVMH – L Catterton.Key Responsibilities:Responsible for the leadership, budgeting, overall operating performance and strategic growth of both the Global Customisation & ANZ Wholesale business channels. Oversight of total customisation supply chain model and all key global custom clients including Fitness First, Goodlife, Jetts, AIS, VIS, IRONMAN, NASCAR team Hendrick Motorsports and professional sporting club accounts across NBA, NFL, MLB, AFL and NRL. Oversight of all key ANZ Wholesale accounts including Rebel Sport, The Iconic, Intersport, Anaconda, Myer, Blackwoods, Baby Bunting, Sportspower and Qantas. Leadership and management of 38 direct and indirect heads and responsibility for annual revenue generation of +23% of total company revenue.Key Achievements:• Longest serving member of the company’s global executive team.• Over achievement of FY19 global budget (+1.07%) and FY20 global budget against net revenue (+8.03%) and gross margin targets.• Quick strike re-structure of the ANZ Wholesale business channel to deliver budgeted performance in Half 2 of FY19 and full year FY20.• On boarding of new major blue-chip key accounts in both Customisation and Wholesale channels.• Global crisis management and delivery of product and sales during Q3 and Q4 FY20 Covid-19 pandemic. -
General Manager Sales & Operations - Global Customisation2Xu Jul 2017 - Dec 2018Cremorne, Victoria, AuKey Responsibilities:Reporting directly to the global CEO, responsible for the leadership, budgeting, overall operating performance, product development and strategic growth of the global Customisation business. Oversight of key global Custom accounts including Fitness First, Goodlife, Jetts, Australian Institute of Sport, Triathlon Canada, Rowing New Zealand, Richmond Football Club, Gold’s Gym and NASCAR team Hendrick Motorsports. Responsible for 14 heads (9 direct and 5 indirect reports) and annual net revenue generation of +15% of total company revenue. Time was split across 4 international key markets where business departments are based.Key Achievements:• Delivered FY18 global over achievement against budget.• On boarding of multi-million-dollar partners – NASCAR team - Hendrick Motorsport, global gym chain - Gold’s Gym, Goodlife Health Clubs and Triathlon Canada as well as blue-chip sporting clubs Richmond Football Club, North Melbourne Football Club, Western Bulldogs Football Club and Canberra Raiders.• Development and launch of the global 2XU Custom Design Lab – a world class custom design platform for 2XU product collections - https://designlab.2xu.com/. -
Head Of Commercial - Anz Customisation2Xu Aug 2016 - Jul 2017Cremorne, Victoria, AuKey Responsibilities:Responsible for the leadership and overall operating performance of the Australian and New Zealand Customisation (Teamwear) and Pro Teams business units. Oversight of all key ANZ partnership accounts. Responsible for 7 direct reports and annual net revenue generation of +8% of total company revenue.Key Achievements:• Delivered FY17 ANZ over achievement against budget.• Led the transformation of Australian / New Zealand business units which saw it become one of the top performing units globally.• On boarding of multi-million-dollar ANZ partners including Jetts Australia, Fitness First Australia, Fairfax Media, Water Polo Australia, Athletics New Zealand, HBF, Hockey Australia and Rowing New Zealand. -
Head Of Commercial OperationsBasketball Australia Jul 2014 - Jul 2016Melbourne, Victoria, AuCompany Profile:Basketball Australia is the governing and controlling body for the Sport of Basketball in Australia. A not-for-profit business, Basketball Australia’s members are the eight state and territory basketball associations and its priority is the accessibility and sustainability of the sport for all Australians.Key Responsibilities:Responsible for total commercial operations including broadcast, sponsorship acquisition, corporate hospitality, partnership management and servicing, major event integration, merchandise and licensing. Delivered all basketball State Sporting Organisation commercial support including overall strategic partnership planning, sponsorship asset creation and go to market solutions. Responsible for 2 direct reports and all commercial 3PL relationships.Key Achievements:• A catalyst in the acquisition of multiple blue-chip commercial partners including Helloworld, Vicinity Centres, Virgin, Airbnb, Spalding, Wattle Valley and Jayco.• Significant sponsorship and corporate hospitality growth via net revenue generation of +$5 Million AUD as well as the national commercial sustainability of the sport.• Seconded by FIBA to Basketball Fiji to build Basketball Fiji’s 3-year strategic commercial plan including asset creation and bottom-line P&L delivery. -
National Project Manager - Game DevelopmentBasketball Australia Jan 2014 - Jul 2014Melbourne, Victoria, AuKey Responsibilities:Short-term 6-month intensive project role with direct responsibility for the national re-launch of Basketball Australia’s junior game development program – “Aussie Hoops”. Utilising Gemba Sports suggested “strategic re-launch” white-paper, critically assessed the paper and implemented certain features whilst also implementing Basketball Australia’s views and insights. Successfully established full stakeholder buy-in (state sporting bodies, national funding bodies, marketing agencies and equipment partners) to deliver a truly national product that was launched on time.Key Achievements:• Delivered total re-branding and market positioning, product re-modelling, new technology implementation and extensive stakeholder consultation with the Australian Sports Commission, State Sporting Organisations and grassroots clubs.• Delivered the re-launch in time, prior to Financial Year 2015.• Successfully established the full support and buy-in of all 8 basketball State Sporting Organisations to deliver the program nationally.• The Aussie Hoops asset is now a market leading junior game development program with record participation numbers and a sustainable and scalable business model. -
National Business Development ManagerBasketball Australia Jan 2013 - Jan 2014Melbourne, Victoria, Au -
Business Development ManagerPerth Wildcats & Perth Lynx Feb 2012 - Jan 2013Floreat, Wa, Au -
Centre Manager - The RiseCity Of Bayswater Feb 2011 - Feb 2012Morley, Western Australia, Au -
Recreation Facilities OfficerCity Of Bayswater Feb 2010 - Feb 2011Morley, Western Australia, Au -
Sessional LecturerEdith Cowan University Feb 2010 - Jan 2012Joondalup, Western Australia, Au -
Recreation Programs OfficerCity Of Wanneroo Jan 2007 - Feb 2010Wanneroo, Au
Ben Smith Skills
Ben Smith Education Details
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The University Of Western AustraliaMaster Of Business Administration - Mba -
Edith Cowan UniversityBachelor Of Sport Management - Major In Business Management -
North Metropolitan TafeDiploma Of Event Tourism And Operations Management
Frequently Asked Questions about Ben Smith
What company does Ben Smith work for?
Ben Smith works for Holyoake
What is Ben Smith's role at the current company?
Ben Smith's current role is Chief Executive Officer.
What is Ben Smith's email address?
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What is Ben Smith's direct phone number?
Ben Smith's direct phone number is +154195*****
What schools did Ben Smith attend?
Ben Smith attended The University Of Western Australia, Edith Cowan University, North Metropolitan Tafe.
What are some of Ben Smith's interests?
Ben Smith has interest in Leadership, Innovation, Community Engagement, Mentoring, Commercial Strategy.
What skills is Ben Smith known for?
Ben Smith has skills like Leadership, Sports Management, Sponsorship, Management, Event Management, Strategic Planning, Business Development, Sales, Networking, Marketing Communications, Sports, Marketing.
Who are Ben Smith's colleagues?
Ben Smith's colleagues are Gomezga Simfukwe, Phoebe Mcguiness-Morich, Baljeet Carroll, Andy Forster, Sathya Nimalan, Cpa, Annette Errington, Jill Parry.
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