Benjamin Cooper Email & Phone Number

Palo Alto, CA

• Scaled customer acquisition and retention efforts by planning/implementing Marketo as the first ever marketing automation solution, the largest ever marketing technology investment by the company.
• Increased conversions through email marketing, landing page optimization, and SEM.
• Improved SEM activities by relaunching AdWords campaigns to increase click through rate of 300%, quadrupling conversions, and securing $480K annually in in-kind ad placements.
• Optimized core web site performance insight and understanding by leveraging analytical tools such as Google Analytics.
• Strengthened branding initiatives by managing the email newsletter program and developing content based upon communication strategy for maximum outreach and exposure.
• Leveraged tools like Vertical Response and Marketo to increase email open rates by 5% and enhance visibility.

Palo Alto, CA

• Project & Operations Management *Oversaw projects from concept to completion with budgets up to $15K by gathering requirements, creating schedules, and producing status reports for review by upper.
• Performed scripting to automate tasks.
• Set up content management initiatives for clients such as Microsoft, Dell, and internal projects. Client & Vendor Relations
• Cultivated strong vendor relations to procure services and equipment and ensure acquisition of proper tools to complete project by deadline.
• Resolved email blocking issues for a client machine sending out bulk emails and getting flagged by spam after pulling in various resources to eliminate spamming.

San Ramon

• Technical Operations Management
• Led engineering operations for Windows 2003/2008/2008 R2 and CentOS servers.
• Administered technical projects to ensure optimal functionality of Microsoft Exchange 2003,
• SharePoint 3.0, DPM 2010 servers, Cisco ASA and Open VPN client access server.
• Improved performance of automation tasks by utilizing Powershell scripting.
• Secured cost-effective services by partnering with industry vendors and negotiating rates for purchases and support contracts.

• Resolved escalated technical and software development issues through collaboration with vendors.
• Improved network throughput and increased worker productivity after rebuilding LAN network including VLANs.
• Successfully moved crucial computer business services to a space with insured maximum up-time by installing a secure VPN tunnel between corporate office and co-location.
• Enhanced client access by building and administering an OpenVPN server for SSL.
• Authored and maintained documentation of technical and operational policies and procedures.
• Oversaw entire infrastructure and deliverables for projects with budgets up to $100K annually.

• Led training and development of technical staff to ensure optimal productivity and performance.
• Managed cross-functional communications between departments.
• Oversaw daily activities of 5 staff and conducted performance reviews.
• Improved exchange of information between two cities after installing an IPSEC VPN tunnel between Blue Man offices in Las Vegas and New York.
• Supported 150 end users by building an infrastructure using Windows 2003, Sonicwall, and Linux. Implemented a ticket trading system to handle IT requests and provide timely service to end-users.

More information available upon request.

More information available upon request.

Mba, Business

Activities and Societies: Alpha Kappa Lambda MBA

Bs, Business

Activities and Societies: Alpha Kappa Lambda

Education record