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Passionate about leveraging the power of SEO and digital marketing to driveimpactful results, I am a seasoned professional with a proven track recordin strategic planning, execution, and optimization. With a keen eye fordetail and a commitment to staying ahead of the curve in this ever-evolvingindustry, I thrive on crafting innovative strategies tailored to maximizeonline visibility and revenue growth.As an experienced SEO Management and Digital Marketing professional, I havesuccessfully led cross-functional teams to develop and implementcomprehensive campaigns that consistently exceed client expectations. Myexpertise spans across various facets of digital marketing, including SEO,SEM, content marketing, social media, and analytics.With a strong analytical mindset, I excel in dissecting data insights torefine strategies and drive continuous improvement. I am adept at utilizinga range of tools and techniques to monitor performance metrics, identifyopportunities, and mitigate challenges effectively. By staying abreast ofindustry trends and algorithm updates, I ensure that our strategies remaincutting-edge and aligned with best practices.Collaboration is at the core of my approach, and I thrive in dynamicenvironments where teamwork and innovation are encouraged. Whether it'sdevising tailored solutions for clients or mentoring team members to unlocktheir full potential, I am dedicated to fostering a culture of excellenceand achievement.
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Paid Ads ManagerThe Seer GroupHerriman, Ut, Us -
Digital Marketing SpecialistMgis Aug 2024 - Present -
Website AdministratorAcademy Mortgage Corporation May 2023 - Aug 2024Draper, Utah, United States✅ My day-to-day responsibilities:I developed proficiency in Drupal, Linux, Lando, PHP, Docker containers, andthe Acquia platform while serving as a Website Administrator for a dynamiccorporate website. Spearheaded the design, development, maintenance, andtroubleshooting of technical issues, ensuring seamless functionality. Ledthe creation of new pages for various teams, enhancing accessibility anduser engagement.Collaborated closely with the development team to design and maintain Drupalmodules, addressing usability concerns to optimize the user experience.Worked in tandem with the Acquia team to implement PHP/Drupal updates andresolve backend errors efficiently.Implemented robust security protocols, conducted regular backups, andadeptly resolved software issues. Introduced and configured monitoring toolsto track website traffic and analyze data, facilitating informed designdecisions and continuous improvement efforts.✪ Below are my notable accomplishments ✪➤ Code Solution Delivery:• Developed code solutions utilizing languages such as Drupal, PHP, Linux,Lando, CSS, HTML, and JavaScript, ensuring robust and functional webapplications.➤ Web Development Contributions:• Played a significant role in constructing new web pages, integratingfeatures, and troubleshooting website challenges, contributing to theoverall improvement of web functionality and user experience.➤ Website Optimization and Organization:• Ensured optimal website performance and organization by managing variousdevelopment aspects and establishing a custom local development setup withLinux and Lando, enhancing efficiency and workflow.➤ Continuous Learning and Skill Development:• Diligently studied documentation, tutorials, and online materials tomaster relevant technologies, investing both work hours and personal time toenhance skills and expertise in web development. -
Corporate Digital Marketing ManagerAcademy Mortgage Corporation Mar 2018 - May 2023Draper, Ut✅ I delivered annual digital marketing plan and developed corporate digitalmarketing strategy. Drove overall SEO implementation for branches andcorporate. Managed SEM spend, ROI, and collections and oversaw Google MyBusiness listing portfolio. Managed digital footprint and communication forinitiatives. Managed Google Ad Words campaigns.➢ Project - 1• Transformed Academy's digital presence, addressing the initial lack ofvisibility on Google and limited digital footprint. Implemented on-page SEOstrategies, including updating metadata and enhancing content with targetedkeywords to establish industry authority.• Continuously optimized our 300 Google My Business listings for branchesnationwide, ensuring maximum visibility in local searches.• Achieved remarkable traffic increase of over 200%, resulting in an averageof more than 240,000 monthly website visits and over 100 first-page rankingson competitive keywords.• Significantly boosted lead generation, with leads per month soaring from50-75 to approximately 300, empowering Loan Officers and branches with asteady influx of potential clients.➢ Project - 2• Created a comprehensive paid search plan for Google, encompassing bothdisplay ads and PPC campaigns.• Crafted compelling text ad copy for PPC campaigns to maximize click-through rates and conversions. Implemented a three-year campaign,continuously refreshing ad copy and display designs to maintain relevanceand visibility.• Consequently, quarterly loan volume reached to over $340M, surpassinginitial goals.➢ Project - 3• Developed four WordPress websites, including three for regional marketsand one for corporate marketing support. Coordinated with the design teamfor custom logos and branding. Resulted in successful lead generation andincreased online presence for each region.
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Web DeveloperReading Horizons Mar 2016 - Jan 2017Greater Salt Lake City Area✪ My key highlights in this role included ✪➤ Web Application Development:• Developed web applications for company websites using technologies such asC#, HTML5, CSS3, JavaScript, and jQuery, ensuring robust and interactiveuser experiences.➤ Technical Expertise and Mastery:• Acquired expertise and mastery in tools like Visual Studio and the .NETMVC framework, leveraging them effectively to streamline developmentprocesses and enhance productivity.➤ Agile Development Collaboration:• Collaborated in an agile development team to construct enterprise-levelsoftware systems using the Microsoft .NET development stack, contributing tothe creation of scalable and efficient solutions.➤ End-to-End Development Involvement:• Engaged in design, development, and testing activities throughout thedevelopment lifecycle, ensuring the delivery of high-quality and functionalsoftware products. -
Google Fiber Brand AmbassadorGoogle May 2015 - Nov 2015Greater Salt Lake City AreaOur initiative is a natural fit with Google's mission, "To organize the world’s information and make it universally accessible and useful." By disrupting the market and providing fast and affordable internet, we will spur innovation and expand the benefits of internet access throughout the world. I am responsible for acquisition of Small to Medium Businesses in current Google Fiber markets for Google Fiber’s SMB service. In my role I:• Drive revenue growth through phone-based consultative sales• Make a high volume of outbound sales calls and emails to potential prospects• Build and maintain relationships with business owners by identifying ways to revolutionize the web in new ways• Close deals with a sense of urgency -
Digital Media ConsultantDeseret Digital Media May 2014 - Nov 2014Salt Lake City, Ut✅ My day-to-day responsibilities:Identified and tracked new business opportunities through face-to-faceinteractions with businesses seeking online growth. Fostered relationshipswith business owners to position myself as a trusted digital marketingspecialist. Conducted thorough analyses of companies' requirements andprovided tailored campaign recommendations.✪ My key successes during this role were ✪➤ Revenue Generation and Client Management:• Successfully achieved a monthly revenue goal of $4500 by securing newbusiness opportunities and effectively managing existing client accounts,ensuring continued satisfaction and retention.➤ Digital Marketing Expertise:• Provided comprehensive services in Search Engine Optimization (SEO), PaidSearch, and Retargeting, leveraging expertise in these areas to drivetraffic, leads, and conversions for clients.➤ Representative at KSL.com:• Took on the responsibility of representing the digital agency at KSL.com,effectively showcasing the agency's capabilities and offerings to potentialclients and stakeholders. -
Digital Media ManagerKen Garff Automotive Group Sep 2011 - Feb 2012Salt Lake City, Ut✅ My day-to-day responsibilities:In this role, I was responsible for digital media messaging, online reputation management and administration of CRM strategies and processes. I worked closely with dealership management and corporate personnel to execute a comprehensive marketing strategy and drive online sales through detailed process controls to ensure a customer experience that balances customer needs while driving profitability and volume. Some of my duties included:-Drive traffic to my assigned dealerships-Carried out administrative duties on the CRM database-Manage monthly specials-Worked with third party vendors on various advertising campaigns, and graphic designs-Maintained brand standards across all digital communications-Ran frequent email marketing campaigns to our database of current and prospective customers. -
Sales And MarketingOrange Soda Jun 2009 - Jan 2011This is where I started working as an Online Marketing Specialist. I would work with companies who were aiming to achieve a higher page rank, visibility, and online reputation management.
Benjamin Phipps Skills
Benjamin Phipps Education Details
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Internet Marketing -
Internet Marketing
Frequently Asked Questions about Benjamin Phipps
What company does Benjamin Phipps work for?
Benjamin Phipps works for The Seer Group
What is Benjamin Phipps's role at the current company?
Benjamin Phipps's current role is Paid Ads Manager.
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What schools did Benjamin Phipps attend?
Benjamin Phipps attended Utah Valley University, Weber State University.
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Benjamin Phipps has interest in Children, Politics, Environment, Science And Technology, Disaster And Humanitarian Relief.
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Benjamin Phipps has skills like Seo, Google Website Optimizer, Editing, Email Marketing, Illustrator, Online Marketing, Web Marketing, Sales, Ppc, Google Adwords, Advertising, Digital Media.
Who are Benjamin Phipps's colleagues?
Benjamin Phipps's colleagues are Jonathan Brunken, Jerry Frazer, Mark Harris, Thomas Winkler, Greg Marquardt, Clu, Chfc, Casl, Dif, Edith Mobio, Kyle Mohon.
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