• Advocating brands by generating quality content and effective campaigns to target the right audience.• Ensuring campaigns are of account relevance, reflecting brand values with creative text and innovative visuals.• Interact and maintain strong relationship with followers.• Monitoring, measuring and analysing statistics:• With over 500,000 followers on various social media platforms.Key Clients: UOB (United Overseas Bank), Health Promotion Board (HPB), Citibank, Coca-Cola, Pepsi, Nikon, Dove, Starhub, Samsung, OCBC Bank, Philips, Sony, Maybank, McDonald's, KFC, Changi Airport, Metro, Walt Disney Pictures, Singapore Environment Council, Singapore Sports Council, National Youth Council, Singapore International Water Week, Singtel, Motorola, Canon, Spring Singapore, Subway, ZARA, Jetstar, Dell, Regent Taipei, Nippon Airways, Resorts World etc.

• Generate strategic, engaging and creative contents/stories that are relevant in the social mediascape.• Develop social calendars for social platforms, including conceptualising and writing content for digital channels.• Interact and participate in conversations with fans and consumers on a daily basis (via. social monitoring).• Analyse data (with monthly report) garnered by social media channels to spot trends, improve fan engagement and strengthen brand presence with relevance.Key Client: GoBear

KRDS started out in Paris and is now a leading social media agency in Europe & Asia. In 2010, the agency garnered Facebook's Preferred Marketing Developer (PMD) title.• Generate strategic, engaging and creative contents/stories that are relevant in the social mediascape.• Develop social calendars for social platforms, including conceptualising and writing content for digital channels.• Interact and participate in conversations with fans and consumers on a daily basis (via. social monitoring).• Analyse data (with monthly report) garnered by social media channels to spot trends, improve fan engagement and strengthen brand presence with relevance.• Collaborate with the Business Development and Digital Strategy teams for pitch proposals.• Other duties: Videography, photography, design adaptations.Key Clients: DBS Singapore, DBS Indonesia, Fitness First, Great Eastern Women's Run Singapore and Central Singapore Community Development Council.