Founding Partner and Head of Strategy at Plimsoll, Benjamin Wydra over 20 years of experience in marketing strategy and execution, video production, and business operations in agency environments. At Plimsoll, he provides marketing leadership and positioning - directing public-facing initiatives and leading the execution of marketing plans. He also collaborates with business development and account services to introduce and market services and analyze current and potential relationships for new opportunities. On the client side, he plays a pivotal role in strategy and creative direction, with a strong focus on influencing the development of concepts and the execution of big ideas. His expertise shines when developing cross-channel strategies to align with client business goals and objectives.He brings an in-depth understanding of the individual and integrated services that Plimsoll provides for its clients and how to best leverage those resources across the planning, development, and execution of client engagements that inspire action and shape brand relationships.His background includes fine arts, digital design, photography, videography, script and story development, and hands-on creative and strategic plan design and execution. He has experience with various industries and verticals, including internal communications, external marketing, and content development across B2B and B2C companies.