- Develop engaging and visually appealing content for social media platforms, including Facebook and Instagram- Design graphics, writing captions, and creating videos that resonate with the WBA audience, primarily band members, directors, and fans- Craft and implement social media strategies to promote WBA events, news, and updates- Actively engaging with the online community by responding to comments, messages, and interacting with follower- Collaborate with CEO and BP Performing Arts Staff to execute collaborative marketing campaigns

- Produce engaging multimedia content showcasing the corps - Develop and execute content strategies across various platforms, including social media, websites, and digital publications- Collaborate with organization programs and staff to capture behind-the-scenes moments, interviews, and rehearsal footage- Edit and refine videos, photos, and written pieces to ensure high quality and maximum impact- Engage with followers and fans to foster a vibrant online community centered around Pacific Crest- Manage content distribution and branding assets

- Create, manage, and optimize content across various social media platforms.- Engage in project management activities, utilizing tools like Asana to track progress and ensure timely delivery- Drive client and project strategy, maintaining alignment with business goals- Develop marketing materials and content for diverse client needs and internal branding - Proactively identify and pursue new business opportunities and client leads- Represent Welborn Media at industry events, sometimes outside standard business hours, to enhance brand presence and network- Oversee and update the company's online presence, including the website, email lists, and social media channels- Take initiative in problem-solving and innovation to improve processes and outcomes- Building and maintaining strong client relationships- Reports directly to the President/CEO

- Develop marketing strategies and create comprehensive marketing plans aligned with the conference's goals- Conduct research to understand the needs and preferences of the target audience, including educators, students, sponsors, and exhibitors- Oversee the brand management and maintain/enhance the conference's brand, ensuring consistency across all marketing materials- Collaborate with 6 conference managing partner groups (CBDA, CAJ, CCDA, CODA, CODA, CMEA) to accomplish overall conference messaging and goal points- Control engagement and implement strategies to increase attendee engagement before, during, and after the conference- Manage public relations efforts to generate media coverage and enhance the conference’s visibility- Collaborate with potential sponsors and partners to enhance the conference’s reach and secure funding- Lead and manage the marketing team, including hiring, training, and performance evaluations- Work closely with other departments, such as programming, logistics, and sponsorship, to ensure cohesive efforts across the conference planning- Oversee on-site marketing efforts during the conference, including signage, promotional materials, and live social media updates

- Lead creative direction and editing of written, video, and photo content- Attend events and produce live social media content- Maintain unified brand voice across different social media channels- Collaborate with 6 conference managing partner groups (CBDA, CAJ, CCDA, CODA, CODA, CMEA) to accomplish overall conference messaging and goal points - Assist Director of Marketing to create a social media calendar/plan - Collaborate with Treasurer, Marketing Director & CASMEC Coordinator for clothing and merchandise design needs- Monitor social media channels for industry trends- Interact with users and respond to social media messages, inquiries, and comments- Review analytics and create reports on key metrics- Execute a results-driven social media strategy

Handling the tactical management of all social media and marketing for Titans Athletics including strategy, calendarization and execution across Instagram, TikTok, Twitter and Facebook. Content captured will focus on showcasing the personalities and behind the scenes of our student-athletes and teams across 14 Division 1 sports.- Work alongside Graphic Designer, Sports Information Directors, Director of Marketing, Director of Corporate Sponsorships and coaches to create a strategy for Titans Athletics each season- Manage @FullertonTitans & @TitanStampede accounts presence on Instagram, Twitter, TikTok and Facebook- Handle day-to-day content creation- Monitor effective benchmarks for measuring effectiveness of posts and campaigns- Monitor trends in social media tools and best practices- Capture photography and video as needed to support marketing efforts- Creating original captioning- Attending a majority of the 120+ scheduled home events over the course of the Fall, Winter and Spring seasons- Assisting in game day operations

Worked for Cal State Fullerton’s DIRC - Diversity Initiatives and Resource Centers- Collaborate and advise Associate Director on communication analytics and creative direction - Design marketing and educational materials for the Center’s events such as flyers, invitations, posters, and social media posts- Create content and social justice education material for the Center on social media platforms and related e-newsletters- Maintain the Center’s social media presence- Design semester calendars for the center’s programs and events- Table in-person or virtually at events as needed-Advised the development of the Asian Pacific American Resource Center (APARC), Latinx Community Resource Center (LCRC) & Titan Dreamers Resource Center (TDRC)

Consultant for the VPA Branch, Visual and Performing Arts- Designing brand packages- Execute posting and scheduling strategies

- Managed booth operations at events/competitions, handling setup, merchandising, and takedown- Engaged with customers to promote and sell marching arts apparel and accessories- Delivered personalized customer service, fostering positive brand experiences- Tracked inventory and ensured product availability during events- Contributed to increased brand visibility through strategic product presentation and customer interaction- Strengthened brand loyalty by building rapport with the marching arts community

As the official destination marketing organization (DMO) for the City of Buena Park, Visit Buena Park's mission is to become a recognized travel destination and increase visitors and overnight hotel stays to economically impact the city.- Supports the Executive Director by updating analytic reports, submitting expense reports, and other administrative duties as needed- Plans, develops, and implements new social media strategies on Instagram, Facebook, and Pinterest to generate traffic to the company's website- Analyzes social media performance and KPIś to achieve campaign goals- Partners with public relations and advertising agencies to create promotional campaigns- Organizes board meetings, prepares meeting agendas, and creates meeting reports- Develops itineraries, coordinates trip locations, and creates gift bags for media influencers to generate brand awareness- Manages day-to-day relationships of influencers and master media list- Performs key word analysis to effectively use meta descriptions, title tags, alt tags, and body content to increase the company’s SEO ranking- Updates website with current event listings, blog posts, and business listings to promote local attractions

Assisted the FloMarching team with capturing content focused around Drum Corps International's 50th Anniversary Season- Managing/creating compilations for the FloMarching Radio Program- Assisting in on-site, live event content creation- Wrote articles centered around individual focus, corps placements, recaps and future events - Assisted the Marketing team to implement overall branding to the website

Worked for the CSUF Office of Alumni Engagement as a Social Media Assistant to communicate with alumni, students, staff and others in the campus community through numerous online platforms. The CSUF Alumni Association aims to foster and promote engagement at every opportunity and through all programming.- Curate and create static and video content for the Alumni Engagement social media platforms- Work with the marketing team to identify and capture CSUF Alumni stories of Titan Pride and success- Conduct live postings from alumni events and periodically assist with special marketing projects and initiatives

Assisted the Communications Department with a variety of administrative duties related to public/media relations and communications efforts while preparing for the 2021 return of the OC Fair.• Conducted research using online data and in-person interviews• Wrote content for newsletter, calendar listings, press releases and website• Shot and edited photos and video for various platforms• Wrote/updated calendar listings• Assisted with social media efforts• Supported Communications Department projects• Updated databases, website pages and various types of lists• Generated media monitoring reports for print, broadcast and online content• Escorted various media representatives throughout the event• Answers, responds to, or forwarded telephone calls• Assisted walk-in traffic to the office, including department employees, other organizational employees, business partners, guests and/or patrons• Directed representatives for broadcasting companies (NBC, KTLA, FOX) covering Opening Day festivities• Maintained records and files• Performed computer data input and generates reports as requested

- Assisted former Communications Director Gaston Castellanos- Social media management: created and scheduled posts, engaged with followers and responded to comments/messages- Performed website maintenance: updated with news, events, and resources, ensuring usability and accessibility- email communications: drafting and sending daily news briefings and updates, managing email lists and analyzing campaign performance- press relations: assisted in the development and distribution of press releases and media materials, researched and organized all county media contacts - graphic design & multimedia production: designed posters, flyers and videos for both internal and external usage - event support: assisted in planning, promoting, and coordinating both public and membership specific events, assisted in designing event materials and helping with logistics- member engagement: developed materials to educate members, managed online forums and discussion groups - research and analysis: conducted research on relevant issues, analyzed labor policies, industry trends, and political developments- administrative support: maintained databases and organized relevant files, responded to inquiries from members and general public

(Specifically covered all Visual & Performing Arts programs - VAPA through usage of district Instagram, Facebook and YouTube social media pages)- Wrote effective, concise copy for multiple platforms and social networks- Oversaw day-to-day management of social media platforms and ensured to maintain and establish a universal district brand - Develop and create content covering all Visual/Performing Arts programs including marching band, concert band, choir, art and drama classes- Increased Instagram follower amount by 500 individuals- Served a 6-month position on the internal District Communications team (July-December 2019) to successfully implement a new district branding guide entitled, "Unlimited You".

Worked for the City of Anaheim for a three month summer internship - serving dual roles in the IT Department and Finance Department IT Dept. : Operated, fixed and took inventory of electronic devices such as Microsoft Surface Books, laptops, PC monitors and Windows hardware. I was also in charge of creating PowerPoints for Administrative usage, drafted forms and sheets for city workers and both scheduled conference calls with other city departments.Finance Dept. : Sorted and filed outgoing mail and service requests to different companies and departments; served as administrative assistant to two data analysts and one head technical manager creating forms and related documents via Word, PowerPoint and Excel programs