Marketing Sr. Specialist
Current- Design, develop and execute standardized metric reporting on a routine basis, i.e., define, create, automate, and maintain operational cyclical reporting
- Oversee provisioning/de-provisioning of access to web analytics applications (Adobe Analytics, Quantum Metric), as per established policy, standards, and procedures
- Use deep analytical capabilities to transform data into actionable insights
- Lead ongoing Adobe Analytics and Quantum Metric training to drive product adoption
- Develop post-training reference material to further enable capabilities
- Work with the business and vendors to lead the Quantum Metric integration with our Foresee Voice of Customer tool