Marketing Sr. Specialist
Current• Design, develop and execute standardized metric reporting on a routine basis, i.e., define, create, automate, and maintain operational cyclical reporting• Oversee provisioning/de-provisioning of access to web analytics applications (Adobe Analytics, Quantum Metric), as per established policy, standards, and procedures• Use deep analytical capabilities to transform data into actionable insights• Lead ongoing Adobe Analytics and Quantum Metric training to drive product adoption• Develop post-training reference material to further enable capabilities • Work with the business and vendors to lead the Quantum Metric integration with our Foresee Voice of Customer tool• Establish digital analytics governance model and operationalize Adobe Analytics, Adobe Target, and Quantum Metric