Ben Keeton Email & Phone Number

Louisville, Kentucky Area

RunSwitch is Kentucky's leading PR agency, specializing in issue advocacy, media relations and public affairs. As the lead for the firm's healthcare portfolio, I am responsible for developing and executing strategic plans to help influence state and federal policy in order to meet client goals.• Responsibilities include: - Development and implementation of public policy initiatives - Short-term and long-term strategic planning - Development of communications plans - Media monitoring and identifying opportunities for targeted media outreach - Management of communication tools and membership outreach on behalf on clients - Manage team in developing strategic messages and plans for client issues - Plan and execute strategic legislative outreach through grassroots campaigns on behalf of clients - Develop strategic relationships with partner organizations to facilitate coalition building around public policy initiatives - Coordinate with lobbyist partners to execute on overall government relations strategies

IGE Media shares industry news and information through monthly publications, networking events and educational seminars. Industry focus areas include healthcare, angel investing, business acquisition, biotechnology and pharmaceutical.

Medical News is the region's only newspaper focused on the business of healthcare in Kentucky and Southern Indiana. Each month, Medical News delivers valuable and actionable content to healthcare and community leaders so that they can make informed decisions about their business or practice.

Created Kentucky's only trade association for life science companies to support the growth and advocate for the needs of the industry. Developed strategic plan and raised initial capital to support the operations of the organization. Recruited initial board members and implemented fundraising plan. Established and executed government affairs agenda at local, state and federal levels.

Management consulting and investment management services. Expertise in building efficient teams that create and execute on new businesses, mergers and acquisitions, and turning around business units. Also experienced in seed / early stage investing. Fields of interest include economic development, healthcare and life sciences.

Responsible increasing group sales by building and maintaining agency relationships throughout the Metro Atlanta area. Increased sales of key products through targeted education and training initiatives and by developing world-class customer support.

M.A., International Business

B.S., International Affairs

Education record