- Planned, developed, and executed 13 demand-generation marketing events - generating over ten thousand new leads into sales pipeline.- Communicated with internal and external stakeholders to translate requirements into effective campaigns.- Collaborated with team members to develop visual and written material for digital, email, and PPC marketing channels.- Integrated a new webinar platform (ON24) in compliancy with ISO 27001.- Created web and email content using HTML/CSS.

I rotated between the Marketing, Sales Enablement, and Customer Success functions over the course of this placement; which allowed me to gain a wider understanding of the go-to-market process.- Developed a strong understanding of B2B Demand-Generation Marketing across multiple channels, including Marketing Events, Content Syndication, and PPC.- Received training and demonstrated proficiency in CRM and marketing automation platforms (Salesforce, Marketo) - Collaborated in the organisation and execution of international trade events (Mobile World Congress, Dmexco, O’Reilly Velocity and more)- Led the coordination for IpExpo Manchester and FMX, including the development of messaging, on-site execution, and post-show reporting and analysis.- Collaborated in the development of content for use across multiple platforms, including print and digital.

Exhibited at Interzoo 2016 in Germany, responsible for lead generation, sales, and product demonstrations – whilst collaborating with translators and fellow team-members. I was responsible for ensuring that customer enquiries are answered, with any issues resolved. In addition, I maintained our social media sites, helping to maintain an online personality for the company.I was responsible for reconciling accounts receivables in XERO, helping to maintain an up-to-date financial picture for the business. Furthermore, I followed up with clients in the case of missed payments, and helped to resolve any payment disputes.