Ben Lawrence Email & Phone Number

Denver, Colorado, United States

Denver, Colorado, United States

Lead multiple workstream projects of various scopes and objectives including platform implementation, marketing operations, channel management, creative, and managed service/application support• Managed project planning, budget tracking and resourcing objectives to enable healthy project status and adapt to client needs.• Lead requirement gathering activities and backlogs (Agile and Waterfall) to ensure quality deliverables and on-going iteration/support.• Drove direction for reporting and analysis strategy to support consumer side insights, revenue generation, and data/content auditing.• Developed channel management process and strategy to drive new channel activation (Amazon, Lowes, HD Supply). Managed daily operations utilizing a cross-organization team that lead to $11M+ of revenue (+101% YoY) via digital channels.• Provided strategic insights related to data management and ecommerce operations to support client roadmap and business objectives.

Greater Chicago Area

Engaged with client executives, stakeholders and cross-functional teams to assess digital commerce experiences, platforms, and operational readiness. Delivered scalable solutions and developed digital strategies to address complex opportunities.• Assessed current state capabilities and developed frameworks for cross-functional eCommerce operations and organization readiness to meet objectives of consolidating multiple business units into a customer-focused and centralized operating group.• Acted as the eCommerce SME to guide & inform a client towards scalable, cross-capability, strategy in alignment within multi-workstream programs• Developed product-focused organizational structures with the goal of supporting iterative development as an integral function of enabling consumer focused experiences• Led the plan and initiate phases for platform implementation delivery programs by developing solution estimates, producing business and user-driven requirements and optimizing business process within multi-workstream delivery engagements• Worked within a delivery innovations team to guide the delivery and integration strategy for a major social media platform’s native commerce solution to optimize brand onboarding activities• Guided the development of a B2B eCommerce organization from the ground up, resulting in the hiring or 30+ resources, the launch of a B2C commerce experience, and the establishment of scalable capabilities and operations frameworks

Chicago, Il

Chicago, Il

Chicago, Il

Ensured high-quality email marketing campaigns were delivered on time and on budget, created an efficient production environment and supported the account management team with estimates, detailed project plans, and execution strategy, contributing to $59M in revenue• Managed the delivery of data-rich CRM solutions and assets while enhancing and maintain automation rules in order to enhance user engagement through personalized email content for an email list of ~3.8M per week.• Drove process efficiency for a cross-functional team of designers, developers, copywriters, and QA resources resulting in improved turn-around on campaign production and delivery• Provided direction on customer segmentation strategies and data request management to enable email development teams with the resources required to execute targeted campaigns• Worked alongside account management and client executives to communicate project status, manage budgets and review deliverables, in efforts to maintain a strong and value-driven client relationship.

Chicago, Il

Managed a team of content, design, and digital marketing resources to meet Li-Ning’s merchandising & brand objectives as they entered the highly competitive US sports footwear and apparel market• Implemented and managed commerce, social, and digital marketing tools and led teams/partners in delivery, testing, and maintenance activities to support the launch and daily operations of the Li-Ning US brand and commerce experience.• Developed & enhanced the digital shopping experience and product management strategy with a focus on attracting new consumers and building brand loyalty utilizing a test and learn approach• Produced digital experience strategies through the development of campaign management frameworks, process optimizations• Led seasonal product selection and merchandising activities while evaluating product-market fit through quantitative and qualitative research• Launched shop.li-ning.com pilot in the US Market (3rd Largest athletic footwear and apparel organization in China)

Greater Chicago Area

Led the development, production, and measurement of cross-channel digital marketing and promotional campaigns for the front-of-store and photo businesses, with the objective of inspiring, attracting, converting and retaining customers.• Managed and created marketing briefs, content calendars, and project timelines to ensure brand consistency and delivery effectiveness resulting in improved production efficiency and asset quality• Successfully deployed holiday media campaigns over a two-month period resulting in a 28% lift year-over-year and 170MM+ impressions utilizing internally produced and freelance sourced creative assets• Identified and analyzed KPIs to validate campaign effectiveness and provide inputs to ongoing marketing optimization activities• Provided analysis on-site user experiences as key inputs to a major redesign project that led to improved engagement and conversion

• Utilized various e-commerce systems and programs such as Omniture to increase consumer conversion and improve the site usability experience. Optimized online navigation and presentation based on analytics (click-path, traffic, conversion, etc.).• Identified and recommended new site content and experiences to address customer needs. Worked with User Experience Team to develop relevant online experience based on customer insights.• Coordinated special projects to meet internal operations and external brand management objectives

• Coordinated with Online Marketing department to plan and organize product features via online media channels• Worked with Online Creative Director and MIS department to improve site navigation, information and features.• Managed Eurosport/Soccer.com Facebook social networking (Facebook and Twitter) marketing initiatives to align with overall SEI marketing campaigns and goals. Developed and initiated exclusive social network promotions, contests, and campaigns.• Utilized analytical tools (Core Metrics, Google Analytics) to create up to date performance reports for campaigns, product launches, and overall site usability in order to monitor/develop KPIs, and increase consumer conversion.

• Built and maintained strong relationships with soccer clubs, vendors, and players in the soccer community with concentration in the far west region by working closely with SEI Marketing and Sales departments.• Executed marketing campaigns by developing print material and broadcast e-mail/e-newsletter content on a monthly and quarterly basis. Managed and produced new affiliate program partners and created affiliate marketing campaigns• Planned, coordinated, managed and attended grassroots soccer tournaments, events, camps, and programs in region to promote and market Eurosport/Soccer.com and affiliates. Coordinated and managed on-site retail locations (adidas/US Youth Soccer) for Region IV USYS Championship Series and World Rugby Shop.com. (Las Vegas, NV 2007 – Honolulu, HI 2008 – Salt Lake City, UT 2008)