-Team management (copywriters, graphic designers, and social media)-Create campaigns to tell inspirational brand stories across platforms-Creative direction for brand and marketing videos and graphic design -Editorial review for content marketing, ads, video scripts, and emails-Stewardship of brand architecture for products and services-Management of brand impact, performance metrics, and goals-Management of agency and vendor relationships

-Project management for brand refresh -Art direction for new brand visual identity including the development of new graphics, photography, and color palette-Editorial lead for brand tone of voice, style guides, and messaging-Managed new branding implementation across all departments

I develop and execute content marketing plans to establish ACT as a resource for K-12 counselors and students preparing for college. My responsibility is to plan the editorial calendar, write and design content, publish content across online channels and print, analyze key performance indicators (KPIs), and course correct campaigns to achieve maximum impact. - Helped establish content marketing as a practice at ACT - Develop and execute content marketing strategy using a variety of tactics (e.g., ebooks, social media, ads, events) to generate new marketing leads- Optimize campaigns by monitoring key marketing metrics across platforms (Google Analytics, Tableau, Marketo)- Collaborate with subject matter experts and internal stakeholders to write, design, and deploy content

- Developed branding and content strategies for 3 national brands- Copywriting for ads, retail spaces, brochures, and websites- Collaborated with art directors to execute campaigns

- Wrote and designed over 1,000 pages of technical instructions and deployed in print and content management system- Led content review meetings with more than 13 state DOE representatives- Delivered technical manuals 2 weeks early, 35% under budget, and above client expectations

- Conducted performance reviews and facilitated training for a team of 10 writers and 5 graphic designers- Developed best practices, standard processes, and style guide- Managed project assignments for writers and designers- Managed print vendor relationships

- Wrote fundraising content for more than 50 clients each year, including colleges and non-profit organizations- Coded HTML responsive emails for mobile and web

- Wrote SEO website content for more than 200 small businesses- Provided customer service to update web content for more than 250 additional small businesses

-Proofread standardized tests for spelling, grammar, and customer style guideline errors

- Evaluated the success of past promotional practices within all media- Researched the marketing potential of local and online media outlets - Updated, expanded and maintained the contact database- Developed a synthesized report with an improved promotional plan- Educated staff on the needed improvements for promotional success