Benjamin Lim Email & Phone Number

Redmond, Washington, Us

Dallas, Tx, Us

Leads the Experiential Marketing center of excellence for AT&T Business, responsible for strategy development, planning and execution of flagship and sponsored events targeting enterprise, mid-market and small business customers. • Leads a team of 4 Event Marketing Managers responsible for selection, planning and execution of over 40 events within key industries of focus – Healthcare, Finance, Manufacturing, Transportation, Retail, and Sports & Entertainment industries. Includes development of large-scale tradeshow booths, content & demos, speaking opportunities and hospitality.• Producer for AT&T Business flagship event, the AT&T Business Summit, that brings together the industry’s top minds and key stakeholders – AT&T leadership and sales, plus customers, partners and industry thought leaders for 3 days of thought leadership, engagement, and entertainment. Past Summits featured dignitaries and business leaders such as President George W. Bush, First Lady Michelle Obama, Secretary of State Condoleezza Rice, Prime Minister Tony Blair, Meg Whitman, Satya Nadella, and Cathy Engelbert. The event featured over 100,000 sq. ft. of tradeshow space, sponsor booths and AT&T exhibits & interactive experiences.• Producer for the virtual AT&T Business Summit, a virtual version of the AT&T Business flagship event hosted during the COVID-19 pandemic. Developed a custom virtual event platform with IBM to host live and on-demand thought leadership featuring business leaders such as Shaquille O’Neal and Kendra Scott.• Led development and ongoing management of The Hub, the home for AT&T Business Virtual Experiences (see overview). The virtual environment served as key tool during the COVID-19 pandemic allowing AT&T Business to deliver virtual customer briefings, virtual tradeshow exhibits and thought leadership through • Responsible for oversight of multimillion Dollar annual event budget, including management of agency resources.

Dallas, Tx, Us

Led the Vertical Marketing Communications program for AT&T Business, spanning the Healthcare, Finance, Manufacturing, Transportation, Retail, and Sports & Entertainment industries. Supports Sales efforts by creating awareness and helping build credibility for AT&T Business within the various industries by leveraging various marketing communications channels.• Led a team of 5 Marketing Communications Managers responsible for the content marketing program for individual industries – including building of content calendars, topic selection, and development and distribution of multi-use thought leadership and sales support content. Works with creative resources to atomize content for distribution via social media.• Led team through execution of 20+ industry events (such as HIMSS and NRF), and the AT&T Experience zone at the annual AT&T Business Summit (the marquee event that brings together over 2,000 customer executives). Brings to life the AT&T Business story through consistent messaging and storytelling in event exhibits and speaking opportunities. • Responsible for leading evolution of the content marketing program by establishing consistent use of best practices across owned channels - industry home pages on business.att.com, insights articles and monthly newsletters.• Collaborates with Advertising team to execute account-based marketing campaign that is focused on current and potential customer accounts that demonstrate interest in AT&T Business products and services. Works with Paid Search team to optimize paid search program and Social Media team to leverage paid influencer program to extend reach of content.• Established an actionable industry MarCom scorecard used across the team to make decisions around the future of the program.

Dallas, Tx, Us

Took over leadership role for AT&T Business Marketing Multimedia Solutions (MMS) team, replacing two FTEs – a Director and a Senior Manager – both who previously retired. • Leads entire creative operations for Business Marketing MMS team spanning video content development, presentation management, web, mobility & digital solutions and graphic design. Leads a team of 18+ full time employees & contractors responsible for over 1,500 marketing communications projects per year – including product marketing videos, internal & external marketing presentations, website & app development, and various marketing collateral.• Leads evolution of MMS team mode of operations from a basic in-house multimedia services team to a full service in-house "creative services agency". Responsible for optimizing operations – including organizational structure, creative direction, project process management and budget management. Led relocation of multi-million dollar video facility from San Francisco, CA to Dallas, TX within the allocated budget and time frame. Managed relocation of employees and contractors, ensuring the appropriate creative and technical resources were available to continue operations in Dallas.• Leads overall Business Marketing brand design and identity efforts. Includes development of brand design, iconography and presentation design systems, in collaboration with the corporate Brand team.• Leads Business Marketing product and services naming strategy – involves naming strategy development, name evaluation and process management. Integrates across various teams in the business unit to secure consensus, including Product Marketing, Marketing Communications and senior leadership (Chief Marketing Officer and direct reports).• Responsible for oversight of $2.5MM+ budget, including management of agency / contractor resources and contracts.

Dallas, Tx, Us

Led Brand Integrated Marketing team (comprised of 4 Senior Brand Marketing Managers) in strategy development, planning and execution of key corporate brand and national sponsorship based marketing initiatives. Participates in AT&T Brand strategic discussions and decisions. Directs relationship with AT&T Advertising Agencies for initiatives managed. Manages team career development and planning.• Led establishment of new integrated marketing process, roles & responsibilities for AT&T in collaboration with Sponsorship and Brand Advertising teams. Built awareness and understanding for integrated marketing role and responsibilities across AT&T business units.• Led integrated marketing process, strategy planning and activation of key national sponsorship based initiatives, including Disney, Olympics and SXSW. Leadership oversight for identification and activation of integration opportunities across business units to amplify impact of initiatives.• Led development of strategic approach to create awareness and understanding of key corporate brand initiatives including “I Can Help You With That” and Brand Vision across AT&T. Oversaw development of assets to support these activities and leveraged relationships with business unit partners to ensure outputs from the different teams were aligned from planning through execution.• Led evaluation of existing It Can Wait identity assets (“No Text on Board” hand emblem vs. “It Can Wait”) and defined role each should serve within program communications. Managed formation of an ICW Partner Taskforce by securing commitment of potential ICW partner relationship owners within AT&T (Business Marketing, Mobility Marketing, Supply Chain, Public Affairs, Device Marketing), in collaboration with program owner. Leadership-level consult for development of ‘It Can Wait’ Corporate Partner Portal to accelerate support for the ICW movement by external organizations (corporations, non-profits, etc.).

Dallas, Tx, Us

Primary manager of key AT&T Brand initiatives, including integrated marketing responsibilities for entertainment marketing and AT&T – T-Mobile merger activities. Participated in AT&T Brand strategic discussions and decisions. Directed relationship with AT&T Advertising Agencies for initiatives managed. • Led company-wide integrated marketing team through planning and execution of an online engagement program “Daybreak” – a branded entertainment series focused on bringing to life the AT&T innovation story. Program was first of its kind for AT&T and winner of a Silver Cannes Lion for Branded Content & Entertainment. Responsibilities included: management of strategy and creative development, AT&T-business unit integration and performance metrics management. Overview @ https://vimeo.com/111808335• Brand integration manager for AT&T – T-Mobile merger. Managed relationships with various AT&T business units – such as Advertising, Marketing, Corporate Communications, Network, Finance, Supply Chain, Corporate Real Estate and Customer Care. Ensured AT&T Brand goals were achieved consistently throughout the merger planning process. • Led company-wide implementation of key AT&T brand management frameworks such as Naming, Tone of Voice and Brand Attribution, and initiation of key initiatives such as the AT&T Brand Center redevelopment. • Managed AT&T Naming program responsibilities, and brand compliance review responsibilities for advertising creative ensuring applications were consistent with AT&T brand principles.

Irving, Tx, Us

Primary relationship manager for key AT&T accounts – including AT&T U-verse, Wireline Local Marketing, Ad Café online ad builder tool, and Diversity Marketing. Participated in development of overall strategic direction with Clients and identified growth opportunities. Led Diversity Integration council, responsible for implementation of best practice in direct marketing and performance metrics across multiple AT&T Diversity agencies. Managed a team of 4 Account Supervisors and Senior Account Executives in development, production and execution of direct marketing and collateral initiatives. Managed team career development and planning. Participated in various business development activities (i.e. new account pitches) and special projects (i.e. set-up of new account acquisitions).

Irving, Tx, Us

Irving, Tx, Us

Led development, production and execution of direct marketing and collateral advertising requirements for AT&T. Directed service support groups, including creative, studio and production teams to ensure Client objectives were consistently met and exceeded. Led administration of the AT&T online ad builder tool, Ad Café. Managed relationships with external technology developer and multiple partner advertising agencies. Oversaw technology development and platform enhancements. Monitored usage & adoption, performance metrics, and recommended strategic direction. Developed business processes implemented within Javelin and among partner agencies. Supervised Assistant Account Executive in execution of account activities and assisted in career development. Member of the Javelin Business Process Council. Administered and assisted in various training classes.

Led development, production, and execution of TV, radio, print, direct marketing and collateral advertising for Globe Telecommunications, a leading mobile service provider in the Philippines. Managed production and media budgets averaging upwards of PhP50M (approximately $1.25M). Directed service support groups, including creative, media and production teams to ensure Client objectives were consistently met and exceeded. Supervised and trained several Assistant Account Executives, providing the proper knowledge and skills needed to confidently handle accounts. Monitored and assessed the brand’s competitive environment and developed strategic recommendations. Participated in establishment of McCann Relationship Management (MRM) Philippines as a separate customer relationship management and direct marketing division of McCann Erickson Philippines.

Led end to end planning and execution of events and marketing activities for various premium lifestyle magazines in the Philippines (including Mega, The Philippines Best Fashion Magazine). High profile events included the Mega Fashion Awards, the first-ever fashion awards show in the Philippines gathering the who’s who of industry and further establishing the magazine as the authority in Philippine fashion. Spearheaded expansion of event management services to external Clients as a new revenue generating business unit. Managed budgets and acquired event sponsors to ensure project profitability. Led development of event collateral and promotional materials. Directed internal support groups; managed relationships with event sponsors, vendors, talent managers, and artists.

Assisted Senior Account Executive and Account Director in execution of advertising activities for Nestle Philippines, including development, production and execution of TV, radio, print and retail advertising.

Bs Management, Major In Communications Technology Management / Minor In Marketing

Education record