Benjamin Lim Email & Phone Number

Redmond, Washington, US

Dallas, TX, US

• Leads the Experiential Marketing center of excellence for AT&T Business, responsible for strategy development, planning and execution of flagship and sponsored events targeting enterprise, mid-market and small business.
• Leads a team of 4 Event Marketing Managers responsible for selection, planning and execution of over 40 events within key industries of focus – Healthcare, Finance, Manufacturing, Transportation, Retail, and Sports &.
• Producer for AT&T Business flagship event, the AT&T Business Summit, that brings together the industry’s top minds and key stakeholders – AT&T leadership and sales, plus customers, partners and industry thought leaders.
• Producer for the virtual AT&T Business Summit, a virtual version of the AT&T Business flagship event hosted during the COVID-19 pandemic. Developed a custom virtual event platform with IBM to host live and on-demand.
• Led development and ongoing management of The Hub, the home for AT&T Business Virtual Experiences (see overview). The virtual environment served as key tool during the COVID-19 pandemic allowing AT&T Business to.
• Responsible for oversight of multimillion Dollar annual event budget, including management of agency resources.

Dallas, TX, US

• Led the Vertical Marketing Communications program for AT&T Business, spanning the Healthcare, Finance, Manufacturing, Transportation, Retail, and Sports & Entertainment industries. Supports Sales efforts by creating.
• Led a team of 5 Marketing Communications Managers responsible for the content marketing program for individual industries – including building of content calendars, topic selection, and development and distribution of.
• Led team through execution of 20+ industry events (such as HIMSS and NRF), and the AT&T Experience zone at the annual AT&T Business Summit (the marquee event that brings together over 2,000 customer executives). Brings.
• Responsible for leading evolution of the content marketing program by establishing consistent use of best practices across owned channels - industry home pages on business.att.com, insights articles and monthly.
• Collaborates with Advertising team to execute account-based marketing campaign that is focused on current and potential customer accounts that demonstrate interest in AT&T Business products and services. Works with.
• Established an actionable industry MarCom scorecard used across the team to make decisions around the future of the program.

Dallas, TX, US

• Took over leadership role for AT&T Business Marketing Multimedia Solutions (MMS) team, replacing two FTEs – a Director and a Senior Manager – both who previously retired.
• Leads entire creative operations for Business Marketing MMS team spanning video content development, presentation management, web, mobility & digital solutions and graphic design. Leads a team of 18+ full time.
• Leads evolution of MMS team mode of operations from a basic in-house multimedia services team to a full service in-house "creative services agency". Responsible for optimizing operations – including organizational.
• Leads overall Business Marketing brand design and identity efforts. Includes development of brand design, iconography and presentation design systems, in collaboration with the corporate Brand team.
• Leads Business Marketing product and services naming strategy – involves naming strategy development, name evaluation and process management. Integrates across various teams in the business unit to secure consensus.
• Responsible for oversight of $2.5MM+ budget, including management of agency / contractor resources and contracts.

Dallas, TX, US

• Led Brand Integrated Marketing team (comprised of 4 Senior Brand Marketing Managers) in strategy development, planning and execution of key corporate brand and national sponsorship based marketing initiatives..
• Led establishment of new integrated marketing process, roles & responsibilities for AT&T in collaboration with Sponsorship and Brand Advertising teams. Built awareness and understanding for integrated marketing role.
• Led integrated marketing process, strategy planning and activation of key national sponsorship based initiatives, including Disney, Olympics and SXSW. Leadership oversight for identification and activation of.
• Led development of strategic approach to create awareness and understanding of key corporate brand initiatives including “I Can Help You With That” and Brand Vision across AT&T. Oversaw development of assets to support.
• Led evaluation of existing It Can Wait identity assets (“No Text on Board” hand emblem vs. “It Can Wait”) and defined role each should serve within program communications. Managed formation of an ICW Partner Taskforce.

Dallas, TX, US

• Primary manager of key AT&T Brand initiatives, including integrated marketing responsibilities for entertainment marketing and AT&T – T-Mobile merger activities. Participated in AT&T Brand strategic discussions and.
• Led company-wide integrated marketing team through planning and execution of an online engagement program “Daybreak” – a branded entertainment series focused on bringing to life the AT&T innovation story. Program was.
• Brand integration manager for AT&T – T-Mobile merger. Managed relationships with various AT&T business units – such as Advertising, Marketing, Corporate Communications, Network, Finance, Supply Chain, Corporate Real.
• Led company-wide implementation of key AT&T brand management frameworks such as Naming, Tone of Voice and Brand Attribution, and initiation of key initiatives such as the AT&T Brand Center redevelopment.
• Managed AT&T Naming program responsibilities, and brand compliance review responsibilities for advertising creative ensuring applications were consistent with AT&T brand principles.

Irving, TX, US

Primary relationship manager for key AT&T accounts – including AT&T U-verse, Wireline Local Marketing, Ad Café online ad builder tool, and Diversity Marketing. Participated in development of overall strategic direction with Clients and identified growth opportunities. Led Diversity Integration council, responsible for implementation of best practice in.

Irving, TX, US

Irving, TX, US

Led development, production and execution of direct marketing and collateral advertising requirements for AT&T. Directed service support groups, including creative, studio and production teams to ensure Client objectives were consistently met and exceeded. Led administration of the AT&T online ad builder tool, Ad Café. Managed relationships with external.

Led development, production, and execution of TV, radio, print, direct marketing and collateral advertising for Globe Telecommunications, a leading mobile service provider in the Philippines. Managed production and media budgets averaging upwards of PhP50M (approximately $1.25M). Directed service support groups, including creative, media and production.

Led end to end planning and execution of events and marketing activities for various premium lifestyle magazines in the Philippines (including Mega, The Philippines Best Fashion Magazine). High profile events included the Mega Fashion Awards, the first-ever fashion awards show in the Philippines gathering the who’s who of industry and further establishing.

Assisted Senior Account Executive and Account Director in execution of advertising activities for Nestle Philippines, including development, production and execution of TV, radio, print and retail advertising.

Bs Management, Major In Communications Technology Management / Minor In Marketing

Education record