Benjamin (Anderson) Mallizzio, Mba Email & Phone Number

Minnesota, United States

Responsible for the strategy, creation and execution of content across patient andphysician-facing websites, social media channels, email marketing, and other digitalchannels as needed to achieve business goals.Lead migration of Sales Enablement Platform - from Showpad to Seismic• 47+ sales people trained virtually during 3 training sessions• 350+ documents uploaded, organized and manually renamed• 96+% of all sales people have adopted the platformManaged email marketing• 29% increase in open rate and achieved a 3.3% click rate (above industry standard)• 27 pardot emails created and sent | 10 email templates created• Combined all prospect lists, cleaned, validated internally and uploaded to Pardot• 13 Internal Newsletter Sends - Relievant Pulse• Created process, template to send these out internally via PardotEnhanced web presence• 12 News events posted• 10 landing pages created/edited• 47 open positions managed on website• 29 docs added manually• 3 new contact us intake forms• 1 ATS (applicant tracking system) HR add onGrew LinkedIn page 2x organically - (Sept. 1, 2022 – May 7, 2024)**compared to previous period• Followers - +95% | Net Follower Growth %50 (9,533)• Impressions +141% (806,635) | Engagement +134% (48,704)Support Program Development for Sales• Lead digital approach behind the launch of HCP Center of Excellence Program• 24+ Webinars supported with: flyers, socials posts, emails, web, webinar + registration setup• Updated the design for APP Playbook• Launched Digital Patient Experience - A digital patient education resource for HCPsHelped launch internal podcast - Between the Burn• Lead: branding, tag line, logo, filmed all (6) episodes, launch planning• Stats from 3 episodes published: 284 downloads | +18 hours of playtime

Minnesota, United States

Contributed to rebranding efforts:→ Helped refresh various print materials, animations and internal presentation decks.Managed digital assets:→ Overhauled Showpad to improve organization and professionalism.→ Became an in-house Showpad master and resource for the team.→ Managed 20 email campaigns ✅ 29% increase in open rate and ✅ Achieved a 3.3% click rate, exceeding industry standards.→ Managed and executed all social media and website content ✅ Built an efficient, transparent and automated system to manage Social Media content in Monday.com → Created new patient stories and deployed content across channels. ✅ Created a new Pain Awareness Month CampaignDemonstrated initiative and problem-solving:→ Identified the need for a new employee email signature platform and led the project from vendor selection to implementation.→ Created the Relievant Pulse, an internal bi-weekly email newsletter for the commercial team.→ Streamlined the process for approving TMs/RMs for local/regional shows by developing a digital form submission process.Awarded 2022 Marketer MVP (whole team award)

Develop and execute programs that build strong awareness and brand preference in the customer base and in ReSound’s target markets, to acquire new customers and to support the sales channel to successfully execute their revenue targets by providing: product launch support and material development, digital marketing support and event marketing support.- Direct Veteran Affairs channel to develop marketing strategy and launch new products and services to address specific customer needs- Responsible for launching Veteran Affairs channel mod updates twice a year- Work directly with global team members and company leadership to develop go-to-market strategies and value propositions for new product introduction- Manage all customer communications for North America - Help facilitate consumer journey map development to identify areas of opportunity to leverage brand awareness with new and existing hearing aid users

Greater Minneapolis-St. Paul Area

Produced and managed all written, visual and video content and executed branding and marketing campaigns aimed at supporting international sales team, VARs and resellers; collaborated with the sales, product development and leadership teams to produce and develop this material. Worked on new product innovations and iterations; coordinated effective marketing plans and strategies for product launches and contributed to achievement of annual sales goals.- Developed numerous promotional campaigns with collateral material that generated over US $1M in additional global revenue within a declining optical disc market.- Captured over 60 potential leads by creating a pre-launch microsite for a new product innovation which had over 200K page visits (over 8% of total traffic) in one year.- Designed and supported five web landing page launches for five different business units operating in B2B and B2C markets.- Coordinated and managed all blog and site updates across nine different websites and two different business units.

Greater Minneapolis-St. Paul Area

Produced and managed all written, visual and video content and executed branding and marketing campaigns aimed at supporting international sales team, VARs and resellers; collaborated with the sales, product development and leadership teams to produce and develop this material. Worked on new product innovations and iterations; coordinated effective marketing plans and strategies for product launches and contributed to achievement of annual sales goals.- Developed numerous promotional campaigns with collateral material that generated over US $1M in additional global revenue within a declining optical disc market.- Captured over 60 potential leads by creating a pre-launch microsite for a new product innovation which had over 200K page visits (over 8% of total traffic) in one year.- Designed and supported five web landing page launches for five different business units operating in B2B and B2C markets.- Coordinated and managed all blog and site updates across nine different websites and two different business units.

Greater Minneapolis-St. Paul Area

Created, updated, and managed all marketing communications, including print, website, video, tradeshow, event, social media, and internal needs. Performed graphics design, writing, video production, website migration and maintenance; managed outside vendor resources as needed. Responsible for successful marcom project management according to budgets and schedules.- Managed the corporate websites (seven regional/language variations) to highlight products and services targeted in each area, resulting in a 37% increase in new customer contacts and leads.- Coordinated and executed international sales and vendor meetings for over 20+ people.- Captured over 3,100+ views on YouTube with created video content.

Worked with the communications team to develop and maintain a district-wide style and voice for Minneapolis Public Schools at the school/initiative level in various communication mediums that include: Multimedia Production and Social Media.- Filmed, co-directed and produced video material for “Franklin School Song,” a music video that received local (Kare 11, Boyd Huppert’s Land of 10,000 Stories) and national news (HLN, Morning Express with Robin Meade) attention and become the most watched video (7,600+ views) on MPS YouTube account.- Conducted over sixty photo-shoots across the school district and created a place to house all visual assets (smugmug site).- Maintained and created graphic and written content for main MPS website and all sub-sites while also providing technical support and training for all website administrators across the district.- Improved Facebook presence by: increasing total fans by 30 percent and adding over 2,400 fans and improving overall engagement by 139 percent (post clicks, likes, shares and comments).

Eden Prairie, Minnesota

Supported a team of videographers, editors and a motion graphic designer to create education-focused video content.

Worked with the communications team to develop and maintain a district-wide style and voice for Minneapolis Public Schools at the school/initiative level in various communication mediums that include: Multimedia Production and Social Media.- Filmed, co-directed and produced video material for “Franklin School Song,” a music video that received local (Kare 11, Boyd Huppert’s Land of 10,000 Stories) and national news (HLN, Morning Express with Robin Meade) attention and become the most watched video (7,600+ views) on MPS YouTube account.- Conducted over sixty photo-shoots across the school district and created a place to house all visual assets (smugmug site).- Maintained and created graphic and written content for main MPS website and all sub-sites while also providing technical support and training for all website administrators across the district.- Improved Facebook presence by: increasing total fans by 30 percent and adding over 2,400 fans and improving overall engagement by 139 percent (post clicks, likes, shares and comments).

Stillwater, Minnesota, United States

Contracted to photograph the sophomore, junior varsity and varsity Stillwater football team for three straight seasons.- Photographed games and delivered final photos for time-sensitive publications and web galleries.

Hastings, Minnesota

Worked under the supervision of the Communications Director as part of a team that developed and maintained a unified internal and external voice for Dakota County in collaboration with applicable divisions, departments, media outlets and web through various communication mediums that include: Internal and Multimedia Communications.- Executed a county-wide wellness program for 1200+ workers through email marketing, event management, logistics, business-to-business relationships and communication strategy.- Created print and video material for “Sleep On It,” a campaign to end sleep-related infant deaths due to unsafe sleep positions through awareness and education. As a result, twenty-nine different Minnesota communities requested campaign material. Following this project, the state of Minnesota chose to dedicate a week each year to Infant Safe Sleep.

Nationwide

Wrote and distributed written copy, press releases and blog posts for Wimpy Analytics and Coppergoose.com.Also supplied some graphic design work as needed.

St. Paul

Responsible for working in accordance with the Communication Specialist and another graphic designer to update display material in harmony with new style guide. Manage these tasks on a priority basis. Create educational, organizational and promotional material through graphic design.

White Bear Lake, Minnesota

Managed equipment, directed and produced promotional video productions. Developed a new marketing campaign for a new PF chapter start in South Dakota. Created and distributed Press Releases. Utilized merchandise marketing for the Pheasants Forever, Inc. Magazine and online store. Improved graphic design production and output in the marketing department. Accountable for national license list acquisition and nationwide survey on pheasant and quail hunters

Saint John'S University

Produced promotional video material for Saint John’s Alumni Network. Individually responsible for equipment management and special equipment requests for video work. Worked autonomously to create requested productions on a deadline.

Master Of Business Administration - Mba

Animation Bootcamp

Nine-week accelerated bootcamp to learn the art of beautiful movement and the principals behind great animation, and how to apply them.

Bachelor Of Arts (Ba), Communication And Media Studies

High School Diploma