Leading the agency's Creative and Strategy proposition building brands, social first.

Created the consumer first, full funnel social strategy to relaunch the Avast brand globally, transforming Avast's social media channels to the most engaged in the category.

Responsible for leading Global Social Media & Community Management across U-Studio; Unilever’s multi-award winning disruptive in-house digital creative agency.

I created and led the award winning global digital strategy for Lipton, the world's biggest tea brand (€1.4BN).

Built the agency's digital, social & content offering. Bringing social first thinking into the heart of the creative process and leading social strategy across a number of key accounts.

Co-founding and building the social first, end to end strategy to shape NCS into the biggest youth programme in the UK.

RockCorps is a brand sponsorship platform that connects global brands with social impact at scale through the power of music. Partnering with: Orange, Optus, Diageo, Coca-Cola, BlackBerry and Nokia. I was responsible for managing all digital brand communications, integrated campaigns and influencer management.

Staff Writer:The St.Helens Reporter // 2007 - 2008 // Print & On-line // News & FeaturesThe South Manchester Reporter // 2006 // Print & On-line // NewsMusic Editor:The Chorlton Guide // 2005 - 2006 // Print Contributor:Hecklerspray // 2008 // www.hecklerspray.com // EntertainmentAnother Late Night Magazine // 2006 // Print // Music reviews, interviews & featuresPluto Magazine (UCLAN Student Magazine) // 2001 - 2005 // Print // Music reviews, interviews & features