• Working across projects at an industry leading digital consultancy• Developed a user-centered Target Operating Model for a large-scale public sector client• Working on the NHS Login Service providing continuous improvement to a live service delivered to GDS standards.• Working within multidisciplinary user centered design teams made up of professionals such as service designers, interaction designers, business analysts.• Providing mentorship and line management to more junior user researcher colleagues.• Active engagement in the user research community and working to develop UR community infrastructure through the creation of guides and templates.

Ongoing publication of research works (see scholar profile for recent publications: (https://scholar.google.com/citations?user=mELFDS8AAAAJ&hl=en)Generating links between industry, public sector and academia

• Leadership and oversight of the User Research community in a public sector service delivery environment• Understanding cross-government practice and identifying opportunities to integrate good practice. • Responsibility for developing, implementing, and continually improving standards within the organization with regards to User Research.• Contribution to Due Diligence as a Subject Matter Expert (SME); considering new opportunities for the organization and risk scoring them appropriately while raising possible mitigations• UCD contractor supplier procurement• Representing NHS BSA's user research at public facing events (such as speaking at the Tech Talent Engine Careers Event (June 2023)• Developing and overseeing the GDS Service Assessment Community (alongside Design Lead) across the DDaT directorate• Coordinating with Research Ops, Design and Agile/Scrum Delivery teams to provide a joined-up User Centred Design (UCD) delivery.• Reviewing and amending SOW’s for supplier work provision

• Responsible for reporting directly to the CEO and CTO in relation to research roadmap and objectives agreed by the board of directors.• Delivery and leadership of research grants: o “Reducing Public Sector Risk Through Culture Change“ (£59.5k) (Co-I); (SBRI – UK Gov) aimed at improving cybersecurity culture in government o “Designing hyper personalised security assistance” (£70k) - Innovate UK; aimed at understanding the impact of personalization on cybersecurity behaviour in employees. o Wrote and submitted Innovate UK Grant (£48.7k) (Project Lead): Security Snippets: Designing Effective Drip-Fed Cybersecurity Training• Responsible for development, implementation, and review of the “better reporting” campaign, aimed at overhauling the way that the company interacts with global clients through improving the quality of company outputs. • Responsible for training members of staff in surveying and relevant research methods.• Providing psychological input and expertise toward a range of areas from marketing and public engagement through to developing the nudge-based cybersecurity company product (Redflags).• Translating research rapidly into the development of industry leading products.• As a visiting scholar: Co-supervised an MRES Student on the placement module

• Working within the EPSRC funded Centre for Digital Citizens (CDC) on the Safe Citizen theme, looking to address online harms [EP/T022582/1]. • Working closely with colleagues at Newcastle University’s OpenLab as well as Co-Create and Norsc at Northumbria University.• Co-Investigator on the Sprite+ funded “Revealing Young Learners’ Mental Models of Online Sludge” [EP/S035869/1] (£29.5k).

• Teaching across multiple modules across all year groups undertaking Psychology degree programs (including supervision of undergraduate and master’s dissertation students). • Teaching across undergraduate and masters level modules: • Responsible for new content creation suitable for online blended learning delivery (synchronous and asynchronous methodologies).