Lead product strategy for Verb’s highest revenue product with 750k mobile and web users• Led the strategy and development of Verb’s first proactive sales enablement product• Implemented processes which empowered team members, accomplished product goals, and reduced administrative effort• Work cross functionally with UX, Delivery, Sales and Marketing to deliver high value products • Filled Agile role of Product Owner for 3 scrum teams, include mobile and web products

Led product and marketing strategy to acquire new business and enable product driven revenue expansion opportunities.• Product management of mobile and web applications• Go-to-market strategy with new product offering, new brand, and positioning • Lead nurture and lead generation via webinars, email, paid channels, social media, and events• Built digital strategy from the ground up

Direct all aspects of marketing strategy responsible to understand competitive landscape, lead generation and lead nurturing. • Create and manage product roadmap for our mobile app • Identify and execute new sales channels and promotional opportunities• Manage all aspects of social media marketing• Manage email marketing promotions and communications to over 800,000 customers• Developed the onboarding strategy for millions of customers• Implementation and analysis of analytics to improve revenue and customer engagement• Regular business customer management• Built and managed an active beta community of more than 100 active testers• Optimized the conversion funnels increasing in-app purchase rate by 14%• Deeply influenced the product roadmap and delivery of our product • Responsible for the roadmap and implementation of pro • Developed training material, technical how-to articles and videos, and one-on-one customer training

Directed all aspects of marketing, lead generation and sales. Responsible for $1.2 million annual marketing budget. Directed marketing efforts during an acquisition with new management strategies. Multiple promotions since hire date, from PPC Analyst to Enterprise Account Executive to Director of Lead Generation and finally Director of Marketing and Sales• Invested $1.2 million annual marketing budget to return over $5 million in business• Optimized sales processes to achieve 106% of annual sales quota• Improved sales productivity 200% by incentivizing revenue generating work habits• Trimmed 20% from lead generation costs while exceeding sales quotas• Created a comprehensive lead generation strategy that drove 28 new accounts each month with a $2,500 AOV• Managed more than 120 clients and $200,000 of monthly pay-per-click investments• Owned 20 enterprise client relationships, directed online marketing strategies, and contract renewals• Managed internal and external marketing materials and trainings to promote 7 new products in a single year

Perfection under pressure was a must. Ensured seamless flow of production pieces from start to finish. Worked in a high-volume production environment with daily quotas and tight deadlines. • Exceeded print quotas of 250,000 copies per shift on a regular basis• Developed an organization system for a database with over 60,000 files • Maintained and organized inventory of hundreds of different types of paper and toner