Bennett Dixon Email & Phone Number

Chicago

Chicago

Advise on all aspects of the Regiment Securities brand—its architecture, its strategy and ultimately, its competitive advantage in the marketplace

Greater Chicago Area

Lodestone helps clients build magnetic brands that attract more business. With capabilities ranging from traditional marketing to ushering brands into the Web 3.0 world, Lodestone can be your guide.

Greater Chicago Area

Advise on SRW business strategy—operations, capabilities, business development and select client-facing engagements

Greater Chicago Area

Direct agency resources in service of SRW clients—Strategy, Media, PR, Influencer and Account Management.

Greater Chicago Area

Lead strategic development of agency accounts and lead professional development of SRW’s Strategy Department

Lead Strategist for SRW's work on risk management and commodity trading company AgMotion and its family of brands—Northstar Commodity, Stone Mill, US Commodities and Terra Ingredients.

Chicago

o Brand lead for Grainger, a Fortune 500 company with $10B annual revenue> Aligned brand positioning, message strategy and creative to be fully in service of business objectives> Led an internal team of 24 designers, copywriters, editors, producers and front-end developers> Directed Grainger’s external agency-of-record, Ogilvy & Mathero Differentiated the Grainger brand through strategic rigor, behavioral insights and creativity> Leveraged quantitative/qualitative research to deliver a more compelling value proposition> Architected Grainger’s messaging strategy, enabling differentiated, 1:1 marketing communications> Guided creative development & execution of new brand advertising campaign, "Grainger’s got your back"> Directed ideation of brand name, logo and identity system for Grainger’s new loyalty program, Red Pass> Optimized brand health via continuous measurement and data-driven enhancementso Led integrated creative development for all channels: broadcast, digital (Grainger.com, email, display, social and search), print (catalog, direct mail, seller tools and retail signage), sponsorships (NASCAR, Red Cross, etc.), partnerships and trade shows

Chicago

o Agency lead for Invesco, a global asset manager with $5B annual revenueo Developed Invesco’s master brand strategy, messaging strategy and engagement strategyo Guided strategic alignment of business objectives, behavioral insights and creative articulationo Orchestrated each of Invesco’s campaigns across TV, Print, Digital, Social and Direct channelso Drove sustained improvement across Invesco’s key brand and business metrics:> Achieved top-10 ranks in Awareness and Consideration for US mutual fund companies> Improved product penetration and Company Commitment scores among Financial Advisors> Invesco Assets Under Management (AUM) grew 37% during tenureo Delivered organic revenue growth for Leo Burnett and recognition for its creative producto Led on-boarding of Fifth Third Bank account and development of The Curious Bank campaigno Led Junior Achievement account through the development of its 75th Anniversary campaign

San Francisco

o Developed, produced and placed Schwab’s national brand advertising campaign, Talk to Chucko Drove year-over-year acquisition of new-to-firm householdso Directed the creative development and strategic focus of Schwab’s agency-of-record, Euro RSCGo Guided alignment of Schwab’s brand strategy with consumer insights and business objectiveso Optimized media and messaging mix based on analysis of quantitative and qualitative researcho Secured Series 7 licensing with the Financial Industry Regulatory Authority (FINRA)

Milwaukee

o Created integrated advertising ‘Episodes‘ for Miller Lite and Miller Genuine Draft: Man Law (2006), Taste Revolution (2006), Referees (2005), Beer Runner (2005), Flavor2Savor (2004)o Briefed, managed and directed agencies on creative roster: Crispin Porter + Bogusky, The Martin Agency, Ogilvy, Young and Rubicam, Weiden and Kennedy, BBH, Agency.com and otherso Developed co-branded sports promotions with strategic alliances (NFL, MLB, NBA, NASCAR)o Co-authored the Miller Lite Brand Usage Standards and Guidelines

San Francisco

Started and managed my own business, doing freelance creative development and copywriting for clients including: PeopleSoft, Cisco Systems, Fox Sports, Idetic Technologies, Lucent Technologies, and Wolf + Doyle Advertising

San Francisco

Clients included: Victoria’s Secret, Adobe, StorageTek, the Shanti Foundation and Burton Snowboards

Chicago

Clients included: Kemper Funds, Diners Club card, Wisconsin Cheese and Encyclopedia Britannica

Certificate, Blockchain Technologies: Business Innovation And Application

Mba, Marketing, Finance & Entrepreneurship

Ba, Psychology

Education record