Bennett Dixon

Bennett Dixon Email and Phone Number

Brand Consultant | Fractional CMO | Entrepreneur | MBA @ Metropolitan Capital
chicago, illinois, united states
Bennett Dixon's Location
Greater Chicago Area, United States
Bennett Dixon's Contact Details

Bennett Dixon personal email

n/a

Bennett Dixon phone numbers

About Bennett Dixon

Brand Marketing Executive with significant experience on both agency and client sides. Expertise in building and growing brands of all sizes, from small startups to Fortune 500 companies.

Bennett Dixon's Current Company Details
Metropolitan Capital

Metropolitan Capital

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Brand Consultant | Fractional CMO | Entrepreneur | MBA
chicago, illinois, united states
Website:
metcapbank.com
Employees:
52
Bennett Dixon Work Experience Details
  • Metropolitan Capital
    Management Consultant
    Metropolitan Capital Jun 2023 - Present
    Chicago
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  • Regiment Securities
    Management Consultant
    Regiment Securities Feb 2022 - Present
    Chicago
    Advise on all aspects of the Regiment Securities brand—its architecture, its strategy and ultimately, its competitive advantage in the marketplace
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  • Lodestone Brand Consulting
    Founder
    Lodestone Brand Consulting 2017 - Present
    Greater Chicago Area
    Lodestone helps clients build magnetic brands that attract more business. With capabilities ranging from traditional marketing to ushering brands into the Web 3.0 world, Lodestone can be your guide.
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  • Srw
    Management Consultant
    Srw Feb 2022 - Present
    Greater Chicago Area
    Advise on SRW business strategy—operations, capabilities, business development and select client-facing engagements
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  • Srw
    Evp, Client Service
    Srw Aug 2019 - Feb 2022
    Greater Chicago Area
    Direct agency resources in service of SRW clients—Strategy, Media, PR, Influencer and Account Management.
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  • Srw
    Vp, Accounts
    Srw Aug 2019 - Aug 2021
    Greater Chicago Area
    Lead strategic development of agency accounts and lead professional development of SRW’s Strategy Department
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  • Srw
    Management Consultant
    Srw Oct 2018 - Aug 2019
    Lead Strategist for SRW's work on risk management and commodity trading company AgMotion and its family of brands—Northstar Commodity, Stone Mill, US Commodities and Terra Ingredients.
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  • Grainger
    Director - Brand, Creative And Content Marketing
    Grainger 2016 - 2017
    Chicago
    o Brand lead for Grainger, a Fortune 500 company with $10B annual revenue> Aligned brand positioning, message strategy and creative to be fully in service of business objectives> Led an internal team of 24 designers, copywriters, editors, producers and front-end developers> Directed Grainger’s external agency-of-record, Ogilvy & Mathero Differentiated the Grainger brand through strategic rigor, behavioral insights and creativity> Leveraged quantitative/qualitative research to deliver a more compelling value proposition> Architected Grainger’s messaging strategy, enabling differentiated, 1:1 marketing communications> Guided creative development & execution of new brand advertising campaign, "Grainger’s got your back"> Directed ideation of brand name, logo and identity system for Grainger’s new loyalty program, Red Pass> Optimized brand health via continuous measurement and data-driven enhancementso Led integrated creative development for all channels: broadcast, digital (Grainger.com, email, display, social and search), print (catalog, direct mail, seller tools and retail signage), sponsorships (NASCAR, Red Cross, etc.), partnerships and trade shows
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  • Leo Burnett
    Svp, Account Director
    Leo Burnett 2010 - 2015
    Chicago
    o Agency lead for Invesco, a global asset manager with $5B annual revenueo Developed Invesco’s master brand strategy, messaging strategy and engagement strategyo Guided strategic alignment of business objectives, behavioral insights and creative articulationo Orchestrated each of Invesco’s campaigns across TV, Print, Digital, Social and Direct channelso Drove sustained improvement across Invesco’s key brand and business metrics:> Achieved top-10 ranks in Awareness and Consideration for US mutual fund companies> Improved product penetration and Company Commitment scores among Financial Advisors> Invesco Assets Under Management (AUM) grew 37% during tenureo Delivered organic revenue growth for Leo Burnett and recognition for its creative producto Led on-boarding of Fifth Third Bank account and development of The Curious Bank campaigno Led Junior Achievement account through the development of its 75th Anniversary campaign
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  • Charles Schwab
    Director Of Advertising & Brand Strategy
    Charles Schwab 2007 - 2009
    San Francisco
    o Developed, produced and placed Schwab’s national brand advertising campaign, Talk to Chucko Drove year-over-year acquisition of new-to-firm householdso Directed the creative development and strategic focus of Schwab’s agency-of-record, Euro RSCGo Guided alignment of Schwab’s brand strategy with consumer insights and business objectiveso Optimized media and messaging mix based on analysis of quantitative and qualitative researcho Secured Series 7 licensing with the Financial Industry Regulatory Authority (FINRA)
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  • Miller Brewing
    Brand Development Manager
    Miller Brewing 2004 - 2007
    Milwaukee
    o Created integrated advertising ‘Episodes‘ for Miller Lite and Miller Genuine Draft: Man Law (2006), Taste Revolution (2006), Referees (2005), Beer Runner (2005), Flavor2Savor (2004)o Briefed, managed and directed agencies on creative roster: Crispin Porter + Bogusky, The Martin Agency, Ogilvy, Young and Rubicam, Weiden and Kennedy, BBH, Agency.com and otherso Developed co-branded sports promotions with strategic alliances (NFL, MLB, NBA, NASCAR)o Co-authored the Miller Lite Brand Usage Standards and Guidelines
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  • Bennett Dixon Advertising
    Owner
    Bennett Dixon Advertising 2000 - 2002
    San Francisco
    Started and managed my own business, doing freelance creative development and copywriting for clients including: PeopleSoft, Cisco Systems, Fox Sports, Idetic Technologies, Lucent Technologies, and Wolf + Doyle Advertising
  • Resource
    Senior Copywriter
    Resource 1998 - 2000
    San Francisco
    Clients included: Victoria’s Secret, Adobe, StorageTek, the Shanti Foundation and Burton Snowboards
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  • Fcb Global
    Copywriter
    Fcb Global 1996 - 1998
    Chicago
    Clients included: Kemper Funds, Diners Club card, Wisconsin Cheese and Encyclopedia Britannica
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Bennett Dixon Skills

Marketing Digital Marketing Creative Direction Brand Development Advertising Relationship Marketing Brand Architecture Leadership Digital Strategy Integrated Marketing Customer Insight Segmentation Brand Management Marketing Strategy Product Marketing Creative Strategy Strategy Marketing Communications Direct Marketing Food And Beverage Market Research Branding And Identity Brand Strategy Brand Marketing Strategic Brand Positioning Content Marketing Strategic Planning Agency Relationship Management People Management Budgeting Message Development

Bennett Dixon Education Details

Frequently Asked Questions about Bennett Dixon

What company does Bennett Dixon work for?

Bennett Dixon works for Metropolitan Capital

What is Bennett Dixon's role at the current company?

Bennett Dixon's current role is Brand Consultant | Fractional CMO | Entrepreneur | MBA.

What is Bennett Dixon's email address?

Bennett Dixon's email address is me****@****xon.com

What is Bennett Dixon's direct phone number?

Bennett Dixon's direct phone number is +177347*****

What schools did Bennett Dixon attend?

Bennett Dixon attended Mit Sloan School Of Management, Georgetown University Mcdonough School Of Business, Duke University, Loyola Academy.

What skills is Bennett Dixon known for?

Bennett Dixon has skills like Marketing, Digital Marketing, Creative Direction, Brand Development, Advertising, Relationship Marketing, Brand Architecture, Leadership, Digital Strategy, Integrated Marketing, Customer Insight, Segmentation.

Who are Bennett Dixon's colleagues?

Bennett Dixon's colleagues are Will Hoscheidt, Matt Wandell, Matthew Hummel, Richard Keneman, Iwona Kozak, Claire Foley, Libni Delfin.

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