Colette Bennett Email & Phone Number

Atlanta, Ga, Us

Los Angeles, California, Us

Overseeing a full relaunch of Playboy.com’s digital editorial brand.

New York, Ny, Us

-Chosen by senior leadership after successfully building the Trending team to rebuild TheStreet’s Tech vertical with a focus on original content-Tasked with taking over the current Evergreen team and doubling its traffic-Managing seven writers across both teams, providing guidance and training when necessary.-Editing and proofreading all content for grammar, spelling, punctuation, clarity and consistency.-Collaborating with other departments to ensure successful publication projects.-Creating and maintaining separate editorial calendars for both teams-Working closely with graphic, photo and video teams to plan and produce compelling content.-Conducting all daily team, weekly one-on-ones, and yearly performance reviews for direct reports-Measuring metrics using Looker, Parsley, and Google Analytics to produce monthly traffic reports

New York, Ny, Us

New York, Ny, Us

-Manages trending news bureau for a team of six, including assigning stories and editing -Produces 6M-9M+ PVs per month, growing 800% since January 2023-Coordinates 1:1s and writes employee reviews-Creator of Editorial SEO strategy for evergreen content-Organizes programming for TheStreet.com Homepage-Creative team member for TheStreet's Finfluencers to Watch in 2023 awards

Sunnyvale, Ca, Us

-Designed and executed Yahoo Life newsletter redesign-Daily editor for The Yodel, Yahoo's flagship newsletter with a readership of 2.4 million-Wrote Yahoo's newsletter reengagement campaign-Wrote and delivered SEO-optimized stories on deadline -Coordinated with subject matter experts for interviews and topic generation.

Austin, Texas, Us

-Produced and managed daily sponsored placements across three brand newsletters, generating $200-$300k in revenue quarterly-Coordinated successful sponsorships with Sam's Club, Verizon, Hint Water, The Ridge & more, generating 400% year-over-year revenue growth and $1 million in annual revenue between 2016-2021- Trained full-time and freelance staff for editorial and onboarding needs and established new guidelines for productive and efficient workflow between departments.-Produced Welcome, Re-engagement, and Winback templates for The Daily Dot's Email Marketing Initiatives-Worked with Mailchimp/Wordpress/Semrush/Mangools/Google Analytics

Austin, Texas, Us

-Built The Daily Dot's skincare vertical, which generated more than $500K in gross sales from affiliate optimization and led to new sponsored campaign opportunities from lifestyle brands like FOREO and Macy's-Developed a comprehensive content strategy that put our Korean beauty articles in top-ranking SEO authority on multiple highly active search terms, including “best korean sheet masks," which had a 27.8% conversion rate-Wrote five of the site's top-performing E-commerce features of all time, including “How to do the famous 10-step Korean beauty routine”-Established affiliate partnerships and managed accounts with key brands, including Sulwhasoo, Missha, Too Cool For School, Soko Glam, and Peach & Lily-Created and executed a weekly grammar series for to grow the team's skill sets, inspire confidence, and encourage creativity.

Austin, Texas, Us

-Pitched and produced 15-20 short form articles and 1-3 interviews weekly and one long form feature quarterly for several of The Daily Dot's verticals, including Geek (Parsec), Entertainment (Upstream), and Internet Culture (IRL). Provided reporting of conventions such as DragonCon and KCON, secured and conducted interviews with high profile musicians and game developers.

Atlanta, Us

Recruited by Turner to newly created role due to CNN Geek Out! success and charged with reporting on breaking news and managing the social media network to drive traffic in a 24-hour news cycle. Produced three to six daily articles also featured on CNN/CNN Espanol web networks. Pitched/crafted 2000+ word stories focused on animal rights, equality, and body positivity as well as time-sensitive news events. Scripted original web series, posted to Twitter/Facebook, produced a “How To” video series, attended seminars, and served as panel participant.Highlights:- Produced a timely feature on transgender language prompted by Caitlyn Jenner reveal subsequently selected to represent HLN in the 2015 Online Journalism Awards.- Twice tapped by a Turner executive to represent the Company as writer/facilitator for a Writing for the Web course to a 30-member class of journalism students as part of the Turner Voices development program.-Ran social networks for HLN and The Daily Share, including scheduling and writing all Facebook and Twitter posts

Atlanta, Us

Recruited to join the six-member writing team of a new division providing coverage of fan-driven pop culture interests such as Star Wars/Star Trek in alignment with CNN’s high editorial standards, reporting to the Managing Editor. Presented weekly story ideas, covered game/pop culture conventions, sourced/conducted interviews, and crafted feature-length, time-sensitive articles related to sci-fi, fantasy, games, and Japanese culture.Highlights:-Contributed gaming articles such as "Journey: The Rewards of Contemplative Gaming" and "MAGfest Runs on Video Game Music"-Pitched/created a highly successful feature on Lolita (Japanese fashion) culture selected for front page placement on CNN’s Lifestyle page where it attracted 200,000 readers and 500+ comments.-Integral in launching /co-producing Geek Out! Twitter account gaining almost 12K followers in 18 months.-Successfully altered public perception of CNN coverage areas, positioning the news leader as a “cooler” brand.

Conceptualized, pitched to Principal, developed, and managed a new site (Tomopop, the company’s third) providing a news/social platform for collectible toy aficionados, catalyzing promotion into newly created custom role. Directly managed a 20-member team of full-time/freelance personnel, reporting to the Principal. Oversaw editorial calendar, site content development, and photography/video.Highlights:-First ever employee within the company to present, launch, and build a niche pop culture website aligned with the Company brand and attracting 800,000 monthly unique visitors.-Directed strategic marketing, building relationships with advertisers to monetize and grow the site.-Served as brand ambassador, conducting live reporting across a number of industry conventions.

San Francisco, Ca, Us

Brought on board rapidly growing startup company in a newly created role to manage design of the initial network infrastructure, oversee staff, and liaison with each site’s Editors-in-Chief to facilitate project growth, reporting to the Principal. Oversaw development and execution of policies, procedures, codes of conduct, and terms of service for all website brands. Hired, trained, and supervised personnel; researched/resolved concerns and grievances; and coordinated payroll for 80+ employees. Pitched, orchestrated, and executed website contests.-Integral in dramatic two-year growth of Destructoid, Modern Method’s core site, from zero to $1.9M in annual revenues by driving sales of advertising packages and overseeing content boosting site visits.-Rapidly doubled YoY traffic to generate 2,200 daily visits within one year (2008 to 2009).