Ross Goodwin Email & Phone Number

Santa Rosa, Ca, Us

Kentfield, Ca

Classes taught: Statistics, Marketing, Introduction to Business, Entrepreneurship, Supervision and Management, Managing Groups and Teams, Managing Change and Innovation, Human Relations, Diversity in the Workplace, Writing a Business Plan.

Santa Rosa, Ca

We provide professional, unbiased, statistically relevant, benchmarkable and actionable Total Customer Experience (CX) surveys for wineries who want to survey their DTC (direct to consumer) winery customers and winery suppliers who want to survey their winery clients. Benchmark your results against your specific competitors and the industry.Wine Club Survey: we measure performance across all points of interaction with the winery to give you the total wine club customer experience (CX) insights you need to increase wine club membership, improve wine club retention, reduce wine club attrition and grow DTC (direct to consumer) winery sales. This would include the tasting room experience, support experience, etc. We benchmark your winery metrics against leading wineries and competitors.Tasting Room Survey: we give you the insights you need to improve your Tasting Room experience to increase key metrics such as visitation, conversion of visitor to purchase, conversion of visitor to list, conversion of visitor to club, average sales and year over year growth. Benchmark your performance against leading wineries and the competition.Winery Supplier Survey: we measure your performance across all points of interaction with a winery and benchmark your performance against your competitors.Wine Industry Survey: we work with you to create a customized survey to meet your specific needs.

Santa Rosa, Ca

San Francisco Bay Area

MS & BS Information Technology courses taught: BSIS 320 Systems Analysis and Design BSIS 312 Managing & Leading Groups and Teams MSIS 631 E-Business Technologies MSIS 650 Managing Resources for Information SystemsOrganizational Behavior courses taught: OB 361 Human Capital Management OB 321 Organizational Communications

Foster City, Ca

The Business Development role at Satmetrix is an integral part of the customer facing field organization. The individuals in this role provide a valuable service to our prospects, clients and internal sales teams in their ability to listen, understand, translate and develop external business needs around Customer Loyalty and Customer Satisfaction into Programs that combine expertise and technology that Satmetrix brings to the marketplace. In this capacity, Business Development individuals must have a working knowledge of, and real-world experience in, building and managing Customer Loyalty Programs for Fortune 1000 companies.Specifically, the Business Development Manager will drive the sales process with the Sales Executives in their regions. These individuals will contribute significantly to building the sales strategy and developing the solutions necessary to meet our prospects needs while closing profitable business for Satmetrix. Once the capture strategy for discrete opportunities is set, the Business Development Manager will be responsible for building all deliverables required to execute that plan. There will be delegation and collaboration with other organizations within Satmetrix to accomplish these plans, but ultimately the success of each sales campaign resides with the Sales Executive and the Business Development Manager.

CUSTOMER EXPERIENCE AND METRICS CONSULTANTLed the implementation of customer loyalty research across all HP business units as well as for a 1B$ division of Agilent. Linked brand, marketing and loyalty metrics to revenue growth. Proven track record of making the leap from ‘data to insight’ by creating actionable presentations and reports for all levels of the organization.As an internal business consultant, demonstrated proficiency in taking customers from ‘insight to action’ using 1. patented action planning methodology for senior management and business teams, and 2. a value chain requirements management process which decomposes the desired high-level customer experience into a cascading drill-down of customer-functional-technical and metric requirements, which comprise the business requirements document. .Led numerous cross-functional teams in the design and implementation of a competitively superior customer experience for various businesses.

Mba, Finance

B.S., Math, Physics Double Major