Driving the company's Content Strategy capability to ensure client's content is created in as efficient and effective means as possible. Key projects are focussed on enhancing the Marketing Transformation of clients and internal teams to accommodate for AI, innovative technological and cultural evolutions.Recent projects include a modular content strategy for Roche, streamlining the omnichannel global to local content reuse for Bayer and the migration of Coca-Cola's 115 multi-lingual… Show more Driving the company's Content Strategy capability to ensure client's content is created in as efficient and effective means as possible. Key projects are focussed on enhancing the Marketing Transformation of clients and internal teams to accommodate for AI, innovative technological and cultural evolutions.Recent projects include a modular content strategy for Roche, streamlining the omnichannel global to local content reuse for Bayer and the migration of Coca-Cola's 115 multi-lingual corporate websites. Show less

An in-house content consultant with a remit focused on driving company-wide efficiencies through omnichannel content creation, transcreation and reuse, the agency onboarding and bulk ingestion of multi-market and cross-brand assets following the acquisition of Celgene and expansion of strategic initiatives like modular content, DAM transitions (Adobe) and LMR (Veeva PromoMats)

Content Strategy consultancy to conceptualize a project to streamline Bayer's global marketing delivery processes through a Modular Content System involving detailed domain mapping, a robust content taxonomy and a future-proof metadata structure.

Web design, digital marketing and social media management for 20+ websites

-Overall responsibility for Cash Smart a mobile and social-first Financial Education platform.-Content strategy, planning, team management and client liaison-Ideation and creation of videos, images, animations, infographics and digital tools-Tone of voice, visual guidelines and supporting documentation

-AstraZeneca: Content strategy, planning, and migration of 20+ multilingual global websites -Samsung, American Express and Nissan: Digital content strategy -JLL: Digital ecosystem audit

-Tesco Food: Responsibility for output of all social channels (Facebook, Instagram, Twitter, YouTube, Pinterest), all food & drink websites and cross-agency campaign content calendar-Management and mentoring of an editorial team of five.

Planning, publishing and moderating social content across a number of brand accounts: Sainsbury’s Bank, Tetley, Jobsite, The Chartered Institute of Managerial Accountancy, Schwartz, Sagres, Spitfire, CityJobs, Stubhub, Debbie & Andrew Sausages and Avon Cosmetics

Managed quality, compliance and delivery of the Virgin Movies cross-platform VOD service.In charge of tone of voice of all film content across all social platforms, devices, release windows and marketing communications. Delivered content strategies incorporating social media, SEO, editorial and PR to support business priorities and enhance the brand's digital presence.Responsible for relationships with the six major studio and quarterly presentations.Generated £850K p/a of… Show more Managed quality, compliance and delivery of the Virgin Movies cross-platform VOD service.In charge of tone of voice of all film content across all social platforms, devices, release windows and marketing communications. Delivered content strategies incorporating social media, SEO, editorial and PR to support business priorities and enhance the brand's digital presence.Responsible for relationships with the six major studio and quarterly presentations.Generated £850K p/a of revenue through the available advertising, marketing and promotional areas of the platforms.Launched five interactive apps on the TiVo platform which enhanced customer experience, showcased exclusive content and generated additional revenue. Show less

Responsible for the site’s budget, profit and loss. Generated revenues of £750K p/a.Managed the site's content strategy, planned the schedule and forecast performance.Created an SEO, social media and content strategy that increased site traffic by 300% and external referrals by 450%.Launched and ran in-life management of the Virgin Media Online Movies Service.Overseeing the integration of multiple content partners to power a cross-platform information database containing over… Show more Responsible for the site’s budget, profit and loss. Generated revenues of £750K p/a.Managed the site's content strategy, planned the schedule and forecast performance.Created an SEO, social media and content strategy that increased site traffic by 300% and external referrals by 450%.Launched and ran in-life management of the Virgin Media Online Movies Service.Overseeing the integration of multiple content partners to power a cross-platform information database containing over 30,000 films.Plan the monthly schedule, forecast performance and feed into the company's cross-platform editorial plan.Accountable for all of the company's film-related websites. Show less

Sole responsibility for the merging of three film sites (blueyonder.co.uk, Ntlworld.com and Virgin.net) to create the VirginMedia.com film site.Manage the monthly editorial budget.Commission features out to freelancers.Build and publish all articles featured on the site.Monitor the quality of content submitted by content providers.Track daily stats against monthly forecasts and respond accordingly.Ensure maximum exposure on all of the sites promotional… Show more Sole responsibility for the merging of three film sites (blueyonder.co.uk, Ntlworld.com and Virgin.net) to create the VirginMedia.com film site.Manage the monthly editorial budget.Commission features out to freelancers.Build and publish all articles featured on the site.Monitor the quality of content submitted by content providers.Track daily stats against monthly forecasts and respond accordingly.Ensure maximum exposure on all of the sites promotional points.Sub-edit features from across other portal channels. Show less

Responsible for populating and publishing the blueyonder homepage.Responsible for the editorial output across all content channels; Celebrity, Music, Movies, TV, Games, Technology, Travel and Learning.Relaunched the Music channel integrating a popular online music download services.Relaunched the Games channel incorporating automate third party content providers and commercial partners.Managing the day-to-day workload of two freelancers.

Responsible for the editorial output of blueyonder's Music channel.Writing, building and publishing all features, videos and company promotions on the site.Interviewed numerous musicians and pop stars (Girls Aloud, Kasabian, Darius Danesh and many more)

I wrote the biographies for all of the artists on Vidzone, the world’s largest online music video VOD service (1500 artists at the time).

Responsible for all day-to-day office administration.Had reviews, news stories and numerous interviews with musicians and rock stars (Carla Bruni, Tim Burgess, Nicky Wire) published in MOJO.