- Spearheaded a comprehensive rebranding initiative through a strategic multi-channel approach, focusing on product positioning, digital marketing, and event marketing.- Developed and executed go-to-market strategies for new educational products, ensuring alignment with market demands.- Enhanced brand awareness and customer engagement through targeted digital strategies, achieving key performance indicators and increasing market share.- Managed and optimized both marketing and B2C sales teams to improve operational efficiency and collaboration.- Collaborated with product development teams to create innovative educational solutions.- Directed the project management of the First Lego League (FLL) Asia Open, ensuring flawless execution of an international competition.

- Coordinated marketing activities across three regional branches to align with expansion goals.- Developed and managed regional marketing strategies and budgets for effective resource allocation.- Enhanced brand visibility through media and vendor partnerships, and collaborated closely with sales to align marketing efforts with business objectives.