Partner with clients to consult on marketing best practices while driving the development of relevant, thoughtful, and impactful marketing solutions to meet their business objectives.

Disruptive app-based lending start-up.Supporting founder with strategy, business development, VC funding, sales and marketing.

Sample clients: Agora, BBC Muzzy, Benesse, Casham, Cowan Capital, Fisher Investments, Flying Brands, IMP, Intuit, National Pen, Natura Med Pharma, Procter & Gamble, Play First, Specialized Bicycles, Stanford University School of Medicine, The Flow Research Collective, The Motley Fool, The Teaching Company, Tower Equity, Twofish, VNR Verlag für die Deutsche Wirtschaft, Yamaha. Sample projects:• CMO for leading peak performance training institute. • Global expansion strategy and tactics. • Partnerships development lead in North America as well as globally. • CRO for rapidly growing startup. • Startup strategy, business development, funding and marketing advice. • Asset management strategy with marketing and sales implementation.• Researching and developing international investment advice startup.• Coaching international DTC teams in US, Europe and India. • Asset management marketing and lead generation.• Building US infrastructure and client base, upgrading branding. • Launch strategies for Japan, China, Taiwan, and South Korea.• New global business opportunities.• Marketing plan, team assessment, tactical online marketing. • Research and analysis of top 25 US and top 5 UK competitors.• Subscription based business model for online casual gaming company. • Cloud based (SaaS) online backup service for international client.• US targeting tactics for billion-dollar Japanese publisher.• North American start up strategy for subsidiary of British public company.

Head of international marketing at Fisher Investments, an independent $200+ billion dollar rapidly growing asset management firm. Led fast paced global expansion to 18 countries on 4 continents. • Developed and implemented global marketing strategy to support annual billion-dollar growth.• Grew active markets from 4 to 13 while testing additional countries in Europe, Asia and Oceania.• Upgraded targeting, offers, creatives, and branding.• Expanded digital and offline channel mix from 2 to 18 while improving KPIs. • Recruited, trained, and managed entrepreneurial team of 34 marketing professionals covering 12 languages based in 4 offices in 3 time zones. • Merged team from acquired business in remote location into firm’s culture securing smooth integration.• Developed European GDPR strategy to secure uninterrupted lead flow while in full compliance.

• Led development of online focused marketing strategy.• Managed school's first keyword campaign.• Initiated and produced YouTube school video.• Restructured financial reporting as acting Treasurer.• Championed new campus vision.

• Turned highest loss recorded to best result in 30 years for 3 consecutive years while facing first time direct competition. 
• Upgraded basic website to comprehensive CMS (Drupal) based site linked to Facebook and appropriate affiliates. 
• Initiated and produced series of YouTube videos for viral campaign to raise school's online profile. • Developed new initiative allowing seniors to meet and interview Swedish celebrities for a fuller and more inspiring school experience.• Deepened cooperation with Swedish Ambassador and organizations.• Significantly improved fundraising results and broadened base by adding many new corporate and organizational sponsors.

Subsidiary of Flying Brands listed on the London Stock Exchange. • Developed strategy, obtained board approval, sourced vendors, staffed, and launched business in 5 months.• Virtual company structure supported access to top talent while minimizing costs.• Developed and implemented new marketing strategy to substantially improve customer lifetime value.• Exceeded aggressive response goal in Canada and created solid platform for US growth.• Sourced new vendors to serve local needs and set new quality and efficiency standards for the group.• Initiated and developed break-through market research based product development strategy.

VC owned leading brand in music, video, and books. P&L responsibility in US, Canadian, and Hispanic markets. Led marketing and sales team of 200 in three locations.• Developed strategic plan for generating $200 million revenue over 5 years, with 100% success rate and return exceeding company goal from first three product launches.• Grew result 450% in Canadian music and DVD market by utilizing infomercials, TV spots, a new ecommerce strategy, telemarketing, retail and improved customer service upsell. • Generated 87% profit growth with plan for additional 150% growth in Hispanic market by optimizing product mix, improving DRTV driven sales, and developing a new website.• Turned Customer Service sales result from a loss to $4.8 million by targeted action plans including new commission structure, improved recruiting, new sales tools and improved offers.• Saved over $4 million fixed costs by outsourcing call center and restructuring marketing organization.• Researched, developed and tested new published continuity product in four months leading to launch with 55% ROI.

Start-up offering cost-efficient consumer advertising media promoted by direct mail, telemarketing, email and direct sales.• Researched, developed and launched advertising business in 6 months.• Positioned business for national expansion through scalable processes and vendors.• Developed and implemented online and offline marketing. • Developed direct sales tactics resulting in clients being acquired from larger competitors.• Designed innovative promotional contest for increased visibility and ad performance.• Achieved operational break-even in less than a year. • Delivered 40% savings of budgeted costs by negotiating and maximizing use of freelance resources.