Benny Nordahl Group

GLOBAL EXPANSION We bring marketing experience from over 40 countries on 6 continents. Most recently, scaling a multi-billion-dollar service business in local languages into 18 countries in Europe, Asia, Canada and Australia. Prior experience includes developing new publishing businesses in Japan, Taiwan, Mexico, Chile, Australia, New Zealand, Singapore, Canada and US. In addition, developing launch plans for China and South Korea while coordinating marketing for 34 countries in the Americas, Europe, Asia and Australasia. DIRECT TO CONSUMER Working with start-ups, turn-arounds and rapidly growing billion dollar companies. We can build a direct-to-consumer business from start or improve an existing set up. This includes product development, targeting, offers, creative, operations and MarTech. Experience from most available online as well as offline channels. Includes working closely with Google, Facebook and other industry leaders. Currently supporting multiple Procter & Gamble DTC businesses in Europe and US. In addition, advising Casham, a disruptive Mexican app-based lending start-up and a subscription based DTC start-up. SUBSCRIPTION Deep hands-on experience of scaling and operating subscription businesses with up to 4.5 million active subscribers. Broad range of business areas covered, such as publishing, consumer package goods, asset management, entertainment, games, health products, supplements, wine clubs and collectibles. This includes lead generation, conversion, retention, referral programs, upsell and cross-sell for maximum LTV. Securing high customer satisfaction through sales system set up, UX optimization and market research, as well as innovative product development.