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As a Principal at Soul Ventures, I am dedicated to identifying and nurturing the next generation of innovative startups. We specialize in investing in Series A-C startups. If you’re a founder and are currently raising, send me a DM.
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PrincipalType One VenturesMadison, Wi, Us
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PrincipalSoul Ventures Jun 2023 - Present -
Head Of Digital MarketingSoul Jan 2020 - Jan 2022Hong Kong, Hk-Developed and executed digital media campaigns across various channels, including social media, display advertising, programmatic advertising, and mobile advertising-Managed budgets and analyzed data to optimize campaign performance and achieve KPIs such as CTR, CPC, and CPA-Implemented A/B testing and other optimization strategies to continually improve campaign performance and drive ROI-Created and implemented social media strategies that increased engagement, followers, and overall brand awareness-Led a team of digital media specialists, providing mentorship and training to help them reach their full potential-Collaborated with creative teams to develop compelling ad creative and landing pages that drove conversions and sales -
Senior Content ManagerCoinsnetwork Jul 2018 - Jan 2020Kowloon Bay, Kowloon, Hk -
Sales And Marketing CoordinatorCopower Jan 2016 - Jun 2018Santa Ana, California, Us-Created and managed digital marketing campaigns, including email marketing, social media advertising, and search engine marketing-Collaborated with sales team to develop sales collateral and proposals-Manage sales pipeline, including lead generation, qualification, and follow-up-Maintained customer relationship management (CRM) system to track leads, opportunities, and customer interactions-Monitor and analyze marketing and sales metrics to evaluate campaign effectiveness and optimize strategies-Conducted market research to identify target audiences and key market trends -
Community ManagerJaha Feb 2015 - Nov 2015-Managed community strategy and established operational goals by providing support and enabling deeper, more scalable solutions.-Relocated to the U.S. to build Jaha’s global presence.-Generated 10,000 downloads and maintained over 7,000 active users in 3 months.-Leveraged data to identify trends and provided actionable insights aimed to improve Jaha's product experience.-Responsible for the selection, coordination and physical presence of company events including trade shows, community events and meet ups.-Managed company presence in all media outlets including the company website, social media and blogs.-Created all content for PR and marketing collateral. -Solved customer queries regarding app UI and UX.-Aided in creating a successful Kickstarter campaign that raised over $57,000. -
Marketing ExecutiveKoocell Limited Feb 2014 - Feb 2015-Developed and implement marketing and promotions campaigns for mobile app. Promotion efforts increased the user base by 8,000 in 2 months.-Conducted competitive analysis including monitoring competitor activity regarding user acquisition.-Contributed to, and developed, marketing plans and strategies.-Managed the production of marketing materials and distributed them at promotional events.-Sourced advertising opportunities and placed advertisements in various media channels.-Provided ongoing tracking and consumer behavior analysis through market analysis, competitive analysis, site analytics, and app analytics. -
Marketing CoordinatorSoho Gourmet Cuisines Aug 2012 - Feb 2014-Developed and executed creative marketing strategies to promote the food cart, resulting in a 200% increase in sales in the first year-Managed the food cart's social media accounts, including creating and scheduling content and engaging with customers online-Coordinated and executed marketing events, including pop-up tastings and collaborations with other local businesses-Designed and produced marketing collateral, including flyers, menus, and signage, that effectively communicated the food cart's unique value proposition-Assisted in the management of the food cart's website, including updating content and optimizing for search engines-Built relationships with local media outlets and secured coverage for the food cart in print and online publications
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Student ManagerBucky'S Locker Room Sep 2009 - Feb 2014-Managed and trained staff of ten during fast-paced university athletic events.-Provided prompt and courteous assistance to customers to enhance shopping experience.-Calculated and recorded daily and weekly events sales logs.-Recruited and lead team during offsite promotion opportunities.
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Marketing Agent InternPacific Source May 2011 - Aug 2011-Conducted sales research for the German luggage brand, Titan -Recorded and organized new customer data collected at promotion sites for new marketing programs. -Prepared circulations for new product launch and analyzed feedback. -Contacted 20 potential customers a day for workshops and processed formal invitation card mailings.-Managed customer database, product updates, and upgrades on Excel
Benjamin So Skills
Benjamin So Education Details
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University Of Wisconsin-MadisonApplied Economics
Frequently Asked Questions about Benjamin So
What company does Benjamin So work for?
Benjamin So works for Type One Ventures
What is Benjamin So's role at the current company?
Benjamin So's current role is Principal.
What is Benjamin So's email address?
Benjamin So's email address is bs****@****.com.au
What is Benjamin So's direct phone number?
Benjamin So's direct phone number is +160869*****
What schools did Benjamin So attend?
Benjamin So attended University Of Wisconsin-Madison.
What skills is Benjamin So known for?
Benjamin So has skills like Social Media, Facebook, Marketing, Social Media Marketing, Microsoft Office, Customer Service, Twitter, Event Planning, Microsoft Excel, Powerpoint, Sales, Retail.
Who are Benjamin So's colleagues?
Benjamin So's colleagues are Krishna Dwivedi Bca, Ma Ndi, Wilber Limones, Mohit Kumar, Nina Mahmoudpour, Serena Bard, Rahul Tudu.
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