Benjamin So Email & Phone Number

Madison, WI, US

Hong Kong, HK

-Developed and executed digital media campaigns across various channels, including social media, display advertising, programmatic advertising, and mobile advertising-Managed budgets and analyzed data to optimize campaign performance and achieve KPIs such as CTR, CPC, and CPA-Implemented A/B testing and other optimization strategies to continually improve.

Kowloon Bay, Kowloon, HK

Santa Ana, California, US

-Created and managed digital marketing campaigns, including email marketing, social media advertising, and search engine marketing-Collaborated with sales team to develop sales collateral and proposals-Manage sales pipeline, including lead generation, qualification, and follow-up-Maintained customer relationship management (CRM) system to track leads.

-Managed community strategy and established operational goals by providing support and enabling deeper, more scalable solutions.-Relocated to the U.S. to build Jaha’s global presence.-Generated 10,000 downloads and maintained over 7,000 active users in 3 months.-Leveraged data to identify trends and provided actionable insights aimed to improve Jaha's.

-Developed and implement marketing and promotions campaigns for mobile app. Promotion efforts increased the user base by 8,000 in 2 months.-Conducted competitive analysis including monitoring competitor activity regarding user acquisition.-Contributed to, and developed, marketing plans and strategies.-Managed the production of marketing materials and.

-Developed and executed creative marketing strategies to promote the food cart, resulting in a 200% increase in sales in the first year-Managed the food cart's social media accounts, including creating and scheduling content and engaging with customers online-Coordinated and executed marketing events, including pop-up tastings and collaborations with other.

-Managed and trained staff of ten during fast-paced university athletic events.-Provided prompt and courteous assistance to customers to enhance shopping experience.-Calculated and recorded daily and weekly events sales logs.-Recruited and lead team during offsite promotion opportunities.

-Conducted sales research for the German luggage brand, Titan -Recorded and organized new customer data collected at promotion sites for new marketing programs. -Prepared circulations for new product launch and analyzed feedback. -Contacted 20 potential customers a day for workshops and processed formal invitation card mailings.-Managed customer database.