Benjamin So Email & Phone Number

Madison, Wi, Us

Hong Kong, Hk

-Developed and executed digital media campaigns across various channels, including social media, display advertising, programmatic advertising, and mobile advertising-Managed budgets and analyzed data to optimize campaign performance and achieve KPIs such as CTR, CPC, and CPA-Implemented A/B testing and other optimization strategies to continually improve campaign performance and drive ROI-Created and implemented social media strategies that increased engagement, followers, and overall brand awareness-Led a team of digital media specialists, providing mentorship and training to help them reach their full potential-Collaborated with creative teams to develop compelling ad creative and landing pages that drove conversions and sales

Kowloon Bay, Kowloon, Hk

Santa Ana, California, Us

-Created and managed digital marketing campaigns, including email marketing, social media advertising, and search engine marketing-Collaborated with sales team to develop sales collateral and proposals-Manage sales pipeline, including lead generation, qualification, and follow-up-Maintained customer relationship management (CRM) system to track leads, opportunities, and customer interactions-Monitor and analyze marketing and sales metrics to evaluate campaign effectiveness and optimize strategies-Conducted market research to identify target audiences and key market trends

-Managed community strategy and established operational goals by providing support and enabling deeper, more scalable solutions.-Relocated to the U.S. to build Jaha’s global presence.-Generated 10,000 downloads and maintained over 7,000 active users in 3 months.-Leveraged data to identify trends and provided actionable insights aimed to improve Jaha's product experience.-Responsible for the selection, coordination and physical presence of company events including trade shows, community events and meet ups.-Managed company presence in all media outlets including the company website, social media and blogs.-Created all content for PR and marketing collateral. -Solved customer queries regarding app UI and UX.-Aided in creating a successful Kickstarter campaign that raised over $57,000.

-Developed and implement marketing and promotions campaigns for mobile app. Promotion efforts increased the user base by 8,000 in 2 months.-Conducted competitive analysis including monitoring competitor activity regarding user acquisition.-Contributed to, and developed, marketing plans and strategies.-Managed the production of marketing materials and distributed them at promotional events.-Sourced advertising opportunities and placed advertisements in various media channels.-Provided ongoing tracking and consumer behavior analysis through market analysis, competitive analysis, site analytics, and app analytics.

-Developed and executed creative marketing strategies to promote the food cart, resulting in a 200% increase in sales in the first year-Managed the food cart's social media accounts, including creating and scheduling content and engaging with customers online-Coordinated and executed marketing events, including pop-up tastings and collaborations with other local businesses-Designed and produced marketing collateral, including flyers, menus, and signage, that effectively communicated the food cart's unique value proposition-Assisted in the management of the food cart's website, including updating content and optimizing for search engines-Built relationships with local media outlets and secured coverage for the food cart in print and online publications

-Managed and trained staff of ten during fast-paced university athletic events.-Provided prompt and courteous assistance to customers to enhance shopping experience.-Calculated and recorded daily and weekly events sales logs.-Recruited and lead team during offsite promotion opportunities.

-Conducted sales research for the German luggage brand, Titan -Recorded and organized new customer data collected at promotion sites for new marketing programs. -Prepared circulations for new product launch and analyzed feedback. -Contacted 20 potential customers a day for workshops and processed formal invitation card mailings.-Managed customer database, product updates, and upgrades on Excel