I design and sell pocket knives online. Knafs is my circus and my monkeys.

• Managed 2 brands and double-digit millions in revenue in the Sports and Outdoors category• Developed ongoing go-to-market strategy and directed implementation on Amazon and Shopify for 120 SKUs• Led new product development direction for 8 new in-line products • Finalized onboarding process for my brands post-acquisition, including: process streamlining, virtual assistant consolidation, and assets transfer from business sellers

• Managed 5 national brands on Amazon, Walmart, and DTC site.• Averaged 29% revenue growth YOY on Amazon across all brands, aided by an average 89% fulfillable rate (during COVID-19), and 85% Buy Box ownership. • Managed 2,500 SKUs on Amazon, including all aspects of retail readiness: product uploads, content, listing variations, safety compliance, customer experience, and listing SEO.• Directed all customer-facing interactions: weekly project management calls, quarterly reviews, price compliance, advertising budgets, product uploads, and promotions.

• Managed team of 7 direct reports, including: project management, recruiting, on-boarding, performance evaluations and weekly 1-on-1 coaching.• Crafted and executed marketing strategy and sell-through for 20,000+ SKUs and 400+ brands.• Created and managed budgets and KPI reporting.• Managed SEO strategy and execution• Oversaw video marketing, social media, content marketing (SEM), graphic design, photography, and copywriting.• Managed trade show booth design, campaign and execution, including a live event with 200+ attendees.

• Launched online go-to-market process for 50 outdoor hard good SKUs yearly• Managed website and SEO for 300+ SKUs • Managed email marketing strategy and execution• Developed and managed online social editorial calendar and campaigns• Managed, produced and launched marketing content for all CRKT social media accounts: Facebook, Twitter, YouTube, Instagram• Launched company rebrand across all digital channels• Filmed, edited, optimized and launched product videos• Contributed original lifestyle photographs to assets library for use in CRKT marketing in all channels• Established and managed digital asset management library

•Wrote, produced, filmed, and edited more than 500 YouTube videos generating 3.5 million video views and 25,000 subscribers• Helped establish marketing department, integrating social media platforms into overall marketing strategy and communications

• Wrote, produced, filmed, edited and distributed 4 training videos as an intern with U.S. Citizenship and Immigration Services in the Office of Human Capital and Training• Developed department standard operating procedures for creative projects