I have worked in design since the early 90s, designing “‘zines” with paste-up, scissors, a photocopier and an Apple Performa, using Photoshop 1.0 on a monochrome screen. There were no rules and no college classes to take. I learned the print production tools of the day and began working in small local newspapers doing layout and basic design work. I transitioned to studio production in advertising agencies in the late 90s.in 2001, I began working as a junior art director, and held a variety of freelance and full-time positions in the major advertising agencies of New York over the next 7 years. Around 2002-2003 online advertising was growing and I began transitioning away from print and tv to screen design, games, apps, online services and websites.I moved to Vienna in 2008 and began working for local agencies. In 2012 I went freelance/entrepreneur, joined a design & development company in 2015 and have spent the last (almost) 2 years at the best job I’ve ever had, LUX. The work is way more varied and creative than anything before, from packaging, museum installations, interior design, hardware projects, event branding, information design, and so much more. I’m flexing my creative muscle like a mad man and it is so fun. I love working on product and logo design the most though. Short projects with big dopamine payoffs please!