Ben Ryon Email & Phone Number

Redmond, Wa

Direct content, blog and website program management for global, AI and innovation storytelling, perform data analysis and reporting on website, social media, news coverage and message pull-through, drive coordinated social media strategy between multiple social teams, and oversee migration planning and execution of website re-design and consolidation.• Oversaw product management and design of the Book of News for Microsoft Build, Inspire and Ignite events, a single source of truth of… Show more Direct content, blog and website program management for global, AI and innovation storytelling, perform data analysis and reporting on website, social media, news coverage and message pull-through, drive coordinated social media strategy between multiple social teams, and oversee migration planning and execution of website re-design and consolidation.• Oversaw product management and design of the Book of News for Microsoft Build, Inspire and Ignite events, a single source of truth of news announcements which became one of the top performing event communications vehicles• Spearheaded process improvements and innovation for the Book of News that increased traffic by 128% and engagement by 90% over three years• Led development of Project Pandora, an automated single source of truth for multiple data streams using scripting languages to ingest social media metrics, web metrics and earned media articles within Power BI; project demonstrated the ability to democratize data analysis and make it available to stakeholders• Led development of international, multi-lingual global SEO strategy, using SEO tools to analyze SEO keywords across multiple languages and implement them along with other best practices across different websites• Developed and refined SEO best practices that increased search traffic by over 241% over six years Show less

Redmond, Wa

Directed the creation of Windows Spotlight (lock screen) digital marketing campaigns for tailored Bing searches.• Implemented new marketing strategies for short-lived and high value campaigns; increased campaign impressions by 47% and year-over-year revenue by 42% • Drove innovation through market research, focusing on trending and culturally relevant topics driving campaign success

Redmond, Washington, United States

Oversaw content and website management of Microsoft Research blog and website, the migration of numerous individual researcher websites to a common WordPress platform, and data analysis and reporting including the migration of a legacy data reporting system to Adobe Analytics. Managed Facebook, Twitter, and YouTube accounts. Developed social media strategies and established a new content reporting and metrics framework.

Redmond, Wa

Managed global operations of marketing and media content on Microsoft.com, Download Center, and RSS feeds. Led tactical execution of homepage redesigns and new content management systems and oversaw transition from a US-only responsibility to a global and multi-language platform.• Reduced time to create and publish new global content by 66% by streamlining workflow processes, innovating new data processing techniques, and driving transparency and communication across stakeholder teams… Show more Managed global operations of marketing and media content on Microsoft.com, Download Center, and RSS feeds. Led tactical execution of homepage redesigns and new content management systems and oversaw transition from a US-only responsibility to a global and multi-language platform.• Reduced time to create and publish new global content by 66% by streamlining workflow processes, innovating new data processing techniques, and driving transparency and communication across stakeholder teams to be more efficient• Assisted in the creation of a proprietary workflow management system and CMS for homepage marketing assets, allowing all stakeholders to have a common platform to work in, track progress, and have as a source of truth• Designed processes by which international subsidiaries could submit localized content intended for their host country’s homepage, contributing to the success of global stakeholder relationships • Migrated two web development and publishing teams on/offshore to increase agility, decrease costs, and improve volume of content able to be published Show less

Redmond, Wa

Drove online and on-site nationwide recruiting of highly specialized usability testing participants, created marketing campaigns comprised of digital, email, social media, and print materials, engineered a tracking system to retain and analyze existing participant data, and surged social media engagement by 642% through expanded presence on multiple networks.

Traverse City, Mi

Managed the lifecycle of projects in the Planning and Corporate Communications and Marketing departments, updated intranet and corporate, partner, and affiliate websites and developed online tools for user-created marketing materials. Drove market research and trend analysis, created system-wide processes and procedures, ensured continuous improvement and adherence to best practices and brand guidelines. Managed and cultivated vendor relationships.

Bachelors In Arts, Social Sciences

Associate Of Sciences And Arts, Communication

Associates In Science And Arts, Marketing