I’m a senior PR and brand professional with extensive freelance, consultant and in-house experience. As a unique B2B and B2C specialist in technology, lifestyle, retail, gaming, circularity, professional services, media and digital culture, I’ve led campaigns for 80+ of the world’s favourite global and UK brands, from corporate giants to scaleups and startups. I’ve held senior account positions at London’s most respected communications agencies including Edelman, 3Thinkrs, Nelson Bostock, Team Lewis, Fever and Speed. Highlights also included me leading an integrated global campaign for Lush Cosmetics at SXSW, delivering messaging workshops to Lush’ senior leadership, creating communications strategies for Fortnite and created brand and GtM strategies for its first consumer tech product, keeping Lush at the forefront of innovation.I bring original thinking, creativity, insight and action that achieves objectives and enables sales. Dedicated to elevating brands, building market share and creating new revenue streams, I’m made to achieve great results for my clients. I’ve a proven track record of managing accounts and budgets successfully by seizing opportunities and generating many hundreds of pieces of coverage, clicks and conversations. I’m packed full of energy and drive, whilst being highly strategic, commercially-minded and considered. Highly skilled at pure play coverage-generating PR including writing and media relations, thought leadership, profiles, newsjacking and research, I’m also expert at brand activations, messaging and positioning, brand strategy and identity, LinkedIn and events. I create new categories and spearhead brands into new markets. I‘ve personally secured many hundreds of pieces of impactful, on-message coverage throughout my career, spanning broadcast, national, online and print publications that matter most across multiple sectors. I manage budgets effectively and get the most out of my teams and stakeholders. I direct and do, solve problems and provide insightful counsel, offering a fresh, dynamic perspective, relentless in the pursuit of the remarkable.