As the Data Analytics Manager for Digital at England Rugby, I work in the Advanced Data Analytics team to deliver solutions to queries across the digital space. I have a focus on the management of website analytics and visualisations, supporting the digital transformation of our organisation.I previously operated as a consultant at Seven League, leading on analysis and insights for clients across the sporting sector throughout the stages of digital transformation, from audits to strategy and ongoing implementation. Additionally, I have experience in social media management and content production, encompassing tools such as Photoshop and Premiere Pro. I have worked across both B2B and B2C businesses, including an embed at a leading sports technology company. I graduated from the University of Exeter in 2019, with a first-class degree in psychology. This incorporated extensive statistics, particularly with SPSS.