Handling the sales & marketing function of the company by managing FunSnax, Wynn & SRL brands of food & snacks products in West Africa.

•Spearheaded the entire gamut of Marketing function at a Pan West Africa level responsible for the brands “ La Casera”, “Virgin Colours” “Latina”, "SMOOV " "BOLD" & “Nirvana” CSD beverages with the support of Marketing Team . •Develop marketing strategy for the region consistent with the share & volume objectives of the company.•Undertake ongoing analysis and review of performance of products, channels, segments and regions to assist in identification of relevant trends, key issues and opportunities•Coordinate with technical/supply chain /R&D with regard to cost efficient sourcing and product development.•Brand Building with emphasis on ensuring maximum brand visibility & capturing optimum market share.•Select & Direct appropriate media for advertising & creation of communication strategy for existing brands & new product launches.•Establish alliances with key media intermediaries & agencies for effective media planning.•Plan and implement innovative promotional strategies. •Participate in exhibitions, trade fairs & customer meets for brand building.•Develop suitable merchandising strategies for the entire portfolio of products & brands.•Managing a team of Brand Managers, Category Managers, Product Executives & Product Coordinators for implementing the corporate marketing objectives.•Leverage multiple platforms and analytical tools to identify and address critical issues including those related to spending efficiency, margin analysis, consumer targeting, marketing mix analysis, pricing strategy and product portfolio analysis.•Organized a range of Corporate Social Responsibility initiatives to promote customer engagement and build strong brand equity

•State Category Head for the Food Business managing the product line with an objective of maximizing sales & profits of the category.•Implement & suggest State based marketing promotional calendars involving a advertisement budget of Rs 250 crores.•Vendor Development & Co-ordination for implementing marketing ATL & BTL activities.•Development & Execution of Planograms by State Operations for effective marketing communication..•Implementation & achievement of forecasting & replenishment systems as per guidelines.•Organizing Local events / Store activities to generate extra footfalls.•Stock turns & ensuring FIFO to maintain the margin objectives.•Merchandising Management & Dump reduction strategy.•Area allotment & Revenue objectives achievements for in-shop marketing activities.•Product range rationalization in consultation with the HO & Local operation team.•Developing innovative Store signage’s for increasing store productivity. •Implementation of buying & selling prices discounts deals promos etc in conjunction with national SBU.To develop talent within the team by providing consistent direction & support to achieve targets & take leadership positions.•To achieve customer centricity as a key value by measuring the customer delight through PR activities.•Responsible for the Merchandising Concepts & Layouts for the Reliance Fresh stores in the Southern States •Formulate the Store Concepts & Marketing Design by co-ordinating with the Categories.•Guide the NHQ Design Team in to do architectural layouts as per Design Principles.•Approve Architectural Layouts & bay allocation of the Stores as per the Design Principle.•Conduct Store Audits & Market Research to achieve favorable customer movement & store ergonomics.

Accountable for All India Marketing Operation of Beverages & Processed fruits such as Pineapple, Mango, Passion Fruit, Papaya, Ginger, Jackfruit and Banana.•Strategic Marketing for launch of new innovative processed fruit & spice based Beverages under brand name “JIVE” in tetrapacks & pet bottles.•Brand Management and Advertisement support for all products.•Developing & managing a distribution network on a National level through a team of Area Sales Executives, Sales Officers & Sales Representatives.•Development of Institutional Buyers such as Railways, Airlines etc for fruit based beverages and candies.•Liaison with specialist members of European Union and Kerala Horticulture Development Programme.•Development of Export Market & International Marketing of beverages & Processed Fruit products. •Documentation for the ISO 9001: 2000 and HACCP Certification.

* Started the Eastern India Marketing operations for the company.* Business Manager for the All India Sales & Marketing of Contraceptive Division.* Awarded Best Regional Executive by HLL for the year 1996-97.* Achieved Record Sales for Social Marketing Condoms.* Successfully Launched Moods, Moods Supreme, Nymph & Ustad Brands.* Successfully Launched HL-Haemopack blood bags & Surgical Sutures in North India.* Successfully launched Saheli-Once A Week Oral Contraceptive Pill in North India.

#Responsible for the Marketing of Personal Care products in the states of W.Bengal,Orissa, Assam & N.E states.# Successfully Launched Bajaj Almond Drops Hair Oil in eastern India.# Product & Brand Management for the companys entire range of products.