As a Digital Data Consultant, I play an integral role in driving the company's growth by leveraging third-party data to enhance client success on digital platforms. With a deep understanding of digital campaigns and a passion for optimizing audience strategies, I help brands, agencies, and platforms find their ideal audiences and achieve exceptional campaign performance.My role involves consulting with clients to drive the use of Acxiom’s third-party audiences, acting as a strategic partner during the campaign planning process, and providing valuable insights and optimization techniques. I thrive on analyzing performance metrics, gathering insights, and developing case studies to improve future campaign outcomes and Return on Ad Spend (ROAS).With strong analytical skills and a knack for storytelling, I am dedicated to educating clients and associates about digital trends, market conditions, and best practices. I manage the end-to-end audience creation process using Acxiom’s distribution tool, ensuring precise targeting and effective audience strategies.