Ben Johnson Email & Phone Number

New York, NY, US

New York City Metropolitan Area

New York City Metropolitan Area

Seattle, Washington, United States

Neenah, WI

• Analyzed strategic high birth markets critical to the success of Huggies brand uising data analytics platforms SQL and Tableau, uncovering a significant share gap in the NYC market, diagnosed the cause, and created a.
• Collaborated cross-functionally with insights, analytics, social media, shopper, and e-commerce teams to create integrated marketings plans and establish strategic initiatives in key urban markets.

Rochester, NY

• Managing a team of five consultants to create a deliverable digital marketing strategy for a local upstate NY winery.

Greater New Orleans Area

• Created and executed new methods for identifying quality leads in a competitive field generating $200K in incremental revenue for a rapidly growing industrial innovation company specializing in on-the-fly laser marking.
• Implemented integrated marketing strategy of a data driven B2B marketing team focused on product marketing, CRM systems, SEO, and customer acquisition resulting in a 15% increase in lead conversion rate.
• Developed social media marketing programs to improve US brand awareness and customer acquisition.
• Coordinated with an international marketing team headquartered in Finland, with offices in Asia, Europe, and US.

• Managed a 20-person team in a dynamic and fast-paced environment, developed systems for quantifying employee growth, made personnel decisions, implemented sophisticated inventory methods, PL analysis, and reimagined.
• Forecasted sales and revenue based on historical data, tracked purchases, and monitored beverage costs by linking Excel with Breadcrumb POS that led to a decrease in beverage costs by 10%.
• Ensured strategic brand consistency, overhauled creative menu design, directed day-to-day operations, and conceived an innovative and engaging cocktail class series that expanded brand recognition for James Beard.
• Collaborated directly with spirits companies to promote products for seasonal menu development that led to increased brand presence both locally and nationally for the group.
• Researched consumer trends to ensure the group was up to date of national and local beverage trends.

Master Of Business Administration - Mba, Brand Management And Data Analytics, 3.9/4.0

President, UNcorked Wine Club VP, Simon Marketing Association Dean’s List, Beta Gamma Sigma Benet Career Peer (student career counselor).

Bachelor Of Arts - Ba, American Studies, 3.8/4.0

President, Delta Tau Delta Member, Order of the Gownsman (honors society)

Education record

Student Council Prefect Founder/President of Yoga Club