• Analyzed strategic high birth markets critical to the success of Huggies brand uising data analytics platforms SQL and Tableau, uncovering a significant share gap in the NYC market, diagnosed the cause, and created a strategic plan to ensure Huggies retains its fair share of the market leading to a $16MM opportunity. • Collaborated cross-functionally with insights, analytics, social media, shopper, and e-commerce teams to create integrated marketings plans and establish strategic initiatives in key urban markets.

• Managing a team of five consultants to create a deliverable digital marketing strategy for a local upstate NY winery.

• Created and executed new methods for identifying quality leads in a competitive field generating $200K in incremental revenue for a rapidly growing industrial innovation company specializing in on-the-fly laser marking.• Implemented integrated marketing strategy of a data driven B2B marketing team focused on product marketing, CRM systems, SEO, and customer acquisition resulting in a 15% increase in lead conversion rate.• Developed social media marketing programs to improve US brand awareness and customer acquisition.• Coordinated with an international marketing team headquartered in Finland, with offices in Asia, Europe, and US.

• Managed a 20-person team in a dynamic and fast-paced environment, developed systems for quantifying employee growth, made personnel decisions, implemented sophisticated inventory methods, PL analysis, and reimagined staff education procedures that led to a 6% gross revenue increase with gross revenues of $3MM/yr.• Forecasted sales and revenue based on historical data, tracked purchases, and monitored beverage costs by linking Excel with Breadcrumb POS that led to a decrease in beverage costs by 10%.• Ensured strategic brand consistency, overhauled creative menu design, directed day-to-day operations, and conceived an innovative and engaging cocktail class series that expanded brand recognition for James Beard nominated group.• Collaborated directly with spirits companies to promote products for seasonal menu development that led to increased brand presence both locally and nationally for the group.• Researched consumer trends to ensure the group was up to date of national and local beverage trends.