Ben Woll Email & Phone Number

Ben is an expert at developing actionable business insights from large, complex, and disparate data sets. He has also built an outstanding track record of revenue and profit growth in the Big Data, Marketing Research / Information, and Technology sectors through his passion for helping clients win, and his dedication to successfully leading and collaborating with internal partners. In his most recent role at IRI as SVP, Homecare and PepsiCo, Marketing and Shopper Intelligence, Ben was GM of a $25M business unit overseeing strategic SaaS client portfolios in E-Commerce Measurement, Market Structure and Decision Trees, Psycho-Demographic Shopper and Store Targeting, and Segmentation and Survey).Select client relationships Ben has sold in and managed at IRI, and in his earlier experience have been in the B2B (PH, TRI), Financial (AXP, COF), CPG (CLX, MDLZ), Retail (AMZN, WMT), Healthcare (CVS, PFE), Restaurant (QSR, YUM), and Technology (DELL, DIS) sectors. Ben’s get-it-done grittiness and calm, consultative hand have led to innovations that have driven over $3B in sales, Direct B2B Marketing messaging that increased conversion rates by 30%+, and year-two market planning for medications that save countless lives (heart disease, opioid-induced side effects).He has also led teams who have brought new solutions to market around innovation, repositioning stagnant brands, speed-to-custom attitudinal insights, and customer lifetime value. This work has led to double-digit increases in loyalty and penetration, and have been foundational to dramatic turnarounds. Ben believes successful leadership is the by-product of four qualities:• Exemplifying a spirit of empathetic, resilient, and accountable collaboration• Connecting critical discoveries of root causes to effective communications• Favoring speed-to-action and speed-to-scale• Staying flexible and future-focusedHis success in balancing these demands may come from Ben’s unusual background. He has a BA (Cum Laude, Honors) in Religion from Bates College where he played Varsity Golf, he spent time living internationally (Montreal, Dublin), and he is about to publish his first book (fiction), which will be quite a change from his article in Quirk’s, Trying To Bring The Numbers Alive: a report on latent class modeling efforts to fuse behavioral, psychographic, and demographic information for more actionable segmentations.In short, Ben is dedicated to powering business growth and enabling the shared personal development and happiness that comes from working hard, together, to achieve big things.

Listed skills include Market Research, Marketing Research, Strategy, Marketing Strategy, and 32 others.