W. Ben Wolverton Email & Phone Number

Raleigh, Nc, Us

Raleigh, North Carolina, United States

• Created and consulted Sales and potential clients with analytic offerings such as Sales ROI Worksheet to justify the cost of CRM systems, Credit Union Performance Scorecard, and Financial Trend & Peer Comparison Analysis.• Collaborated with internal and external stakeholders to scope custom analytic projects, define KPIs, OKRs, and presented analytic insights.• Improved efficiencies and reduced the time to update Customer Success dashboards by one week.• Wrangled all government regulatory data in Python and Excel for exploratory data analysis (EDA) and to garner insights for reports, models, and dashboards.• Developed and deployed sales propensity models in Python using 3rd-party and government data sources to identify prospective institutions likely to engage in CRM discussions.• Led development of client churn model by collaborating with Sales, Delivery and Implementation, and Customer Success which included inputs to gauge depth of relationship, satisfaction, and risk levels.

Raleigh, North Carolina, United States

• Enhanced analytical insight within online banking and digital analytics department by designing, developing, and implementing comprehensive dashboards using Tableau and Excel.• Managed substantial amounts of customer, account, and online banking data by leveraging expertise in Alteryx, Excel, SQL, and SAS, successfully optimizing and automating Tableau dashboards.• Led project to develop elaborate Tableau dashboard to track mobile and online banking adoption rates and behaviors of new customers post-merger.• Managed Digital group’s accounts on Alteryx and Tableau servers.

Raleigh, North Carolina

(VICTRA is a Verizon authorized seller of phones and Verizon plans and owns 1,600+ retail stores.)• Used statistical clustering methods to create retail customer segments to tailor communications by channel, resulting in 15% increase in response rates.• Spearheaded retail marketing, sales analytics and consumer data enhancement initiatives resulting in a deeper understanding of customer behavior and trends.• Collaborated across departments on digital marketing strategy including defining project scope, assisting with marketing plans, timelines, budgets, and defining target segments.• Managed email campaign attribution in Sales Force Marketing Cloud with control groups and included marketing campaign break-even, ROI, and segment response analyses.• Created BI dashboards in Tableau with sales data, customer traffic, geographic, demographic, and other data to reveal insights into customer trends and segments.

Cary, Nc

• Led and participated in various analytics projects with large corporations and government involved lots of data wrangling, building predictive models, business intelligence dashboards and some forecasting.• Collaborated with cross-functional teams including project managers, IT/Engineering, Sales, doc team, customers, legal, various data providers, etc.• Designed and implemented applications with SAS analytic frameworks, integrating quality control measures and conducting user acceptance testing to ensure robustness and reliability.• Consulted Sales with project strategy, requirements and presenting results to internal and external stakeholders and various business documents (proposals, SOWs, SLAs, QA, etc.).

Raleigh, Nc

• Significantly reduced time to build and launch marketing campaigns by leading project to evaluate and replace three key data and analytics systems.• Created predictive modeling and scoring framework which deployed over 28 predictive models using SAS and SAS Enterprise Minor to score all retail households and assign cross-sell offers for email marketing, leads and digital marketing ads.• Built retail household churn model in SAS with customer, demographic, psychographic, and transactional data to identify customers with high likelihood of leaving the bank.• Managed marketing automation platform and all tasks associated with campaign attribution, segment tracking, return on investment, breakeven analysis, and integrating control groups.• Hired and coached analysts on ad hoc requests for BI analysis and reporting, generating lead lists, and writing SAS queries.

Bachelor’S Degree

Masters Degree, Management Information Systems, General