Product design expert with 13+ years experience, specializing in simple, practical UX-thinking, stunning UI design and properly thought-out content that together, make the difference for a tech business. I help companies of all sizes to scale with design-led innovation, from 250-year-old financial institutions through to early-stage startups (and helped one get acquired).I relish creating better experiences that actually solve real-world problems for people. Apps and products should be simple, intuitive and enjoyable. Get that right, and conversions, retention and growth will follow.I've led design projects in:🏦 Fintech / Banking / Financial Services🪙 Web3 / Crypto / Blockchain🛒 Ecommerce / Digital Experience🏥 Healthtech🏠 Proptech📣 Classifieds / Publishing / AssociationsSome work highlights:🪐 Co-founded the Built For Mars design studio with Peter Ramsey in 2022🎯 Led design at Lucidity, strategy management startup, for 3 years & was first employee🏠 Led design at Movem, open banking proptech startup, with successful exit in 2018📈 I've previously worked with Google, The Guardian, The Washington Post, ACCA, BMJ, Reach, Wiley