Beatriz Passos Email & Phone Number

Florianópolis - BRA

• People management and leadership
• Process and project management priorizing internal improvements
• Responsible for maintaining aligned culture within the team
• Monitoring goals across paid and organic channels
• Assistance in strategic development of the team through Paid Media and Inbound Marketing campaigns
• Sales results monitoring through digital acquisition channels

Florianópolis - BRA

• Responsible for sponsored ads on Google and Social Ads
• Campaign optimizations, data analysis, and decision-making
• Emphasis on results for MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) generation
• Media planning and budget management
• Implementation of goals and tracking of results in Google Analytics
• Configuration of Hotjar and Clarity to monitor results and user experience within the client's website and landing page

Florianópolis, Santa Catarina, Brasil

• Activation of accounts and implementation of conversion tags through Tag Manager
• Responsible for sponsored ads on Google and Social Ads
• Campaign optimizations, data analysis, and decision-making
• Focus on results for MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) generation
• Budget management

Santa Cataarina - BRA

• Digital strategies for MQL and SQL acquisition
• Reports for the board and alignment of sales and marketing goals
• Responsible for Google and Facebook Ads campaigns
• Providing topic and keyword guidance to writers for weekly blog content production
• Monitoring performance and SEO positioning
• Creation of email marketing for MQL, SQL, SAL automation flows, and post-sales efforts focused on customer retention

São Paulo - BRA

• B2C relationship and strategies in both physical and digital environments
• Marketing automation and creation of marketing e-mails for the sales funnel
• Biweekly web content production
• Design of printed materials.
• Google and Facebook Ads campaigns
• Analysis and KPI reporting: Email marketing, Google Ads, Facebook and Instagram Ads using ROI and performance metrics

São Paulo - BRA

• Creation of strategic planning and content for social media
• Development of schedules for social media platforms
• Designing graphics using Photoshop and Illustrator
• Crafting offline materials like banners, flyers, and internal marketing content
• Conducting research and developing personas for crafting and implementing digital strategies
• Analyzing and generating reports for Facebook and Instagram clients served by the agency

São Paulo - BRA

• Providing assistance to clients within the agency's portfolio, conveying their needs and requirements to the creative team, guiding them through briefings and analyses, and delivering content according to requested.
• Seasonal campaign planning based on data collected from the ABC Curve, leveraging market seasonality and consumer behavior
• Updating, monitoring, and reporting SEO results through Google Analytics and Google Search Console
• In the absence of team members or during high demand periods, I contributed to social media content creation, using engagement-focused planning to achieve networking-driven outcomes
• Creating and monitoring campaigns on Google and Facebook Ads, and generating monthly performance reports
• During designer shortages, I assisted in creating layouts and content such as posts and email marketing, particularly during high-demand situations requiring short turnaround times. The same applied to text writing or.

Amazonas - BRA

Contact with suppliers (printing houses, etc.) and local media outlets (TV, radio, etc.); insertion orders; media planning; seasonal planning; advertising commission billing;

Postgraduate Degree, Organizational Leadership

Bacharelado Em Comunicação Social - Publicidade E Propaganda