Ashley Berg, Ma, Pmp, Csm Email & Phone Number

Denver, Colorado, United States

As a Senior Project Manager, Marketing, I grew burgeoning marketing department, developed and established processes, and executed healthcare projects, primarily across business development, internal communications, and patient engagement lines.- Developed document naming convention and tracker and versioned 15 types of patient engagement materials across 42 markets and in two languages- Initiated, executed, and successfully completed dozens of creative projects (social media graphics, patient- and provider-facing material updates, PowerPoint deck development)- Onboarded and led $500,000 creative agency relationship and managed all project outputs, including content development, brand guidelines overhaul, and patient engagement material creation- Initiated transition of swag ownership from multiple disconnected individuals to single source of access, increasing brand consistency and awareness- Developed and implemented comprehensive organization system for SharePoint, increasing efficiency across department

Arlington, Virginia, United States

As Director of Creative Services, I managed all creative projects, including branding creation, print design and production, and web design and development, from initiation to closing and beyond.- Co-founded and grew creative department from one to 10-person team in under 2 years- Produced and standardized project management software (Asana) protocol, design to web development handoff criteria, and internal and client review processes, resulting in smoother cross-departmental execution of tasks and higher client satisfaction- Nurtured existing vendor relationships and onboarded dozens of new vendors, coordinating in-house and contract resources while identifying and resolving conflicts- Responsible for scope development and project estimation for all creative projects, 8 per week on average- Identified ideal project management methodology for hundreds of projects, increasing life cycle speed by 2 weeks on average and reducing budget overages by 10 - 25%- Established project management training for entry and junior level team members, presenting quarterly seminars on pm best practices- Utilized appropriate budgeting tools and to monitor resources and costs, deliver weekly status reports to guide business development- Allocated staff and resources for 25+ programs simultaneously, including design, development, and launch of 18 websites in 2022- Volunteered for DEI committee to help spread awareness of the importance of diversity, and served in culture clubs to strengthen close-knit company culture- Championed accessibility by advancing integration of AccessiBe plugin on company and client websites, staying at the forefront of ADA best practices

San Diego, Ca

As Director of Creative Services, I managed all creative projects from initiation through closing, served as key contact to the clients throughout the project life cycle, and supervised a cross-functional team of designers, developers, and project managers. - Expanded multidisciplinary creative and digital department to eight-person team- Developed project management web design and development process to achieve start-to-launch timeline of 14 weeks for multi-page websites, five weeks for one-page websites, and two weeks for splash (non-scrolling landing) pages- Single-handedly developed timelines, created scopes of work, coordinated resources, and reported daily and weekly progress to executive leadership- Selected and rolled out new billing (Harvest) and project management (Monday) systems to 40-person company, each within 3 months- Supervised and mentored design, development, and project management personnel as co-leader of cross-functional department- Overhauled project life cycle to ensure timely and on-budget product delivery for the first time in company history- Acted as key contact to more than 65 clients while managing their program objectives from conception through completion- Facilitated communications as cross-departmental liaison to account, content, design, and digital teams - Ensured project management standards and client expectations were met or exceeded by conducting quality assurance tests and scope validation processes

San Diego, Ca

As Senior Content Writer, I researched, wrote, optimized, and edited thousands of blogs, press releases, website pages, and social media posts. Additionally, I planned editorial calendars, onboarded new clients to the content development process, and allocated resources based on availability.- Acted as key contact to new clients to educate them on content and website development process, improving understanding of each phase of project- Researched, wrote, edited, and optimized medical and dental content for more than 40 domestic and international clients- Created and refined monthly social media and quarterly editorial calendars- Concepted fresh content based on client needs and consumer trends, based on a regular analysis of markets- Crafted content routinely found on the front page of SERPs (Search Engine Results Pages) for Google and Bing- Developed updated project management documents, including editorial calendars and resource scheduling templates- Interfaced with siloed departments to reduce miscommunication, eliminate inefficiencies, and support company growth- Applied agile practices to resource allocation to improve client experience and reduce internal costs without disrupting teammates’ work/life balance

San Diego, Ca

- Wrote sophisticated web content designed to inform prospective patients about potential medical treatments in a number of elective and vital healthcare industries, including plastic surgery, dermatology, dentistry, orthopaedic surgery and bariatric surgery- Dedicated to turning dense technical jargon into accessible, novice-friendly material- Developed and executed client editorial calendars, including social media content and meta data

Master’S Degree

Bachelor Of Fine Arts