Caroline Johnson Email & Phone Number

Boulder, CO, US

United States

Boulder, Colorado

• Oversee marketing and communications, including media and public relations, digital / social media, website / SEO management, donor and community outreach, brand strategy, messaging, video and podcast distribution, and.
• Lead the development and execution of the brand’s marketing voice and creative content via targeted marketing campaigns across all platforms
• Create and implement data driven strategies to grow the nonprofit’s national and local audience and awareness of brand and all products, including global podcast, broadcast, events, video, production offerings, and.
• Pivot with pandemic for virtual 30th anniversary event and exceeded fundraising goals
• Develop a local and national sponsorship program and identify and pitch to potential prospects
• Edit and manage the organization's app as well as the website via a Wordpress platform

Boulder, Colorado

• Developed, activated, and managed strategic programs and budgets for $10M+ for various brands, including Progressive, Lincoln, and Nespresso at events such as the Firefly Music Festival and Tribeca Film Festival
• Planned and managed seamless production and innovative solutions to drive ROI and account profitability
• Implemented organized plans to improve brand awareness, engagement, and consumer sentiment
• Established strong relationships with clients, ambassadors, influencers, staff, and vendors while representing the client in all aspects of the project
• Created and presented pitches, industry trend presentations, and recaps for both internal staff and clients

• Designed and implemented marketing strategies to increase awareness, loyalty, and stay ahead of trends
• Managed the sales, inventory, and costs; decreased pour cost by 10%
• Trained and hired staff of 40+, created innovative menus, maintained facility equipment
• Established social media platform and increased following by 400%
• Cultivated strong relationships with vendors to negotiate exclusive offers
• Engaged with community through exclusive local events and by also collaborating on charity fundraisers, such as the JUL-IPA Festival to benefit the Boulder Safehouse Progressive Alliance for Nonviolence

Boulder, CO

• Designed and executed framework for local IPA festival to raise money for alocal nonprofit
• Increased profit from the prior year by 300%
• Recruited and organized musicians, sponsors, breweries, vendors, andvolunteers
• Promoted festival via social media and various Grassroots marketing efforts

Boulder, CO

• Aided outdoor-related brands in creating a purposeful, consistent voice andidentity, while improving target audience perception and awareness
• Wrote captivating press releases and brand content and executed strategicsocial media plans
• Maintained effective relationships with media and influencers

Knoxville, TN

• Managed editorial team and overall production of startup publication
• Gathered and strategically curated overall content creation, theme, design,and brand voice
• Collaborated with local writers, musicians, and artists for authentic, localprofile pieces
• Assisted with advertising sales, increasing by 57%

Boulder, CO

• Composed articles, edited copy, and generated ideas for the magazine and website
• Tested gear for editorial review
• Maintained relationships with various PR contacts within the industry
• Published on SkiNet.com and in SKI Magazine

Knoxville, TN

• Planned and promoted local litter cleanups, fundraising, and beautificationefforts
• Wrote press releases and maintained a positive working relationship withmedia-Wrote media releases
• Organized community litter cleanups
• Assisted with outreach to media contacts and volunteers
• Created newsletters and print material
• Edited website

Bachelor’S Degree, Advertising And Public Relations, Minor In Business Administration

Activities and Societies: • Public Relations Officer of the UT Canoe and Hiking Club • Member of PRSSA • Keep Knoxville Beautiful•.

Bachelor Of Science In Advertising, Concentration On Public Relations, Minor: Business, Public Relations

Activities and Societies: -Public Relations Officer of UT Canoe & Hiking Club -PRSSA -Keep Knoxville Beautiful