Anna Berglund

Anna Berglund Email and Phone Number

Marketing Manager at Brothers AB @ Brothers AB
stockholm, stockholms lan, sweden
Anna Berglund's Location
Greater Stockholm Metropolitan Area, Sweden
Anna Berglund's Contact Details

Anna Berglund personal email

n/a

Anna Berglund phone numbers

About Anna Berglund

Experienced Brand Manager with a demonstrated history of working in the apparel and fashion industry. Skilled in Retail, E-commerce, Management, Brand Management, and Media Planning. Strong marketing professional graduated from Berghs School of Communication.

Anna Berglund's Current Company Details
Brothers AB

Brothers Ab

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Marketing Manager at Brothers AB
stockholm, stockholms lan, sweden
Website:
brothers.se
Employees:
129
Anna Berglund Work Experience Details
  • Brothers Ab
    Marketing Manager
    Brothers Ab Oct 2022 - Present
    Stockholm, Stockholm County, Sweden
  • Brothers Ab
    Project Manager
    Brothers Ab Sep 2019 - Oct 2022
    Stockholm, Stockholm County, Sweden
    At Brothers I manage several marketing activities, strongly linked to the re-positioning that Brothers started during 2019. I coordinate the internal team and make sure to follow budget, deadlines and set KPI’s. On a daily basis I work with agencies to produce and promote campaigns and new concepts in all channels – where the digital channels are prime. Early in 2020 I finalized a communication platform that now serves as a key instrument in Brothers journey towards a more inviting and including brand. The platform contains visual guidance, graphic- and tone of voice manual, an introduction to Brothers new strategy for in-store price communication as well as a new packaging range launched fall 2020. Since spring 2020 I’m also responsible for PR and communication where I write press releases, campaign strategies and approach journalists when about to launch new campaigns and collaborations, additionally I create newsletters on a weekly basis in CRM System Voyado.
  • Gant
    Project Manager Licensees Global Marketing
    Gant Sep 2018 - Apr 2019
    Stockholm, Sweden
    On a seasonal basis leading global marketing projects and productions for GANT Footwear, Eyewear, Time, Home and Underwear. Deliver creative campaigns according to brief including guidelines and campaign tools for markets to execute excellence. Assigned project and production budgets, project workflow and timelines.
  • Gant
    Project Manager, Global Marketing
    Gant Feb 2016 - Sep 2018
    Stockholm, Sweden
    Plan and project manage, from brief to delivery, campaign shootings and seasonal marketing/ PR material (e.g advertising material, lookbooks and online sales marketing productions). Oversee production of print as well as digital material.Collaborate with partners to develop order systems for all international marketing materialsSpearheaded Commitment Campaigns with Scott Schuman, Michael Bastian and Jane Goodall.
  • Gant Ab
    Brand Manager, Global Marketing
    Gant Ab Mar 2011 - Feb 2016
    Stockholm, Sweden
    Brand manage the GANT Rugger label (a part of the GANT brand).Develop and execute strategies and plans in partnership with internal multi-discipline teams and external creative and communication agencies. Develop, implement and execute marketing initiatives and activities world wide, based on the strategies for the GANT Rugger label. Go to person for all stakeholders – internal and externals – for any brand related questions regarding the marketing of the GANT Rugger label.Coordinate objectives with design, sales, online, e-com, PR and Store Concept/Visual Merchandising departments to ensure that the brand communication for areas of responsibility are consistent with the company and brand positioning.Developing of uniform graphic standards and visual brand strategies for the GANT Rugger label.
  • Gant
    Project Manager, Global Marketing
    Gant Oct 2007 - Mar 2011
    Stockholm, Sweden
  • Hugo Boss Scandinavia Ab
    Marketing Manager
    Hugo Boss Scandinavia Ab Mar 2003 - Sep 2007
    Stockholm, Sweden
    Manage yearly budget for Scandinavian CountriesPlan and execute marketing strategy for Scandinavian Countries and all directly owned stores. Media planning for the Scandinavian Countries Project manage all marketing and PR events Established structure for a new PR department
  • Project Manger Music, Pr, Event, Lifestyle
    Consultant
    Project Manger Music, Pr, Event, Lifestyle Jul 2000 - Jan 2003
    Stockholm, Sweden
    PR Manager at Music Festival PDOL, Piteå, SwedenProject Manager at Stockholm Music Week/ MTV Music Awards, MTV NetworksProject and Event manager at DIST Communications (Samsung, SAS, Universal Pictures)
  • Live Nation Entertainment / Ema Telstar
    Projektledare
    Live Nation Entertainment / Ema Telstar May 1996 - May 2000
    Manage and plan the administrative work flow for Swedish artists on tour.Coordinated PR activities (e.g new releases and show cases) along with record companies, management and sponsors.Handling and oversee ticket releases.

Anna Berglund Skills

Marketing Strategy Marketing Public Relations Retail Social Media Fashion Media Planning Management Brand Development Marketing Communications Merchandising Digital Marketing E Commerce Cross Functional Team Leadership Brand Management

Anna Berglund Education Details

Frequently Asked Questions about Anna Berglund

What company does Anna Berglund work for?

Anna Berglund works for Brothers Ab

What is Anna Berglund's role at the current company?

Anna Berglund's current role is Marketing Manager at Brothers AB.

What is Anna Berglund's email address?

Anna Berglund's email address is an****@****ant.com

What is Anna Berglund's direct phone number?

Anna Berglund's direct phone number is +164636*****

What schools did Anna Berglund attend?

Anna Berglund attended Ihm Business School, Ihm Business School, Berghs School Of Communication.

What skills is Anna Berglund known for?

Anna Berglund has skills like Marketing Strategy, Marketing, Public Relations, Retail, Social Media, Fashion, Media Planning, Management, Brand Development, Marketing Communications, Merchandising, Digital Marketing.

Who are Anna Berglund's colleagues?

Anna Berglund's colleagues are Henrietta Stark, Linda Törnblom, David Felipe Gonzalez, Fredrik Eklöf, Amanda Eriksson, Selam H., Felicia Bäcklund.

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