Anna Berglund Email & Phone Number

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

At Brothers I manage several marketing activities, strongly linked to the re-positioning that Brothers started during 2019. I coordinate the internal team and make sure to follow budget, deadlines and set KPI’s. On a daily basis I work with agencies to produce and promote campaigns and new concepts in all channels – where the digital channels are prime. Early in 2020 I finalized a communication platform that now serves as a key instrument in Brothers journey towards a more inviting and including brand. The platform contains visual guidance, graphic- and tone of voice manual, an introduction to Brothers new strategy for in-store price communication as well as a new packaging range launched fall 2020. Since spring 2020 I’m also responsible for PR and communication where I write press releases, campaign strategies and approach journalists when about to launch new campaigns and collaborations, additionally I create newsletters on a weekly basis in CRM System Voyado.

Stockholm, Sweden

On a seasonal basis leading global marketing projects and productions for GANT Footwear, Eyewear, Time, Home and Underwear. Deliver creative campaigns according to brief including guidelines and campaign tools for markets to execute excellence. Assigned project and production budgets, project workflow and timelines.

Stockholm, Sweden

Plan and project manage, from brief to delivery, campaign shootings and seasonal marketing/ PR material (e.g advertising material, lookbooks and online sales marketing productions). Oversee production of print as well as digital material.Collaborate with partners to develop order systems for all international marketing materialsSpearheaded Commitment Campaigns with Scott Schuman, Michael Bastian and Jane Goodall.

Stockholm, Sweden

Brand manage the GANT Rugger label (a part of the GANT brand).Develop and execute strategies and plans in partnership with internal multi-discipline teams and external creative and communication agencies. Develop, implement and execute marketing initiatives and activities world wide, based on the strategies for the GANT Rugger label. Go to person for all stakeholders – internal and externals – for any brand related questions regarding the marketing of the GANT Rugger label.Coordinate objectives with design, sales, online, e-com, PR and Store Concept/Visual Merchandising departments to ensure that the brand communication for areas of responsibility are consistent with the company and brand positioning.Developing of uniform graphic standards and visual brand strategies for the GANT Rugger label.

Stockholm, Sweden

Stockholm, Sweden

Manage yearly budget for Scandinavian CountriesPlan and execute marketing strategy for Scandinavian Countries and all directly owned stores. Media planning for the Scandinavian Countries Project manage all marketing and PR events Established structure for a new PR department

Stockholm, Sweden

PR Manager at Music Festival PDOL, Piteå, SwedenProject Manager at Stockholm Music Week/ MTV Music Awards, MTV NetworksProject and Event manager at DIST Communications (Samsung, SAS, Universal Pictures)

Manage and plan the administrative work flow for Swedish artists on tour.Coordinated PR activities (e.g new releases and show cases) along with record companies, management and sponsors.Handling and oversee ticket releases.

Diploma, Digital Marketing Goals & Analytics

Diploma, Digital Marketing

Education record