Anna Berglund Email and Phone Number
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Experienced Brand Manager with a demonstrated history of working in the apparel and fashion industry. Skilled in Retail, E-commerce, Management, Brand Management, and Media Planning. Strong marketing professional graduated from Berghs School of Communication.
Brothers Ab
View- Website:
- brothers.se
- Employees:
- 129
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Marketing ManagerBrothers Ab Oct 2022 - PresentStockholm, Stockholm County, Sweden -
Project ManagerBrothers Ab Sep 2019 - Oct 2022Stockholm, Stockholm County, SwedenAt Brothers I manage several marketing activities, strongly linked to the re-positioning that Brothers started during 2019. I coordinate the internal team and make sure to follow budget, deadlines and set KPI’s. On a daily basis I work with agencies to produce and promote campaigns and new concepts in all channels – where the digital channels are prime. Early in 2020 I finalized a communication platform that now serves as a key instrument in Brothers journey towards a more inviting and including brand. The platform contains visual guidance, graphic- and tone of voice manual, an introduction to Brothers new strategy for in-store price communication as well as a new packaging range launched fall 2020. Since spring 2020 I’m also responsible for PR and communication where I write press releases, campaign strategies and approach journalists when about to launch new campaigns and collaborations, additionally I create newsletters on a weekly basis in CRM System Voyado. -
Project Manager Licensees Global MarketingGant Sep 2018 - Apr 2019Stockholm, SwedenOn a seasonal basis leading global marketing projects and productions for GANT Footwear, Eyewear, Time, Home and Underwear. Deliver creative campaigns according to brief including guidelines and campaign tools for markets to execute excellence. Assigned project and production budgets, project workflow and timelines. -
Project Manager, Global MarketingGant Feb 2016 - Sep 2018Stockholm, SwedenPlan and project manage, from brief to delivery, campaign shootings and seasonal marketing/ PR material (e.g advertising material, lookbooks and online sales marketing productions). Oversee production of print as well as digital material.Collaborate with partners to develop order systems for all international marketing materialsSpearheaded Commitment Campaigns with Scott Schuman, Michael Bastian and Jane Goodall. -
Brand Manager, Global MarketingGant Ab Mar 2011 - Feb 2016Stockholm, SwedenBrand manage the GANT Rugger label (a part of the GANT brand).Develop and execute strategies and plans in partnership with internal multi-discipline teams and external creative and communication agencies. Develop, implement and execute marketing initiatives and activities world wide, based on the strategies for the GANT Rugger label. Go to person for all stakeholders – internal and externals – for any brand related questions regarding the marketing of the GANT Rugger label.Coordinate objectives with design, sales, online, e-com, PR and Store Concept/Visual Merchandising departments to ensure that the brand communication for areas of responsibility are consistent with the company and brand positioning.Developing of uniform graphic standards and visual brand strategies for the GANT Rugger label. -
Project Manager, Global MarketingGant Oct 2007 - Mar 2011Stockholm, Sweden -
Marketing ManagerHugo Boss Scandinavia Ab Mar 2003 - Sep 2007Stockholm, SwedenManage yearly budget for Scandinavian CountriesPlan and execute marketing strategy for Scandinavian Countries and all directly owned stores. Media planning for the Scandinavian Countries Project manage all marketing and PR events Established structure for a new PR department -
ConsultantProject Manger Music, Pr, Event, Lifestyle Jul 2000 - Jan 2003Stockholm, SwedenPR Manager at Music Festival PDOL, Piteå, SwedenProject Manager at Stockholm Music Week/ MTV Music Awards, MTV NetworksProject and Event manager at DIST Communications (Samsung, SAS, Universal Pictures)
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ProjektledareLive Nation Entertainment / Ema Telstar May 1996 - May 2000Manage and plan the administrative work flow for Swedish artists on tour.Coordinated PR activities (e.g new releases and show cases) along with record companies, management and sponsors.Handling and oversee ticket releases.
Anna Berglund Skills
Anna Berglund Education Details
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Digital Marketing Goals & Analytics -
Digital Marketing
Frequently Asked Questions about Anna Berglund
What company does Anna Berglund work for?
Anna Berglund works for Brothers Ab
What is Anna Berglund's role at the current company?
Anna Berglund's current role is Marketing Manager at Brothers AB.
What is Anna Berglund's email address?
Anna Berglund's email address is an****@****ant.com
What is Anna Berglund's direct phone number?
Anna Berglund's direct phone number is +164636*****
What schools did Anna Berglund attend?
Anna Berglund attended Ihm Business School, Ihm Business School, Berghs School Of Communication.
What skills is Anna Berglund known for?
Anna Berglund has skills like Marketing Strategy, Marketing, Public Relations, Retail, Social Media, Fashion, Media Planning, Management, Brand Development, Marketing Communications, Merchandising, Digital Marketing.
Who are Anna Berglund's colleagues?
Anna Berglund's colleagues are Henrietta Stark, Linda Törnblom, David Felipe Gonzalez, Fredrik Eklöf, Amanda Eriksson, Selam H., Felicia Bäcklund.
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Anna Berglund
Customer Oriented, Agile And Transparent Servant Leader Who Thrives In Global EnvironmentsGreater Malmö Metropolitan Area3ibm.com, dk.ibm.com, us.ibm -
Anna Berglund
Vallentuna -
1vinge.se
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