-Carry out specific shopper Marketing programmes for the responsible categories, respecting company commercial policies, company strategy with the retailers and brand equity-Report sales needs and field intelligence to business development, commercial and marketing teams-Monitor and improve processes to better link marketing and commercial activities-Guarantees Implementation in POS on time and with Quality-Creates/ Localizes Shopper Centric Multi category, Multi brand campaigns-Maintains Calendar of Trade Key campaigns-Consolidates Market and competitor promo info-Prepares and implements Promo campaign materials (displays, load ups, visuals)-Collect posm needs from field and ensure implemantation-Define channel & customer base posm quide-Produce & distribute Posm materials Manage logistic process and logistic bussines partners-Manage POSM budget-ROI analysis of the all activitations (incl. Campaings, posm materials, events, displays etc) with RGM-Developing all e-commerce contents (Hero Pictures, Key visuals, Banners etc)-Preparing e-commerce playbook and improving partnership with e-commerce business partners-Carry out Shopper Digitalization programs in all categories to increase shopper engagement & ease shopper path to purchase.

- Define strategies and plans that deliver Category/sub Category growth based on consumer, shopper and customer requirements.- Identify priority channels for the Category/sub Category and work with Commercial Planning team to recommend tailored Category Channel plans in line with overall market strategy- Develop and propose the in-store vision of success (POS) for the category/sub category in each channel. Support its implementation and continuously review the effectiveness of our in-store actions.- Contribute to the Integrated Commercial Plan process by identifying the key opportunities and possible action plans for the Category/sub Category.- Recommend actionable in-store solutions based on a clear understanding on shopper behaviour within Category/sub Category; initiate POP materials, sampling and merchandising related needs and develop plans in colloboration with the merchandising team

- Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives - Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets - Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments - Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team - Recruit, develop and manage L'Oreal Paris Brand. Ensure development of expertise and know-how in L'Oreal Paris

• To build category strategies including high level profit plan, resources to achieved profit plan, competitors overview• Following market trends, consumer needs and gaps to contribute building category and brand portfolios and respond to competition• Continuously analyzing category performance & trends and providing input to take action to category targets• Review of space allocation of the Color Category• Developing category pagination where each product will sit per spread for each campaign in the quarter• Working with Demand Planning department to review category performance against the plan and propose solution to close gaps if there is• Accountable for producing creative briefs for every single category spreads• Responsible for clerical checks of PDF's at final look review to check there are no problems about prices or offers of products• Working with Marketing Activation department to maximize new product launches• Working with global marketing team to choose and help to produce different types of concepts to expand product portfolios

• Follow the campaign process (creating, executing, ending and removing) • Prepare feasibility analysis for campaigns/promotions• Work with editors and designers for making banners, billboards, promotion pages, htmls...etc. • Handle administrative work of campaign and promotion process including uploading banners in landing page, entering subsidy data for promotions, and monitoring stock levels of product in the campaign• To make improvements and campaigns write BRD’s (Business Requirement Document)• Participate idea generation process for process improvement or reaching category targets such as GMV, membership, SKU quality & quantity, etc.• Select products and make required documentation for special projects • Choosing products through demands of marketing department• Preparing keywords for Google Adwords to increase traffic• Suggest products that need to be highlighted for SMS or Mailing • Deliver selected mailing & thumbnail products to marketing under the supervision of supervisor• Prepare price comparison chart reporting with competitors as per sub-categories features on a weekly basis • Prepare seller performance report which are presented that company transaction count, GMV result, thoroughly seller sales performance, SKU quality, quantity control, sellers’ customer response in a monthly basis • Prepare campaign performance report on a monthly basis • Follow up google analytics for related categories

• Managing seller relations• Managing the category landing page• Support Category Supervisor in campaign and promotion process• Make analysis and prepare reports about sellers, sales, campaigns and promotions’ performance• Support Category Supervisor to search for, explain the business and acquire potential sellers• Follow up registration process of the seller, make sure all documents are uploaded • Follow up seller integration process and support sellers during upload of products• Assist sellers with their requests and questions about platform usage and support them with ideas to increase their sales performance • Monitor and improve SKU quality of related category in terms of prices, visuals, product attribute by guiding seller about company requests and demands • Control products that are uploaded in the category on regular basis to ensure right mapping and check for problems such as false pricing or other SKU quality issues• Develop category tools such as filtering in back office side• Monitor local and international related websites and competitors, to determine benchmarks to identify new developments which company may adopt• Organize photo shooting with seller studio when necessary