Arslan Berke Bayrak Email & Phone Number

Dubai, Ae

Dubai, Dubai Emirliği, Birleşik Arap Emirlikleri

For a PIF-owned technology company:• Managed the governance of the Business Development and Partnerships unit• Led the capability uplifting program, workforce enhancement strategy, and risk management studies• Conducted feasibility and benchmarking studies to identify potential customers and developed tailored strategies for sales opportunitiesFor a governmental destination entity:• Led a team of 5 designers and provided guidance on UI designs in a mobile application and… Show more For a PIF-owned technology company:• Managed the governance of the Business Development and Partnerships unit• Led the capability uplifting program, workforce enhancement strategy, and risk management studies• Conducted feasibility and benchmarking studies to identify potential customers and developed tailored strategies for sales opportunitiesFor a governmental destination entity:• Led a team of 5 designers and provided guidance on UI designs in a mobile application and website design project• Oversaw 40+ BRDs with processes and ensured alignment with user stories and business goals• Designed high-level user journeys and personas for each customer segment• Conducted high-level discussions for the implementation with developers by designing necessary prototypes Show less

Dubai Emirliği, Birleşik Arap Emirlikleri

For a governmental destination entity:• Formulated the customer experience strategy utilizing the outputs from the current state assessment• Established strategic value propositions in alignment with corporate strategy and Vision 2030• Conducted customer segmentation by analyzing customer data through regression and cross-segment analysis and generated actionable insights• Designed a comprehensive measurement model for all customer segments through trigger mechanisms and linked… Show more For a governmental destination entity:• Formulated the customer experience strategy utilizing the outputs from the current state assessment• Established strategic value propositions in alignment with corporate strategy and Vision 2030• Conducted customer segmentation by analyzing customer data through regression and cross-segment analysis and generated actionable insights• Designed a comprehensive measurement model for all customer segments through trigger mechanisms and linked it to the strategic value propositions Show less

Istanbul, Turkey

For one of the most luxurious boutique hotels:• Led the brand strategy by creating a value proposition design, brand architecture, and communication plan• Established a five-year strategic plan for the projects and luxury expansions.• Conducted a netnographic analysis on hotel offerings, services, and capabilities for the client and its competitors and offered strategic insights using marketing analytics tools.• Formulated total addressable markets for five luxury expansion… Show more For one of the most luxurious boutique hotels:• Led the brand strategy by creating a value proposition design, brand architecture, and communication plan• Established a five-year strategic plan for the projects and luxury expansions.• Conducted a netnographic analysis on hotel offerings, services, and capabilities for the client and its competitors and offered strategic insights using marketing analytics tools.• Formulated total addressable markets for five luxury expansion projects analyzing the UAE market, which is forecasted to increase total revenue by 21% in 5 years.For the global leader of luxury automotive:• Established a three-year strategic plan by creating 11 new strategic projects from idea to execution, including their operating model, go-to-market strategy, capability assessment, budget, and expected impact.• Formulated total addressable markets for each project by studying the EV market, subscription model, and luxury ecosystem. Show less

İstanbul, Türkiye

For a leading telco company:• Advised the technical team about building a supervised machine learning algorithm to align with key business decisions• Proposed upselling / cross-selling strategies and established marketing tactics to maximize revenue and minimize churn ratesFor the international trade department of one of the largest economies in the world:• Led the life sciences sector of the trade strategy project to increase international trade ($6B+) between two… Show more For a leading telco company:• Advised the technical team about building a supervised machine learning algorithm to align with key business decisions• Proposed upselling / cross-selling strategies and established marketing tactics to maximize revenue and minimize churn ratesFor the international trade department of one of the largest economies in the world:• Led the life sciences sector of the trade strategy project to increase international trade ($6B+) between two countries• Conducted a go-to-market strategy considering synergies, consumer demand, capabilities, and channels• Assessed a future outlook for the trade between two countries considering macroeconomic factors, sector trends, and regulatory landscape. Show less

İstanbul, Türkiye

• Created a KPI & competitive performance tracker which increased monthly performance by %21.• Evaluated sales performance and prepared reports by analyzing offtakes, distributions, shipments, and COGS using Nielsen, Power BI, and B2B platforms in coordination with marketing, supply and e-commerce teams.• Prepared executive level sales presentations for product launches, competitor analysis and monthly activity.• Led a project that created company exclusive catalogs at local… Show more • Created a KPI & competitive performance tracker which increased monthly performance by %21.• Evaluated sales performance and prepared reports by analyzing offtakes, distributions, shipments, and COGS using Nielsen, Power BI, and B2B platforms in coordination with marketing, supply and e-commerce teams.• Prepared executive level sales presentations for product launches, competitor analysis and monthly activity.• Led a project that created company exclusive catalogs at local accounts by analyzing clients’ pain points. Show less

İstanbul, Türkiye

• Analyzed digital touchpoints of the business unit and presented key findings to marketing and sales managers.• Created business models, executive summaries of new projects and prepared presentations for the marketing team.• Developed and implemented a go-to-market forecasting tool which increased annual digital touchpoints forecast by 11%.• Designed and led the launch plan of Kampüs Sanofi website by consolidating 70+ contents.• Implemented new data taxonomies and customer… Show more • Analyzed digital touchpoints of the business unit and presented key findings to marketing and sales managers.• Created business models, executive summaries of new projects and prepared presentations for the marketing team.• Developed and implemented a go-to-market forecasting tool which increased annual digital touchpoints forecast by 11%.• Designed and led the launch plan of Kampüs Sanofi website by consolidating 70+ contents.• Implemented new data taxonomies and customer journeys for the global team. Show less

İstanbul, Türkiye

• Coordinated the creation and execution of tech for good projects that received more than $40K in total funding.• Increased the revenue of the newsletter services six-fold and awarded with 10% share of a contract.• Built a network with 250+ professionals and 60+ companies and coordinated networking events.• Organized and led a Wikimarathon as editor-in-chief where Wikipedia page on “digital transformation” was written.

İstanbul, Türkiye

• Analyzed and interpreted annual financial data of Siemens Real Estate which included 16.000+ transactions.• Created a new financial accounting format on Excel using pivot tables for the commercial manager to present the financial data to the customers in a more efficient way.