Senior Ppc Account Manager
CurrentManaged global e-commerce PPC campaigns across Google and Microsoft Ads, leveraging BI tools to structure accounts, conduct keyword research, allocate budgets, and create high-performing ad creatives.Optimized performance using automated bidding strategies (Target CPA, Maximize Conversions), dynamically adjusting bids based on real-time signals like device, location, and time to achieve KPIs and maximize ROI.Oversaw a $450K/month budget across multiple product accounts, analyzing cross-channel performance on Google, Bing, Amazon, websites, and email marketing to drivedata-driven optimizations and refine audience targeting.Led the creation of multi-platform brand awareness videos for three brands, resulting ina significant acceleration in new subscriptions, views, and impressions across YouTube,Google, and Bing, indirectly increase conversions.Collaborated with the development team to upgrade reporting systems, adding newdata points to improve metric visibility, enabling faster decision-making and more preciseoptimization of paid search activities.Mentored and trained new junior team members, ensuring smooth onboarding and rapidintegration into campaign operations.