Bernadeth Balgua Email & Phone Number

Business Bay

Strategic Brand ManagementOverseeing the development and execution of the brand's expansion strategy, including market research and analysis.Acting as the primary liaison with brand headquarters, ensuring alignment with global brand guidelines and addressing any concerns.Merchandising and OperationsWorking closely with the planning team to determine the OTB and curating new styles in collaboration with management and brand HQ.Managing the product lifecycle, including launch, markdowns, and depletion, and determining core and fashion styles.Setting local pricing strategies for the brand's presence in the UAE, Qatar, Kuwait, and KSA, and managing new arrival allocations for different store formats.Overseeing weekly replenishments, consolidations, and transfers, as well as managing damaged item claims and repair/spare part requests.Conducting regular store visits and huddles, sending store memos, implementing incentive programs, and ensuring store opening set-ups meet standards.Ensuring VM displays adhere to the brand's guidelines and contribute to the overall brand image.Financial ManagementCoordinating merchandise and non-merchandise payments to brand and store suppliers with the finance team.Partner ManagementManaging relationships with consignment, outright, and potential partners.Handling outright and consignment orders, shipments, payments,and complaints.Conducting regular meetings with brand, outright and consignment partners.Marketing and PromotionsOrganizing marketing efforts to drive sales, including promotions, media campaigns, selling events, and editorial features.Developing brand assets through photoshoots and other initiatives.Utilizing CRM,SMS/MMS/eDM, and engaging with brand collaborators.

Dubai, United Arab Emirates

• Assist with product selection, prepare order sheets & qualifying orders.• Evaluate offers from vendors and negotiate better prices• Present awareness of global market trends & competitors.• Conduct market research to identify pricing trends, and product recommendations.• Monitor stock levels and identify purchasing needs• Track orders spent against OTB, including new orders, reorders /replenishment.• Contribute to planning, trade, and sales meetings with the ability to analyze sale trade data.• Analyze sales performance, formulate end of season sales reports & analysis.• Maintain & update internal databases with order details (contracts, dates, vendors, quantities, invoices, etc.)• Build supplier relationships & proactively negotiate support such as promotional assets, immediate shipment requirements, cutting down shipment charges.• Process orders and monitor deliveries by liaising with the suppliers and highlight any concerns or issues to the buying team.• Assist Buyers in terms of correspondence and approval process with the vendors.• Follow up with suppliers, as needed, to confirm or change orders & track orders and ensure timely delivery• Building strong relationship with internal and external teams, especially the Category, Marketing and Operation teams to ensure maximum site availability.• Liaise with warehouse staff to ensure all products arrive in good condition.• Manage the products going live ensuring 100% accuracy of product content and assets.• Evaluate & give suggestions for how to promote and improve the presence on the web.• Propose & recommend actions towards stock liquidation strategy.• Place orders for the new items and initiate repeat orders for the category based on the Buying plan and Planogram. • Update systems to ensure that product range information is keyed on time and accuracy is maintained PI and PO process.

Dubai, United Arab Emirates

•To assist the buyers achieve the department goals, by maintaining a consistent level of communication across the internal and external stakeholders, while handling the department administrative work related tasks•Work closely with the buyer with the selection of the right product mix and maintain superior level of accuracy while creating and verifying purchase order information including proper product costing, shipping instructions, etc., in coordination with the administrative assistants•Coordinate between suppliers and QC along with Buyer to acquire/check product samples as per the specifications and quality•Responsible in Implementing costs and retail price amendments within the agreed timescales accurately•Liaise with Visual Merchandising teams to ensure all planograms changes are communicated to the Buying and Merchandising Team•Updating the reporting line of invoice/order discrepancies if any•Communicate professionally and courteously directly with suppliers in relation to order processing as required to resolve issues and receive order acknowledgment•Coordinate order status report submissions from suppliers•Conduct periodic store visits to collect feedback from the stores•Create Range Books and maintain tool kits for the use of the buying team•Coordinate with the Finance team regarding supplier information update on the shared portal•Resolve changes and discrepancies, and update purchase order information accordingly•Routine purchase order review and follow-up, and expediting of orders•E•File all order documents and electronically attaches to appropriate system locations per document management system

Dubai, United Arab Emirates

• Process all purchase orders, including coding and managing all information through excel order sheets (Order tracker/Range Plan, Buyer tracker & Order confirmation).• Creation of Purchase Orders using "WEBUY" platform with accurate information to include, terms of delivery, delivery dates, payments terms, cost price and selling prices and style definition to product hierarchy. • Ensure that all data entry is completed in line with the buying critical path. • Liaise with suppliers and buyers, acting as intermediary to expedite deliveries and resolve any issues relating to delivery. • Assume responsibility for the input of accurate cost and selling prices, updating and changing where necessary as per pricing architecture. • Worked closely with suppliers to address changes in product specifications, quality issues, and delivery schedules. • Tasked with purchase order management and administration including item file setup, writing down orders, tracking down cancellations and additional orders. • Conducted research on market trends, shifts in demand based on target demographics and competitive shopping. • Maintain awareness of department OTB and status and value of each brand/category as well as assist in reorders and replenishments as applicable. • Work closely with Buyer & Merchandising counterparts to understand and analyze reports and maintain awareness of progress against budgets and plans articulated by the Merchandising team to ensure orders are consistent. • Ensure all products within category are accurately described on the website and have all the details required. • Responsible for product Relaunches to ensure the market what we have to offer and monitor performances week on week.

Dubai, United Arab Emirates

• Managing the sample and product management process on a daily basis and ensuring that the floor/product rooms are tidy and compliant with H &S requirements.• Input and maintain complete all product information in PLM platform required for the retails operation.• Processing orders, monitoring deliveries and follow-ups with over 60 suppliers globally.• Updates Purchase Order Status to Senior management on weekly basis.• To support the Buyer with the coordination and development of product Tech Packs to ensure they are delivered complete and on time to minimize sampling lead times.• To support the Buyer with the coordination and preparation for the range for sign off and systemic elements of the buying process, ensuring the timely completion of the relevant systemic approvals and processes.

United Arab Emirates

Operates an alphanumeric keyboard to transcribe data from a source document directly into a computer and verifies previously transcribed or entered data.Update database information to reflect most current source information. Follow established practices or standards for the input and presentation of information.Proofread and verify data entered. Ensure accuracy of all information entered and presentation format. Make corrections as needed.Receives source documents from various departments such as Buyers, Planners as well as Suppliers and verifies accuracy of materials and details prior to input.Compares transcribed data as displayed on a visual screen with the source document on hand and corrects any errors. Determines the cause of error message while entering data and makes appropriate corrections.Communicating through phone calls and drafting mails into a various departments and suppliers for any inquiries and required details.Performs various related functions to insure that the computer is maintained in a neat and orderly manner as well as filing and storage of security and back up data files for future

Assist in retrieval and transmission of files, records, data and documents for urgent work processing needs.Generate weekly report for processed data and send to line managers.; Maintains employee information by entering and updating employment and status-change data.Provides secretarial support by entering, formatting, and printing information,organizing work, answering the telephone, relaying messages, maintaining equipment and supplies.Maintains employee confidence and protects operations by keeping human resource information confidential.Maintains quality service by following organization standards

Handling daily cash, cards, vouchers transactions.Responsible for preparing and mailing daily sales, reconciliation reports to the head office and to the other concerned authorities.Creating and maintaining customer relationship, ensuring high standards of customer service & effectively handling customer complaints.Preparing petty cash statements and forwarding for reimbursement.Filing and maintaining reports for audit purpose.Preparing the document dispatch statement, verifying and sending them in delivery.Answered the telephone and represented the company in a professional and businesslike mannerDisplaying the products in a proper way and as of company standards.Receiving and sending stocks as per requirements to warehouse and other stores.Product knowledge and ensuring the same to other team members to explain the product efficiently to customers.Working flexibility on different time shifts to achieve sales target and sales requirementsMaintains Knowledge of current sales and promotions, policies regarding payment and exchanges and security practices in order to ensure store policies are adhered to at all times.Provides product, promotion and pricing information by clarifying costumer request, selecting appropriate information forwarding information and answering queries.Increase average transaction value and overall store turnover.

Maintaining the display as per company standardsMonitoring the daily sales.Requesting items that as per requirementsDoing inventory reports weekly and sending to the main office.

Bachelor Of Science, Information Technology; Computer Science

Activities and Societies: Sports Activities3rd year College Level took up Bachelor of Science and Information Technology major in Computer.

Vocational, Electronics Servicing, Ncii Passer

Diagnoses electronics equipment issues by discovering the faulty part, and then use proper tools to repair them. Certified.