Responsible for leading high-impact media campaigns, securing coverage in top outlets across APAC, including CNA, Channel NewsAsia, and MoneyFM89.3, elevating brand visibility and product awareness. Organised media training for key spokespersons within the company, as well as developed and executed media opportunities highlighting product research.

Responsible for high-impact global media relations and global pitches following the leadup to Kenvue’s Listing Day, securing coverage in top media outlets. Established the inaugural global Media Council comprising elected global members across functions and units.

Responsible for providing lateral support for APAC media relations and events portfolio. My portfolio spans a diverse suite of activities in marketing communications, public relations, events management, social media and web analytics and pitching to the media across the various markets in particular Singapore, Malaysia, Indonesia, Thailand, Philippines, China and Australia.

My portfolio spans Corporate M&A, Banking & Finance, Investment Funds, Insurance, Projects & Energy, Technology, Media and Telecommunications, Private Equity Real Estate and Dispute Resolution (Litigation, International Arbitration, Corporate Investigations and Regulatory Compliance). Key sectors include financial services, real estate, insurance and energy.

My portfolio covers Dispute Resolution spanning the entire sub-practice areas of litigation, international arbitration, financial services regulatory, compliance, restructuring and insolvency, real estate, sanctions, anti-bribery corruption, technology risks and cyber security. Working closely with the partners and counsels, the portfolio covers key growth markets in India, Thailand, Vietnam, Malaysia, Philippines, Indonesia, Japan and Korea. I also drive the India (Cross-Practice) Focus Group at the firm and contribute to the wider Financial Investors (Cross-Practice) initiative.

My portfolio spans key focus areas in Insurance (Dispute Resolution), Mergers & Acquisition, Capital Markets and Shipping and International Trade. Key sectors include insurance, healthcare, construction and aviation. Led the firm in its inaugural corporate social responsibility project and developed business development and marketing best practice approach within the Singapore context.

My portfolio spans key practice and sub-practice areas in Dispute Resolution (Litigation, Arbitration), Mergers & Acquisition, Capital Markets, Restructuring and Insolvency and Shipping and International Trade. One of the key team members involved in Rajah & Tann’s rebranding campaign as the Rajah & Tann Asia network (comprising all key jurisdictions of South-east Asia). A key highlight also includes leading in a SEA Games special achievement project in 2015

Team lead in driving the firm’s corporate social responsibility efforts for donation, sponsorships and volunteer engagement.

Led media profiling opportunities, developed and executed internal, external events for the Institute.

Led the firm in internal events, as well as donations and sponsorships initiatives.

Led in marketing and outreach activities for the Centre.