Bernadette Pace Email & Phone Number

Saint Petersburg, Florida

Responsible for all Circ needs for Florida Trend

3191 Coral Way, Suite 510, Coral Gables, FL 33145

Consumer Marketing Director for multiple publisher clients focusing on new business, retention and overall profitability.

New York, NY

• Strategic planning, implementation, processing and maintenance of 7MM annual print and digital subscription acquisitions across twenty Hearst publication. A track record for building strong partnership relationships.
• Negotiate and acquire contracts and programs with agents, 3rd party partners and social media sites including Groupon and Living Social for all Hearst titles
• Establish and maintain offer integrity with all vendors and partners for paid, sponsor, partnership, loyalty and public place distribution for print, telephone and on-line offers
• Provide all third party budget statistics and provide reporting for each sales agency and source of business, including monthly reforecasts, reconciliations, and P&L variance analysis
• Work closely with financial planning, digital media, database, fulfillment, acquisition and retention groups on all marketing efforts.
• Communicate with Fulfillment House to ensure accurate setup, implementation, processing and maintenance for all Agency programs

Stamford, CT

• Tactical planning of fulfillment and worked closely with Publisher Relations, database and financial team on all marketing efforts for multi-million dollar subscription agency and merchandise marketing firm.
• Spearheaded Vendor Relationships, negotiate and support marketing initiatives with over 100 vendors including CDS, Palm Coast Data, TCS and SFG.
• Established client relationships with major publishers, and provide information on new and existing programs and authorizations on all fulfillment issues
• Enabled a continuous service environment for credit card users through creative analysis and implementation of merchant recycling efforts, bank participation files, and other endeavors with the Merchant Processing Group
• Developed weekly fulfillment and financial report for senior management including reforecast and P&L analysis
• Supervised and trained fulfillment staff; oversaw output and transfer of fulfillment data to multiple fulfillment houses

New York, NY

• Drove circulation strategy for multi-title small publisher, including new business acquisition, retention efforts, outsourcing efforts and all marketing contract negotiation.
• Consolidated /converted all titles to one fulfillment vendor, resulting in 7% cost reduction and the ability to cross sell between titles profitably.
• Developed annual marketing plan including revised creative for acquisition and retention efforts, billing and renewal efforts, holiday and gift promotions as well as alternate source promotions
• Coordinated with publisher, editors, advertising and art department developing circulation metrics
• Managed relationships with printers, list brokers and other outside vendors
• Responsible for filing audit statements and annual audits

Palm Coast, FL

• Managed Publisher Relations and project management, as well as overseeing all fulfillment activities for multiple Publishers.
• Managed publisher relations and provided project management service for publisher needs.
• Supervised staff of four, building strong team environment
• Maintained fulfillment data base for multiple publishers and ensured all internal services and computer services were handled promptly and efficiently
• Presented new services and maintained existing services for all publisher clients
• Interfaced on system design specifications for existing and new clients