Experienced Performance Marketing Strategist with 4+ years of experience working with clients in industries such as airlines, B2B tech, and banking. I specialize in helping brands achieve measurable growth through strategic planning, data-driven campaigns, and performance optimization.I'm passionate about creative problem-solving, hypothesis-driven data analysis, and strategic thinking.Currently, as Lead Performance Consultant, I lead an internal process development project focused on aligning business objectives with marketing strategies. This includes conducting comprehensive market, competitor, and audience analyses, developing strategic frameworks, and translating business goals into clear, measurable KPIs. I ensure that deliverables not only meet client needs but also drive business growth and enhance operational efficiency.