Senior Partner with Common Sense Marketing LLC, a marketing, media and public relations consulting firm designed to simplify the complexities of creating consumer awareness by building and managing brand in today’s crowded marketplace. I am a market research professional and consultative advisor who enjoys seeking answers: values listening more than talking; brevity more than appendices and strategy more than personal agenda. Equally adept at data mining and maneuvering minefields… Show more Senior Partner with Common Sense Marketing LLC, a marketing, media and public relations consulting firm designed to simplify the complexities of creating consumer awareness by building and managing brand in today’s crowded marketplace. I am a market research professional and consultative advisor who enjoys seeking answers: values listening more than talking; brevity more than appendices and strategy more than personal agenda. Equally adept at data mining and maneuvering minefields. Concise and communicative while converting information into useful business insight to support data infused decision making for B2B and B2C segments. Market Research and Competitive Intelligence Strategic Development Creative Problem Solver Cross Organizational Team Builder Results oriented Show less

I reported directly to the Chief Marketing Intelligence Officer on corporate directives and supporting multiple business and product research initiatives.Managed a centralized source of effective, value-added research programs including primary and secondary research activities, to drive strategy and decision making for Securities Servicing, Treasury Management Services and Investment Management Services.Selected as a member of Brand Management Team that re-positioned company… Show more I reported directly to the Chief Marketing Intelligence Officer on corporate directives and supporting multiple business and product research initiatives.Managed a centralized source of effective, value-added research programs including primary and secondary research activities, to drive strategy and decision making for Securities Servicing, Treasury Management Services and Investment Management Services.Selected as a member of Brand Management Team that re-positioned company image from a super-regional commercial bank into alignment with its transformation into the recognized leading institutional financial services provider in the industry. Managed research supporting development of corporate messaging, advertising. Media and print collateral for brand launch.Managed corporate-wide Client Assessment Studies (CAS), benchmarking sales and service performance levels to gauge client needs, attitudes, expectations and key drivers of satisfaction; product opportunities and channel utilization; competitive tracking. Show less