Bernardo Trejos Email & Phone Number

Panama

• Client Support & Relationship Management: Provided ongoing commercial support to key accounts in Panama and the Caribbean, ensuring strong relationships with wholesalers, retailers, and distributors.• Sales & Business Development: Led efforts in both "sell-in" (product sales to retailers) and "sell-out" (product sales to end consumers), driving revenue growth and market penetration across the assigned territories.• Market Analysis & Pricing Strategy: Conducted market research to monitor trends, competitor pricing, and consumer behavior. Utilized findings to align Aiwa's product pricing and promotional strategies with market demands.• Product Promotion & Brand Visibility: Collaborated with clients to ensure proper product visibility and promotional efforts in-store, enhancing Aiwa's brand presence and increasing product turnover.• Market Expansion & New Business Acquisition: Identified opportunities for new business and worked to expand Aiwa's presence in untapped markets within the region.• Training & Support: Assisted in training clients and sales teams on Aiwa products, features, and sales techniques to maximize product knowledge and sales performance.

Panama

• Manage key accounts for Power Tools in Central America and the Caribbean, providing commercial support and attention to assigned clients, including wholesalers and retailers.• Develop and implement customer management and sales strategies aimed at end users, aligned with growth projections for each brand.• Establish and maintain strong relationships with commercial clients, promoting brand development within assigned countries.• Acquire new clients through various channels, expanding the customer base.• Oversee the management, supervision, and coordination of promoters and trade marketing efforts in assigned regions.• Organize and execute training sessions and branding events for clients and end users.

Panama

• Client Relationship: Managed and nurtured relationships with a portfolio of assigned clients, proactively identifying their commercial and financial needs to offer personalized banking solutions.• Business Development: Developed new business opportunities by understanding clients' requirements, offering tailored financial products and services, and fostering long-term relationships to drive client retention and growth.• Problem Resolution & Claims Management: Acted as the primary point of contact for client complaints and claims, working to resolve issues promptly and efficiently, while ensuring clients’ satisfaction and loyalty.

Panamá, Panamá

Provide support regarding the private retirement funds offered by the company.

Venezuela

Develop business relationships with supermarkets and convenience stores.

Venezuela

• Expand the client portfolio by presenting the company's services in person, over the phone, or via email.• Develop marketing strategies for the company's educational services.• Create Point-of-Purchase (P.O.P.) materials.• Manage and oversee the company's social media accounts.• Plan weekly activities and communicate them through email to the educational manager.

Master Of Digital Marketing

Postgraduate Degree, Administración Y Gestión De Empresas, General

Bachelor Of Marketing, Marketing